AnaB Profile picture
23 Nov, 7 tweets, 2 min read
I rarely tweet about my boring wholesale business but here it goes.

I NEVER do Black Friday sales.
And I'll tell you why you should not do them either. 👇
1. You know those pics with with shoppers hitting stores to get access to Black Friday deals? Well, they are THE KEY to the whole story.

Your x2 price reduction makes economical sense ONLY if you know that you can get this crowd to your point of sales (website, app, whatever)
2. If traffic doesn't jump up x2, remains the same, or — most probably decreases because customers are crowding somewhere else — you only lose revenue and gain NOTHING

Ask yourself: WHY do you want to go down this rabbit hole? Do you have to get rid of last season collection?
— Do you have goods lined up to replace the old ones on the shelves?
— Is your business model based on the hight turnover ratio (like in retail)?

If you're in SaaS business (or any software) the answer is NO to all these questions

Meaning, BF Sales make no sense for you
4. Most often, founders do BF sales because it's smth that is expected from them.
But wait, WHO expects it from you? Is there anyone who is not YOU and who is pushing you to sell your product for almost free?

I only make BF Sales for goods supplied to marketplaces and retail
5. They invest tons of $$ to bring in shoppers during the sales days. It ensures that my products will get in front of more customers.

Can you find the way to jump on an increased traffic without investing a dime?
Fine, then do your sales.

You have to spend your own $ to grow this traffic too?

Then don't fall for this false "expectations" myth.
Better talk to your customers and ask them how you can make your product better.

Not cheaper.

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More from @NotechAna

24 Nov
When I was 27 years old I closed €6M deal with Cyprus government. I had no negotiating experience prior to it (aside from 8 years in India where you have to fight for a better deal at every street market😅)

That's what helped me and might help you as well with smaller deals👇
1. Record every meeting to listen to it again
We operated in a small team. I was in charge of making visuals, presenting them, plus helped with the translations.

During the meeting I was constantly focused on what I was supposed to say next.
I did not have time to LISTEN properly to what the buying part was saying.

But I made recordings and analysed every single word afterwards.

2. Find out what REALLY stops them
When I arrived I received intel I used to build my presentations upon.
Read 11 tweets
22 Nov
In my 6 months on Twitter I’ve seen several threads exposing “evil marketers” who create campaigns aimed at getting better access to customers' wallets.

But not all campaigns are evil.

Here are 3 examples of marketers changing the world for better.
1. Douglas Smith was close to a panic attack. He’s just bought this company that sold a promising product but the problem was — it turned out, nobody wanted it. It was used by only 5% of Americans.
Mr. Smith decided it was time for extreme measures – and hired Claude Hopkins to make the other 95% of the population use...


That’s what a company Mr.Smith had bought — Pepsodent — was manufacturing. It might sound weid but in 1920s almost no one brushed teeth
Read 12 tweets

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