Few companies that connected user emotions to products effectively
2. Action
Craft simplest behavior
Increase motivation
Increase ability
Add right trigger & trigger right
3. Reward
3 types of rewards
Craft irresistible reward
4. Investment
Use investment wisely
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When ( & when not) to use HOOKED
1. If you really think you need to build a habit ( good & meaningful ). 2. when you want your users to do what they wanted to do but weren't able to do ( not what you wanted to do ).
Some more key points: 1. Use data to get insights about what your user actually do. 2. Use data to know where to invest your time, effort, and money. 3. Use data to know what to build next.
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