Marketer who believes marketing is all about trust.
CEO @ Mailmodo (YC S21) | 3x email ROI.
Over with Chimp-era emails - interactive email is the future.
Jan 4, 2023 • 7 tweets • 2 min read
Lesson 1 from Growing Mailmodo:
Your first 5 customers will come from your "professional circle of trust".
Early prospects don’t buy your product; Not because they don't like it, but because they don't trust you.
A 🧵thread on how to build your professional trust circle.
1/ Your ex-coworkers
Building relations & having a strong work ethic in your job pays off.
One of our first 5 was someone who worked with me at Cleartax and trusted me due to my past work.
We got many other customers when my Cleartax colleagues joined/started other companies.
Feb 23, 2022 • 7 tweets • 2 min read
5 tips for a great email UX. A thread for all the #emailgeeks out there 🧵
1)Ensure that your email has a readable layout that follows a visual hierarchy with bold headlines, images, and CTAs. Typically, an average person spends 10 seconds reading an email. So, a good layout ensures that your message is delivered even though the user just skims through.
Feb 19, 2022 • 11 tweets • 3 min read
"Yesterday, we hosted @imabhinavrai, Co-Founder of @InfluencerBit on our Growth Chat and spoke about influencer marketing in detail. Sharing the key takeaways with you all
1) Influencer marketing has grown 10X during the pandemic. As of 2022, it is predicted to be an over 20-billion-dollar industry and is slated for steady growth.
Nov 18, 2021 • 18 tweets • 6 min read
We at @mailmodo team had a chat with @ashwing on B2B SaaS email marketing and this thread is the distillation of all the gold nuggets from him.
Check out the thread ---
1/14 Think of email as a strategy and not a mere channel-
✅ 1.5 billion people use email every day at work
✅ People can uninstall FB and Whatsapp but not email
✅ Don’t stop at converting users. But use emails to onboard and expand as well.
