I'm sharing 1 #EmailMarketing tip every day for the next 100 days.
#EmailMarketing Tip 29 of 100
Use an anchor text for email links instead of the url itself as the hyperlinked text.
E.g.
Get your ebook now
VS
https//domain.com/free-ebook
Why?
Use an anchor text for email links instead of the url itself as the hyperlinked text.
E.g.
Get your ebook now
VS
https//domain.com/free-ebook
Why?
Because ESPs convert your email link into their tracking link so you know how many folks (and who) click it.
If no anchor text, mailbox providers might suspect there's something fishy since the display link is different than then actual link → email more likely to go to spam.
If no anchor text, mailbox providers might suspect there's something fishy since the display link is different than then actual link → email more likely to go to spam.
#EmailMarketing Tip 30 of 100
12 types of lead magnets:
1/ Report / ebook / case study
2/ Podcast / audio
3/ Video
4/ Email course
5/ Worksheet
6/ Infographic
7/ Checklist / cheatsheet
8/ Resource list
9/ Templates
10/ Free trial
11/ Quiz / survey
12/ Content upgrade
12 types of lead magnets:
1/ Report / ebook / case study
2/ Podcast / audio
3/ Video
4/ Email course
5/ Worksheet
6/ Infographic
7/ Checklist / cheatsheet
8/ Resource list
9/ Templates
10/ Free trial
11/ Quiz / survey
12/ Content upgrade
#EmailMarketing Tip 31 of 100
Use the following criteria to decide if you want to use single or double opt-in.
Single:
More subscribers but lower quality, since it only requires 1 step to get into your list.
Use the following criteria to decide if you want to use single or double opt-in.
Single:
More subscribers but lower quality, since it only requires 1 step to get into your list.
Double:
Less subscribers but higher quality, because folks have to complete 2 steps.
You can expect 60 - 80% confirm their double opt-in subscription.
Less subscribers but higher quality, because folks have to complete 2 steps.
You can expect 60 - 80% confirm their double opt-in subscription.
#EmailMarketing Tip 32 of 100
Send a test email to yourself before sending to subscribers.
Make sure everything looks good — the formatting, layout, images, links are correct, etc.
You don't want to be sending a "Sorry the link earlier was incorrect" type of email.
Send a test email to yourself before sending to subscribers.
Make sure everything looks good — the formatting, layout, images, links are correct, etc.
You don't want to be sending a "Sorry the link earlier was incorrect" type of email.
#EmailMarketing Tip 33 of 100
Link to your lead capture page on your site's top menu.
It's one of the most prominent places on your site.
Some visitors will click that and a portion will become your subscribers.
Link to your lead capture page on your site's top menu.
It's one of the most prominent places on your site.
Some visitors will click that and a portion will become your subscribers.
#EmailMarketing Tip 34 of 100
List building is just half of the equation.
The other half is consistently emailing subscribers for the 3Es.
Educate to help solve their pain points.
Entertain them while doing so.
And eventually you Earn by selling your product/service.
List building is just half of the equation.
The other half is consistently emailing subscribers for the 3Es.
Educate to help solve their pain points.
Entertain them while doing so.
And eventually you Earn by selling your product/service.
#EmailMarketing Tip 35 of 100
Your lead magnet doesn’t have to be lengthy/huge.
Even a 2-page pdf or 5-min video would suffice.
As long as it helps your target audience solve a pain point.
Actually — the shorter it is, the faster you deliver value = 💪
Your lead magnet doesn’t have to be lengthy/huge.
Even a 2-page pdf or 5-min video would suffice.
As long as it helps your target audience solve a pain point.
Actually — the shorter it is, the faster you deliver value = 💪
#EmailMarketing Tip 36 of 100
Write emails like talking to a friend.
❌ No formal sentences and over the top vocabulary to sound smart and sophisticated.
✅ And yes you can start a sentence with [but] [and] [because].
Because it’s your emails and you make the rules.
Write emails like talking to a friend.
❌ No formal sentences and over the top vocabulary to sound smart and sophisticated.
✅ And yes you can start a sentence with [but] [and] [because].
Because it’s your emails and you make the rules.
#EmailMarketing Tip 37 of 100
When new subscribers join, do NOT wait until your next newsletter before sending your first email.
Because of a million things on their plate, your newsletter is the last thing on their mind.
They'd have forgotten about you 🤦♂️
When new subscribers join, do NOT wait until your next newsletter before sending your first email.
Because of a million things on their plate, your newsletter is the last thing on their mind.
They'd have forgotten about you 🤦♂️
Put them into a daily welcome sequence and send the first email IMMEDIATELY after they join.
So they’ll remember you, even when your next newsletter is a month away.
So they’ll remember you, even when your next newsletter is a month away.
#EmailMarketing Tip 39 of 100
Use a button with active, persuasive text as a CTA in your emails.
Button because it instantly stands out amongst other text.
Persuasive because:
Improve your memory now > Click here now
Use a button with active, persuasive text as a CTA in your emails.
Button because it instantly stands out amongst other text.
Persuasive because:
Improve your memory now > Click here now
#EmailMarketing Tip 40 of 100
Make sure your emails are mobile responsive.
So that it’s easy to read via mobile devices.
Since it’s where most people check their emails.
Easy to read = want to continue reading.
Hard to read = 💢 WTH!? Swipe left for next email.
Make sure your emails are mobile responsive.
So that it’s easy to read via mobile devices.
Since it’s where most people check their emails.
Easy to read = want to continue reading.
Hard to read = 💢 WTH!? Swipe left for next email.
#EmailMarketing Tip 41 of 100
Deliver your lead magnet as an email series.
This way you train subscribers to open your emails.
If lead magnet is delivered as a one-time thing (pdf, video, etc) → they don’t have to open your subsequent emails.
Deliver your lead magnet as an email series.
This way you train subscribers to open your emails.
If lead magnet is delivered as a one-time thing (pdf, video, etc) → they don’t have to open your subsequent emails.
#EmailMarketing Tip 42 of 100
Use humor in emails.
Because humor breaks the ice → lowers strangers' wall of resistance.
And it makes you stand out amongst the thousands of emails.
You don’t need to be a comedian.
You don’t even need to be an extrovert.
Use humor in emails.
Because humor breaks the ice → lowers strangers' wall of resistance.
And it makes you stand out amongst the thousands of emails.
You don’t need to be a comedian.
You don’t even need to be an extrovert.
#EmailMarketing Tip 43 of 100
Get all 3 types of traffic:
1/ Top of Funnel — social media, SEO, other people’s community.
2/ Middle of Funnel — Your free subscriber list or community.
3/ Bottom of Funnel — Paid customer email list or community.
Get all 3 types of traffic:
1/ Top of Funnel — social media, SEO, other people’s community.
2/ Middle of Funnel — Your free subscriber list or community.
3/ Bottom of Funnel — Paid customer email list or community.
#EmailMarketing Tip 44 of 100
Include benefits in your subject line.
This is straightforward. People want to improve their lives, impress their family, make more money, etc.
E.g.
- get more email opens w/o writing more emails
- 3 simple steps to bake a delicious cake
Include benefits in your subject line.
This is straightforward. People want to improve their lives, impress their family, make more money, etc.
E.g.
- get more email opens w/o writing more emails
- 3 simple steps to bake a delicious cake
#EmailMarketing Tip 45 of 100
Set up a welcome email series / sequence for new subscribers.
So you become top of mind in their brain for your niche.
Send daily entertaining emails with strategies & tips to overcome their pain points.
Over time, you earn their trust.
Set up a welcome email series / sequence for new subscribers.
So you become top of mind in their brain for your niche.
Send daily entertaining emails with strategies & tips to overcome their pain points.
Over time, you earn their trust.
#EmailMarketing Tip 48 of 100
Deliver the subject line promise early in the email body.
So subscribers don’t think you’re just tricking them into opening your email with an over-the-top subject line.
Deliver the subject line promise early in the email body.
So subscribers don’t think you’re just tricking them into opening your email with an over-the-top subject line.
#EmailMarketing Tip 49 of 100
Sell in your 1st email.
You never know which emails subscribers open.
And you don’t know how desperate they're looking for a solution.
Deliver your lead magnet, give a tip or two to ease their pain points, then subtly sell right in your 1st email
Sell in your 1st email.
You never know which emails subscribers open.
And you don’t know how desperate they're looking for a solution.
Deliver your lead magnet, give a tip or two to ease their pain points, then subtly sell right in your 1st email
#EmailMarketing Tip 50 of 100
Make sure your body text is big enough to be easily read.
Especially on mobile phones which have much smaller screens.
16 px is a good size, not too big and not too small.
Here’s how it looks on mobile and desktop:
Make sure your body text is big enough to be easily read.
Especially on mobile phones which have much smaller screens.
16 px is a good size, not too big and not too small.
Here’s how it looks on mobile and desktop:
#EmailMarketing Tip 51 of 100
There are 6 types of email series you can use in your business.
Email Series type 1 — Impress A Stranger Series
aka the Welcome Series
This is what new subscribers receive when they’ve just joined.
There are 6 types of email series you can use in your business.
Email Series type 1 — Impress A Stranger Series
aka the Welcome Series
This is what new subscribers receive when they’ve just joined.
#EmailMarketing Tip 52 of 100
Email series type #2 — Show Me The Mahhhney Series
This series is about closing as many sales as you can in a short timeframe ( 3 - 5 days).
To make the series effective, introduce some kind of scarcity / urgency.
Email series type #2 — Show Me The Mahhhney Series
This series is about closing as many sales as you can in a short timeframe ( 3 - 5 days).
To make the series effective, introduce some kind of scarcity / urgency.
#EmailMarketing Tip 53 of 100
Email series type #3 —Just 1 Last Step Series
A.k.a. abandoned cart series.
Triggered when someone starts the checkout process by filling some of the required info, but didn’t finish.
The avg abandonment rate is 69.80%
Email series type #3 —Just 1 Last Step Series
A.k.a. abandoned cart series.
Triggered when someone starts the checkout process by filling some of the required info, but didn’t finish.
The avg abandonment rate is 69.80%
If you don't do anything to recover some lost sales, you're leaving a lot of money on the table.
The goal of this series is to convert as many abandoned folks as possible to customers.
The goal of this series is to convert as many abandoned folks as possible to customers.
Put them into this series. Use the PAS framework:
- remind them of their problems
- "put salt on the wound" to agitate their pain points
- paint a pic in their mind of how life could be better after they've bought your offer
- remind them of their problems
- "put salt on the wound" to agitate their pain points
- paint a pic in their mind of how life could be better after they've bought your offer
#EmailMarketing Tip 54 of 100
Email series type #4 — Why Did You Leave Me Series
A.k.a. converting churned series.
This is for customers who've refunded your product or canceled their membership.
Email series type #4 — Why Did You Leave Me Series
A.k.a. converting churned series.
This is for customers who've refunded your product or canceled their membership.
Goal:
- improve your product / service by asking for their constructive feedback
- possibly ask them to give you another try by offering an incentive (e.g. discount coupon, free for 3 months)
- improve your product / service by asking for their constructive feedback
- possibly ask them to give you another try by offering an incentive (e.g. discount coupon, free for 3 months)
#EmailMarketing Tip 54 of 100
Email series type #5 — Let’s Break Up Series
A.k.a. Re-engagement series.
The goal is to keep your email list clean and healthy.
How?
By making sure you’re only sending emails to subscribers who STILL want to hear from you.
Email series type #5 — Let’s Break Up Series
A.k.a. Re-engagement series.
The goal is to keep your email list clean and healthy.
How?
By making sure you’re only sending emails to subscribers who STILL want to hear from you.
Folks inside this series will receive “last chance” emails asking if they still want to hear from you.
Those who want will have the opportunity to “let you know” by clicking a link -- so you don’t delete them from your list.
Those who want will have the opportunity to “let you know” by clicking a link -- so you don’t delete them from your list.
#EmailMarketing Tip 56 of 100
Email series type #6 — I Appreciate You Series
This series is for customers.
There are a few goals:
1/ Make sure they solve their problems by consuming your product
Email series type #6 — I Appreciate You Series
This series is for customers.
There are a few goals:
1/ Make sure they solve their problems by consuming your product
2/ Improve your product by asking for constructive feedback (if possible ask for a review to be used on your sales page)
3/ Ask them to refer their friends (best if you can offer some kind of incentive)
4/ Introduce your other products / services
3/ Ask them to refer their friends (best if you can offer some kind of incentive)
4/ Introduce your other products / services
#EmailMarketing Tip 57 of 100
Make your CTA a line on its own.
Instead of having the CTA text in the middle or end of a sentence, make it into a separate line on its own.
When readers scan (not read) your content, the CTA becomes more visible.
Make your CTA a line on its own.
Instead of having the CTA text in the middle or end of a sentence, make it into a separate line on its own.
When readers scan (not read) your content, the CTA becomes more visible.
To create variety, don't do this for every single CTA.
E.g. You have 2 CTA texts in your email... you could have one in the middle of a sentence and another one in a separate line.
E.g. You have 2 CTA texts in your email... you could have one in the middle of a sentence and another one in a separate line.
#EmailMarketing Tip 58 of 100
20% - 40% of folks don't confirm their email subscription.
Here are 3 ways to reduce this number (so more people confirm):
1/ Only deliver the lead magnet after they’ve confirmed, and tell them about it… which brings me to my next point below...
20% - 40% of folks don't confirm their email subscription.
Here are 3 ways to reduce this number (so more people confirm):
1/ Only deliver the lead magnet after they’ve confirmed, and tell them about it… which brings me to my next point below...
2/ Warn them right on the opt-in form not to enter a fake email as doing so will result in them not receiving their lead magnet:
3/ Tell them RIGHT AFTER they enter their email & submit the form that they’re going to receive bonus tips inside the confirmation email.
They'll then be more eager to open it.
While reading your awesome bonus tips, they're even more excited to read more -> click to confirm.
They'll then be more eager to open it.
While reading your awesome bonus tips, they're even more excited to read more -> click to confirm.
#EmailMarketing Tip 59 of 100
Open your email with a story.
B/c it hooks people in.
We’re busybodies. We want to know what’s going on in other people’s lives.
Don’t say “Today I’m telling you a story.”
Just straight tell the story.
“I made a stupid mistake yesterday...”
Open your email with a story.
B/c it hooks people in.
We’re busybodies. We want to know what’s going on in other people’s lives.
Don’t say “Today I’m telling you a story.”
Just straight tell the story.
“I made a stupid mistake yesterday...”
#EmailMarketing Tip 60 of 100
Write your subject line in lower case.
Go check your inbox. How many emails use all lowercase for the subject line?
Probably none?
Write your subject line in lower case.
Go check your inbox. How many emails use all lowercase for the subject line?
Probably none?
I almost always use lowercase.
Friends write to friends in lowercase.
You want your subscribers to treat you as their friend.
Writing in lowercase kind of implies you’re friendly, informal, and open to chilling.
Friends write to friends in lowercase.
You want your subscribers to treat you as their friend.
Writing in lowercase kind of implies you’re friendly, informal, and open to chilling.
#EmailMarketing Tip 61 of 100
Use power words on your lead capture page to boost optin conversions.
New – everyone wants to be the first to get something new
You — makes it all about the reader
Free — who doesn’t like free
Use power words on your lead capture page to boost optin conversions.
New – everyone wants to be the first to get something new
You — makes it all about the reader
Free — who doesn’t like free
Because — explain why they should get your lead magnet
Instantly — today, nobody wants to wait.
Even if your site loads just a few seconds longer, people complain.
Provide instant benefits (e.g. challenge that shows you the mistakes you’re making and how to correct them).
Instantly — today, nobody wants to wait.
Even if your site loads just a few seconds longer, people complain.
Provide instant benefits (e.g. challenge that shows you the mistakes you’re making and how to correct them).
#EmailMarketing Tip 62 of 100
If you use a “tag based” email tool, make sure to let subscribers choose their email preferences on your unsubscribe page.
“List based” email marketing tools typically already have this built-in.
Not so for “tag-based” tools.
If you use a “tag based” email tool, make sure to let subscribers choose their email preferences on your unsubscribe page.
“List based” email marketing tools typically already have this built-in.
Not so for “tag-based” tools.
Tag-based tools usually have a “all or nothing” approach.
Subscribers either subscribe to ALL email types or NOTHING at all (i.e. unsubscribe completely).
Meaning you’d lose more subscribers than you should have.
Check to make sure your tool has a subscriber preferences page.
Subscribers either subscribe to ALL email types or NOTHING at all (i.e. unsubscribe completely).
Meaning you’d lose more subscribers than you should have.
Check to make sure your tool has a subscriber preferences page.
#EmailMarketing Tip 63 of 100
The best welcome email has the following elements:
- deliver your lead magnet / promise
- how you help folks solve their problems
- how you differ from the others (USP)
- subtly sell your product / service (can simply be a short PS)
The best welcome email has the following elements:
- deliver your lead magnet / promise
- how you help folks solve their problems
- how you differ from the others (USP)
- subtly sell your product / service (can simply be a short PS)
#EmailMarketing Tip 64 of 100
Use emoji in the beginning of your subject line.
So it stands out from the rest of the emails in the recipient’s inbox.
Use emoji in the beginning of your subject line.
So it stands out from the rest of the emails in the recipient’s inbox.
#EmailMarketing Tip 65 of 100
Reiterate your offer in the P.S.
The P.S. is like a 2nd subject line.
People scan your email body.
But most likely they read the P.S.
Put it to good use by reiterating your offer there.
Reiterate your offer in the P.S.
The P.S. is like a 2nd subject line.
People scan your email body.
But most likely they read the P.S.
Put it to good use by reiterating your offer there.
#EmailMarketing Tip 66 of 100
Use preview text to boost open rates.
It’s a short text snippet that appears right after your subject line.
Think of it as a 2nd subject line where you further tease folks why they should open your email.
The usual curiosity / benefits work well.
Use preview text to boost open rates.
It’s a short text snippet that appears right after your subject line.
Think of it as a 2nd subject line where you further tease folks why they should open your email.
The usual curiosity / benefits work well.
#EmailMarketing Tip 67 of 100
Use trust elements on your lead capture page.
These elements increase trust & boost your conversions:
- Customer testimonials
- Customer logos (if the brand is well-known)
- Media coverage (TV, radio, newspaper, magazine, online outlets)
Use trust elements on your lead capture page.
These elements increase trust & boost your conversions:
- Customer testimonials
- Customer logos (if the brand is well-known)
- Media coverage (TV, radio, newspaper, magazine, online outlets)
#EmailMarketing Tip 68 of 100
“Get my free ebook” is boring.
Hook the visitor with a unique angle to make your lead magnet stand out → more people opt-in.
“Get my free ebook” is boring.
Hook the visitor with a unique angle to make your lead magnet stand out → more people opt-in.
E.g.
Many folks do email marketing the wrong way.
So I dare them to an email mistakes challenge where they’ll discover their email mistakes, via daily emails.
It’s not just another email marketing ebook.
Many folks do email marketing the wrong way.
So I dare them to an email mistakes challenge where they’ll discover their email mistakes, via daily emails.
It’s not just another email marketing ebook.
What if a lady wearing a mini skirt walks up to him while he is still “cliffhanging”?
Would that increase his likelihood of falling?
Tip 69 — Use the “mini skirt” technique to boost open rate.
Right before the end of your email, introduce something that excites your readers...
Or something that arouses their curiosity...
But don’t “complete the whole picture”.
Tip 69 — Use the “mini skirt” technique to boost open rate.
Right before the end of your email, introduce something that excites your readers...
Or something that arouses their curiosity...
But don’t “complete the whole picture”.
You tease them…
Like how a mini skirt teases guys.
Or if you’re a gal, being told you can get the just-released Hermès bag at 50% off but they don’t tell you how.
You want to keep the skirt long enough to cover the essential parts, but short enough to make it exciting.
Like how a mini skirt teases guys.
Or if you’re a gal, being told you can get the just-released Hermès bag at 50% off but they don’t tell you how.
You want to keep the skirt long enough to cover the essential parts, but short enough to make it exciting.
E.g.
PS. Tomorrow, I'll reveal behind the scenes on how I managed to get featured on the front page of Forbes.
Or if you’re giving a top 7 steps to achieve a result — give 4 steps today, and leave the remaining 3 in another email.
If they miss any step, it becomes incomplete.
PS. Tomorrow, I'll reveal behind the scenes on how I managed to get featured on the front page of Forbes.
Or if you’re giving a top 7 steps to achieve a result — give 4 steps today, and leave the remaining 3 in another email.
If they miss any step, it becomes incomplete.
The subject line for your next email then continues where you left off.
E.g subject: miss these 3 steps and you’ll bake a horrible cake
E.g subject: miss these 3 steps and you’ll bake a horrible cake
#EmailMarketing Tip 70 of 100
You often hear the advice “tell stories in your email”.
Here’s one way to do it.
Share what happened today / yesterday and a lesson behind it.
Start your email with: “Today I...”
You often hear the advice “tell stories in your email”.
Here’s one way to do it.
Share what happened today / yesterday and a lesson behind it.
Start your email with: “Today I...”
#EmailMarketing Tip 71 of 100
Know the goal of your email before writing.
Whether it’s selling or asking folks to consume new content or for their feedback...
Every email must have a goal.
You don't get paid for writing emails.
Know the goal of your email before writing.
Whether it’s selling or asking folks to consume new content or for their feedback...
Every email must have a goal.
You don't get paid for writing emails.
You get paid for writing STRATEGIC emails that naturally leads to your paid offer.
Tie your content nicely to your goal.
It has to be the next logical step subscribers take.
Tie your content nicely to your goal.
It has to be the next logical step subscribers take.
Many people do it wrongly.
They write the email first, then they decide on the goal.
This leads to content and goal mismatch.
The content doesn’t naturally lead to the goal.
No sales.
They write the email first, then they decide on the goal.
This leads to content and goal mismatch.
The content doesn’t naturally lead to the goal.
No sales.
#EmailMarketing Tip 72 of 100
Always put subscribers’ interest first.
Make them at the heart of all your emails.
This means understanding their problems, wants and needs.
If you don’t know, stop writing further emails and go back to the audience research phase.
Always put subscribers’ interest first.
Make them at the heart of all your emails.
This means understanding their problems, wants and needs.
If you don’t know, stop writing further emails and go back to the audience research phase.
#EmailMarketing Tip 73 of 100
Use an active, persuasive text for your CTA.
“Click here” or “check this out” is active but boring.
Include persuasive elements too.
E.g.
*How to become a pro novelist like John Grisham*
*Improve your memory in just 7 days*
Use an active, persuasive text for your CTA.
“Click here” or “check this out” is active but boring.
Include persuasive elements too.
E.g.
*How to become a pro novelist like John Grisham*
*Improve your memory in just 7 days*
#EmailMarketing Tip 74 of 100
Resend to unopened for more eyeballs to your emails.
3 key points:
1/ Make sure it’s effortless for you to resend
Meaning you can set up beforehand and 1-click easy.
You don’t want to have to manually login to your ESP & set up after the fact.
Resend to unopened for more eyeballs to your emails.
3 key points:
1/ Make sure it’s effortless for you to resend
Meaning you can set up beforehand and 1-click easy.
You don’t want to have to manually login to your ESP & set up after the fact.
2/ Use another hook / angle for the new subject line
3/ Give it some time before sending (3 - 5 days)
People are busy and it might take them some time to check their inbox.
3/ Give it some time before sending (3 - 5 days)
People are busy and it might take them some time to check their inbox.
#EmailMarketing Tip 75 of 100
Running out of email ideas to send to subscribers?
Here 4 types of broadcast emails you can send:
1/ Newsletter / valuable content
2/ Announcement / update / news
3/ Survey
4/ Sales offer
We’ll go through each one in the coming days.
Running out of email ideas to send to subscribers?
Here 4 types of broadcast emails you can send:
1/ Newsletter / valuable content
2/ Announcement / update / news
3/ Survey
4/ Sales offer
We’ll go through each one in the coming days.
#EmailMarketing Tip 76 of 100
Broadcast type #1 — Newsletter / Valuable content
This is your typical broadcast informing subscribers the latest newsletter issue / blog post has just been released.
Broadcast type #1 — Newsletter / Valuable content
This is your typical broadcast informing subscribers the latest newsletter issue / blog post has just been released.
The newsletter content could be original content you created from scratch, or it could be curated.
You can have the content directly inside the email message...
Or you could post an excerpt and link it to your post over on your site.
You can have the content directly inside the email message...
Or you could post an excerpt and link it to your post over on your site.
#EmailMarketing Tip 77 of 100
Broadcast type #2 — Announcement / update / news
This is sharing what’s going on in your business.
Maybe you have a pricing change or just released a new feature.
Broadcast type #2 — Announcement / update / news
This is sharing what’s going on in your business.
Maybe you have a pricing change or just released a new feature.
Or maybe your business is featured on popular media outlets.
This is perfect for boosting credibility without seemingly trying to brag.
You’re just sharing.
Occasionally, you can also update them about your personal life (optional).
This is perfect for boosting credibility without seemingly trying to brag.
You’re just sharing.
Occasionally, you can also update them about your personal life (optional).
It helps them to connect with you on a deeper and more personal level.
E.g. Maybe you just had a newborn baby or just celebrated a personal milestone.
Include pics too -- they show the human side of you.
E.g. Maybe you just had a newborn baby or just celebrated a personal milestone.
Include pics too -- they show the human side of you.
#EmailMarketing Tip 78 of 100
Broadcast type #3 — Survey / question
Have a new product idea?
Survey your subscribers and see what they think.
Want to know if you’re delivering on customers’ or subscribers' expectations?
Ask them directly.
Broadcast type #3 — Survey / question
Have a new product idea?
Survey your subscribers and see what they think.
Want to know if you’re delivering on customers’ or subscribers' expectations?
Ask them directly.
Just ask them to reply to your email and give feedback.
No need to use survey / feedback tools, unless you’re advanced in this area.
The more steps you require someone to do, the more drop-offs there are.
No need to use survey / feedback tools, unless you’re advanced in this area.
The more steps you require someone to do, the more drop-offs there are.
#EmailMarketing Tip 79 of 100
Broadcast type #4 — Sales offer
Just released a new offer? Let your subscribers know.
Running a time-sensitive promo? Tell them!
Here's how to not upset folks who're not interested 👇
Broadcast type #4 — Sales offer
Just released a new offer? Let your subscribers know.
Running a time-sensitive promo? Tell them!
Here's how to not upset folks who're not interested 👇
Segment those who are interested, and send emails to these people only.
So you send 1 or 2 emails to your entire list, and then ask them to click on your link if they’re interested in the promo.
E.g.
If you’re interested in getting this special promo launch offer, click here.
So you send 1 or 2 emails to your entire list, and then ask them to click on your link if they’re interested in the promo.
E.g.
If you’re interested in getting this special promo launch offer, click here.
If they click, run an automation in your email marketing tool to tag these folks “interested in product X promo”.
When your offer is live, send promo emails only to these folks.
When your offer is live, send promo emails only to these folks.
#EmailMarketing Tip 80 of 100
When you send emails to subscribers, chances are they will land in Promotions or Updates tab in Gmail.
Go to your primary tab and verify this for yourself.
There are little to no emails there that were sent from an email marketing tool.
When you send emails to subscribers, chances are they will land in Promotions or Updates tab in Gmail.
Go to your primary tab and verify this for yourself.
There are little to no emails there that were sent from an email marketing tool.
So what to do?
You can’t prevent it, but you can reduce it.
Here’s how:
guide.birdsend.co/content/reduce…
You can’t prevent it, but you can reduce it.
Here’s how:
guide.birdsend.co/content/reduce…
#EmailMarketing Tip 81 of 100
Match your headline.
A common mistake is not matching the headline of the lead capture page to what was promised before people clicked to get to that page.
This results in poor visitor-to-lead conversion.
Match your headline.
A common mistake is not matching the headline of the lead capture page to what was promised before people clicked to get to that page.
This results in poor visitor-to-lead conversion.
Ad:
How to lose 10 pounds in 14 days without going on a diet
Headline on lead capture page:
How to lose 10 pounds in 14 days without going on a diet
The ad and headline don’t have to be always 100% identical in the usage of words, but they better be very similar and congruent.
How to lose 10 pounds in 14 days without going on a diet
Headline on lead capture page:
How to lose 10 pounds in 14 days without going on a diet
The ad and headline don’t have to be always 100% identical in the usage of words, but they better be very similar and congruent.
#EmailMarketing Tip 82 of 100
Use the same sender name and email address when switching to a new email marketing tool.
Why?
Because when switching, your sending IP changes.
Your domain now uses a new sending IP which may impact your initial open rates.
Use the same sender name and email address when switching to a new email marketing tool.
Why?
Because when switching, your sending IP changes.
Your domain now uses a new sending IP which may impact your initial open rates.
A consistent sender name and email address signal to mailbox providers you’re the same person as before.
Plus your subscribers are already familiar with these (may even have saved your email address).
Only now you’re using a different service to send emails.
Plus your subscribers are already familiar with these (may even have saved your email address).
Only now you’re using a different service to send emails.
#EmailMarketing Tip 84 of 100
Write your USP in simple language and as directly as you can.
Clear > trying to sound sophisticated.
Write your USP in simple language and as directly as you can.
Clear > trying to sound sophisticated.
Sophisticated e.g.
BirdSend is a mature email marketing platform that can help your organization achieve better results and productivity. With our methodological and state-of-the-art technology, we can help you achieve your goals swiftly.
BirdSend is a mature email marketing platform that can help your organization achieve better results and productivity. With our methodological and state-of-the-art technology, we can help you achieve your goals swiftly.
Clear e.g.
Content creators use BirdSend email marketing tool to send 30M emails/month and get good email opens. And they do so despite saving 80% in monthly email tool expenses.
Content creators use BirdSend email marketing tool to send 30M emails/month and get good email opens. And they do so despite saving 80% in monthly email tool expenses.
#EmailMarketing Tip 85 of 100
Many people don’t know what to write about in their emails.
There are only 2 steps to know what to write about...
Many people don’t know what to write about in their emails.
There are only 2 steps to know what to write about...
1/ Know your ultimate goal
Most likely your goal of emailing is to sell your product.
But you don’t want to just point-blank write about the thing you’re selling.
Because folks don’t like to be sold to.
But they have no problems buying from you, if you do it the right way.
Most likely your goal of emailing is to sell your product.
But you don’t want to just point-blank write about the thing you’re selling.
Because folks don’t like to be sold to.
But they have no problems buying from you, if you do it the right way.
2/ Write about the thing you’re selling in a strategic way
Make your email much less salesy →
How does your product help your target audience? →
Help solve some of their problems by giving tips like you would to a good friend, regardless of whether they buy or not.
Make your email much less salesy →
How does your product help your target audience? →
Help solve some of their problems by giving tips like you would to a good friend, regardless of whether they buy or not.
Those are the topics you want to cover in your emails.
If you want examples and more in-depth explanation, it’s covered in this chapter of my email marketing guide:
guide.birdsend.co/content/email-…
If you want examples and more in-depth explanation, it’s covered in this chapter of my email marketing guide:
guide.birdsend.co/content/email-…
#EmailMarketing Tip 86 of 100
Put your opt-in form above the fold.
Meaning when people land on your site / landing page, the form is visible right away without having to scroll down.
More visibility = higher chance of opt-ins.
Put your opt-in form above the fold.
Meaning when people land on your site / landing page, the form is visible right away without having to scroll down.
More visibility = higher chance of opt-ins.
#EmailMarketing Tip 87 of 100
After folks enter their email address, a common mistake is to just say "Thank you for subscribing".
A better way is to redirect them to your “check email” page.
Why?
After folks enter their email address, a common mistake is to just say "Thank you for subscribing".
A better way is to redirect them to your “check email” page.
Why?
Because they have thousands of emails in their inbox.
Just saying "thank you" won't help your email to be discovered.
On this "check email" page, tell them exactly:
- who the email is from (from name)
- the subject line
Be as clear as possible. Leave no ambiguity.
Just saying "thank you" won't help your email to be discovered.
On this "check email" page, tell them exactly:
- who the email is from (from name)
- the subject line
Be as clear as possible. Leave no ambiguity.
Email Marketing Tip 88 of 100
Close more sales using the PASOUA framework when writing sales emails.
Close more sales using the PASOUA framework when writing sales emails.
(P)roblem
Reiterate the pain points because of the unsolved problems.
(A)gitate
Put salt on the wound. You want prospects to be emotionally agitated.
Reiterate the pain points because of the unsolved problems.
(A)gitate
Put salt on the wound. You want prospects to be emotionally agitated.
(S)olution
Introduce your offer as the solution to eliminate their problems.
(O)utcome
Imagine how wonderful like would be if they no longer have the problems and pain points.
Introduce your offer as the solution to eliminate their problems.
(O)utcome
Imagine how wonderful like would be if they no longer have the problems and pain points.
(U)rgency
Introduce some kind of urgency or scarcity to entice to buy now.
E.g. Buy 1 get 1 till today only.
(A)ction
Ask for the sale. This where you put your CTA to buy your offer.
Introduce some kind of urgency or scarcity to entice to buy now.
E.g. Buy 1 get 1 till today only.
(A)ction
Ask for the sale. This where you put your CTA to buy your offer.
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