When we hire ECs to draft policy, those ppl have, typically, years of experience in policy &program settings. And they call on program experts for key input throughout the drafting process. Lots in int. and ext. engagement. Brief up & adjust down. Iterate, iterate, iterate.
Such embedded training and capability development, over years.

Frankly, we can't say the same for digital transformation file. Most ppl fall into it, have the file 'dumped' on them, or lost the musical chairs game.
Don't misread: lots of talented product managers despite such an approach.

But the cost of this approach is really high - on those individuals, as well as the system, and ultimately, peoples in Canada.
In part because they are likely the only ones doing what they do - and that can be isolating. Lonely. Misunderstood.

Why misunderstood?
Cos there's a lot of traditional non-service design ppl that are called product managers.

Two ppl called the same title but with widely differing views on their roles.

Confusion, meet rejection (of views).

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More from @jstweedie

24 Nov
Digital transformation...oh boy do we go on about it (guilty!).

Someone said 'it's bigger than service design!'

Well, yes. But also no.

We are east to build services for peoples in Canada that are simple, easy-to-use, and trustworthy.

Also, open and transparent.
Don't forget that we wish to demonstrate evidence-based decision-making, which means using data as a strategic asset. And making (most) of that data available for others to use.i
In the buzzword bingo around digital transformation, centre on this: service design is the methodology we use to do the things (modernize a database, make a portal) to create the products and services (program delivery modes) to bring about the outcomes (open, safe, etc.) we are
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