Thread by @BrendanNyhan

Important. Hoping Facebook will report impressions of links by domain in future WVC reports. To me, that stat is more informative than the current one, a binary measure of how many people ever saw any link to a given domain, which fails to capture multiple exposures per @corintxt

https://twitter.com/corintxt/status/1461318853670195210

Explanatory thread from @leeyvonnem at Facebook here - appreciate her clarification

https://twitter.com/leeyvonnem/status/1461479227237093376?s=20

I was confused by the difference between widely viewed links and domains - I thought widely viewed domains were those with the most impressions, not unique users. Had a long thread with @corintxt in which he tried to tell me I was wrong; he was right! Appreciate his patience.

We really need a @crowdtangle-style interactive tool and API providing live privacy-protecting data on reach rather than quarterly reports, but I am hopeful Facebook will continue to improve the WVC reports as well. Adding domain-level total impressions is one way to do so.