3 months ago, I bought @ItsKieranDrew Viral Inspiration Lab.

While the highlight of this product is the thousands of viral tweet & thread repositories we can take inspiration from...

For me, the most valuable part was his 3 pillars of magnetic writing framework. Before knowing this framework, I don't have a good structure / system to tweet my ideas & show my expertise.

I just tweeted haphazardly.

Now, I have a system to follow to publish 15 tweets & 2 threads every week.

Using humor in emails = not treated seriously & not viewed as an authority?

Not true.

I use humor in (almost) every email.

And I make sales with them.

On the contrary... if I don't use humor, less folks engage & buy from me.

Here are 7 ideas to sprinkle humor in your emails. 🟡 Say something people THINK they know the answer to, but present something unexpected as the answer

See this email subject line:

--
gordon ramsay vs my wife
--

What's the 1st thing that comes to mind?

How bout:

This email is about my wife's cooking skills?

I've been sending daily emails for the past 7 months.

But first...

Most people's emails are boring.

So I wanna share how to make your emails (un)boring.

And instead make them interesting & exciting.

Here's the 1-word solution 👇 If we're boring, we're predictable -> folks quickly tune out.

No likability. No trust. No sales.

Think about jokes.

Jokes make people laugh because they're unpredictable.

So how do you become (un)predictable & (un)boring?

2 weeks ago, I sent an email to subs with this subject line:

.

Yes. A dot (.)

The results? See below

But first, I did this to test my "Last Boss" hypothesis:

When you've built a reputation w/ your list & they trust you so much...

They don't look at your subject line anymore My average open rate is ≈30% for broadcast emails.

What about this (.) subject line email?

Also ≈30%.

But how come? I thought subject line is the most important factor?

No.

The sender is.

Which is why even with a non-existent subject line, I still get typical open rates.

I'm sharing 1 #EmailMarketing tip every day for the next 100 days.

https://twitter.com/wellymulia/status/1461161514878980104?s=20

In May I started to #BuildInPublic after having heard about it in March.

Most days I don't know what to write.

Now I have a strategic system in place to put out content.

Here's what I did 👇 * Before BIP *

1️⃣ Most days I don't know what to write/share.

Even if I know what to write, it was done haphazardly.

There wasn't a system. Whatever idea came to mind that day, I write. If no idea → don't write.