Thread by @AR_Bits

We at @mailmodo team had a chat with @ashwing on B2B SaaS email marketing and this thread is the distillation of all the gold nuggets from him.

Check out the thread ---

1/14 Think of email as a strategy and not a mere channel-
✅ 1.5 billion people use email every day at work
✅ People can uninstall FB and Whatsapp but not email
✅ Don’t stop at converting users. But use emails to onboard and expand as well.

2/14 Write your emails from human to humans and NOT business to businesses. Write like you're writing to a friend. Be informal.

Lesser words are better. For Ashwin, <100 words have worked the best.

3/14 Outbound email:
✅ Personalize for the company, the individual, and the persona
✅ 1-2 lines each for ice breaker, problem, solution, social proof, and call to action
✅ Send emails from real people/names with real Linkedin profile
✅ 1st & breakup emails perform the best

4/14 Magic happens when you send the right content with the right context at the right time. This can help you get a reply from even from the CEO of SAP.

5/14 Use a subdomain to send cold emails. Warm up the domain properly before sending the emails at volume. 150 emails per day per rep gives the best open rates. Verify your email list with tools like @NeverBounce

6/14 Benchmarks:
A good but average open rate is 30-40%. You can get 60%+ open rates as well with hyper-personalization. Use tools like warmly for the same.
A 3% response rate from cold outreach across 4-5 touchpoints can be considered a good number.

7/14 Inbound email sequence:
✅ Send welcome email immediately
✅ Follow up with a personalized email within 1 hr by the SDR
✅ Follow up in T+1, T+3 and T+7 and stop
✅ Iterate & experiment to understand best time for your category
✅ Personalize, personalize & personalize

8/14 Experiment with AMP emails. AMP emails can be used to uplift bottom-of-the-funnel conversions.

Use AMP emails for survey, event/webinar registration and booking time with the user.

One can use tools like @mailmodo which has democratized AMP emails for everyone.

9/14 Engage with leads received from lead magnets with 3-4 emails over a 3 month period. Then cool off for a 3 months period and then start re-engaging. Track their RF score (recency & frequency) and accordingly plan the next action.

10/14 Domain warmup process:
✅ Collect email ids of all employees and their friends
✅ Email them relevant content only
✅ Ask them to engage with your emails
✅ Then scale

You can also use email warmup tools available in the market which automate the same process.

11/14 Marketing and sales team should collaborate together. Marketing should create high level narrative while the sales team can personalize each of the email for each prospect.

12/14 Put yourself in the shoes of your users and then make decisions. Will you like to read/take action on the email you're writing? Will you enjoy too many emails? What will be ok for you as a user?

13/14 Instead of having too many links in your education emails, create a content hub and host your links/resources there. In the email limit to 2 links only.

14/14 Connect your data tool and outreach tool together and get the single view of your users. Suggested tools - @mailmodo, @SaleskenAi , @HubSpot

Check all the short video snippet from the show at ---- youtube.com/playlist?list=…

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