Thread by @franchisewolf

Per CNBC, about 1/2 of Americans expect to retire in debt.

Yet our education system still focuses more on lattice multiplication than personal finance topics like FICO scores, student loans, 401k's, etc.

@MorningBrew can help fix this by creating a tutoring franchise...👇🧵

A lot of people (like @APompliano) have been beating this drum for awhile that there needs to be major improvements in financial education.

A tutoring franchise that teaches teens the basics of personal finance would be a great solution to this problem.

https://twitter.com/APompliano/status/1410676276701114374?s=20

Online courses may be all the rage, but there's positive aspects of IRL classes that you can't get in a MasterClass:

-Intimate 1v1 support
-Real time question asking
-Forced attendance (parents drop kids off)
-Call outs from teachers when you aren't listening

This is why in-person tutor businesses remain a lucrative area of franchising.

Roark Capital just purchased a math tutor franchise in what was very likely a 9-figure acquisition:

https://twitter.com/franchisewolf/status/1461035964705480707?s=20

But why is @MorningBrew of all companies in position to do this?

First - it's far from unheard of for companies to leverage brand equity to create a franchise.

One of my favorite examples is Tide:

https://twitter.com/franchisewolf/status/1435587221751427074?s=20

Second - Morning Brew has built a brand that millennials know, love, and trust when it comes to financial news.

They've recently parlayed that brand equity into launching 1) a virtual business school via the MB/A program, and 2) a personal finance newsletter called Money Scoop.

With these 2 products they've firmly entered the realm of education, and have demonstrated that their same young audience also trusts them with personal financial education + career development..

..given this, I don't see why a tutor center with a Morning Brew sign wouldn't inspire trust that they can teach teens the important basics of personal finance & investing.

They could pull info from their Money Scoop newsletter by @ryanlasker to begin drafting a curriculum.

Finally, they'd be able to find franchisees at a VERY low cost by advertising in their newsletters that have 3M+ readers.

This is a HUGE advantage - franchises are willing to spend tens of thousands of $$ to acquire franchisees bc the ROI is so high from royalties.

Royalties are why franchises like Mathnasium get acquired for 9 figures.

They're more dependable than SaaS, where customers commonly churn.

The only way a franchisor’s “customer” churns, is if they go out of business.

Royalties > subscriptions.

Retweet the first tweet if you'd want to own a Morning Brew franchise!

https://twitter.com/franchisewolf/status/1461066502879203337?s=20

Thoughts @austin_rief @businessbarista @tobydoyhowell ??