Wasn't going to say much about this, but the tweet is getting QT ratioed as it spreads. Since this is my business, here goes: People are dunking on a tech bro saying tea is gendered. I'm seeing lots of women, immigrants and non-Americans express particular dismay. 🧵
https://twitter.com/motherboard/status/1461551081180348417
2. Tea itself is not gendered, and tea culture, outside the U.S. is not gendered. For example, my introduction to tea came from guys draped in 7.62 rounds carrying AKs. But for whatever reason, in the U.S., tea is marketed primarily to women. Look at the colors and imagery. 
3. It's feminine, not masculine. I don't know if they're marketing to women because men (more specifically white men) don't drink tea as much, or if men don't drink tea as much BECAUSE they're not being marketed to. But you see this everywhere in the U.S.
4. So when a white American man says he wants to free tea from "femininity," this is, presumably, what he means. My first problem is he seems to be implying that tea shouldn't be associated with women. Because tea should be for everyone.
5. More importantly, the tech bros reinventing tea haven't said a word about why their tea is different. Where are they sourcing it? Under what conditions? Who are their farmers? Do they know? Or are they buying from a bulk distributor and just repackaging it as "tea for dudes."
6. If you're a tea enthusiast, this is the stuff you should be looking for with your tea seller. If you need one, I know a guy ;)
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