My private community just passed $11k MRR in 6 months.
Thinking of creating your own community?
Here are my top 7 learnings:
[🧵thread]
Thinking of creating your own community?
Here are my top 7 learnings:
[🧵thread]
1/ Outcomes matter
It's critical that everyone is focused on the same outcome.
I have 130k followers on LinkedIn, so some people applied just to hang out.
Those members don't engage as much because the outcomes we're working towards aren't why they joined.
Be thorough.
It's critical that everyone is focused on the same outcome.
I have 130k followers on LinkedIn, so some people applied just to hang out.
Those members don't engage as much because the outcomes we're working towards aren't why they joined.
Be thorough.
2/ Early culture is key
We put people through a robust application process to deeply understand who they are.
We set expectations 3x on who should join and who shouldn't.
We emphasized the importance of creativity, participation, etc.
Our first 4 cohorts are amazing.
We put people through a robust application process to deeply understand who they are.
We set expectations 3x on who should join and who shouldn't.
We emphasized the importance of creativity, participation, etc.
Our first 4 cohorts are amazing.
3/ Synchronous conversation is intense.
We chose Discord (then Slack) because I had a hypothesis that synchronous conversation would be important.
It seems to be proving true so far, but there are complaints about it being overwhelming.
I wish I had done more research.
We chose Discord (then Slack) because I had a hypothesis that synchronous conversation would be important.
It seems to be proving true so far, but there are complaints about it being overwhelming.
I wish I had done more research.
4/ It's time-consuming.
I spend 8-10 hours per day working in the community, which is a lot given the current MRR.
The upside is that more members don't necessarily equal more work.
As this scales, I believe community management will provide me with more time.
I spend 8-10 hours per day working in the community, which is a lot given the current MRR.
The upside is that more members don't necessarily equal more work.
As this scales, I believe community management will provide me with more time.
5/ It's rewarding
We already have hundreds of member wins and stories of new business being closed.
People are seeing dramatic growth in their social media following and pipeline.
It feels amazing to be helping people that put their trust in me.
We already have hundreds of member wins and stories of new business being closed.
People are seeing dramatic growth in their social media following and pipeline.
It feels amazing to be helping people that put their trust in me.
6/ The community software space needs help
If you want synchronous conversation, you're left hacking together a bunch of tools.
- Member directory
- Resource center
- Events
- Real-time conversation
IMO, there is not a single company doing all of this extremely well.
If you want synchronous conversation, you're left hacking together a bunch of tools.
- Member directory
- Resource center
- Events
- Real-time conversation
IMO, there is not a single company doing all of this extremely well.
7/ You must market hard
I don't just mean to get people onto your waitlist, or interested.
I mean marketing to people who have already expressed interest.
People are busy. They forget to apply. They forget to pay.
72-hour, 24-hour, and 2-hour reminders work wonders.
I don't just mean to get people onto your waitlist, or interested.
I mean marketing to people who have already expressed interest.
People are busy. They forget to apply. They forget to pay.
72-hour, 24-hour, and 2-hour reminders work wonders.
Well...that's all for today's thread.
If this was helpful at all, feel free to give me a follow or RT.
I tweet about building no-code businesses towards $5M.
Have any questions? Drop them below👇🏻
Thanks for reading.
If this was helpful at all, feel free to give me a follow or RT.
I tweet about building no-code businesses towards $5M.
Have any questions? Drop them below👇🏻
Thanks for reading.
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