Thread by @NotechAna

I rarely tweet about my boring wholesale business but here it goes.

I NEVER do Black Friday sales.
And I'll tell you why you should not do them either. 👇

1. You know those pics with with shoppers hitting stores to get access to Black Friday deals? Well, they are THE KEY to the whole story.

Your x2 price reduction makes economical sense ONLY if you know that you can get this crowd to your point of sales (website, app, whatever)

2. If traffic doesn't jump up x2, remains the same, or — most probably decreases because customers are crowding somewhere else — you only lose revenue and gain NOTHING

Ask yourself: WHY do you want to go down this rabbit hole? Do you have to get rid of last season collection?

3.
— Do you have goods lined up to replace the old ones on the shelves?
— Is your business model based on the hight turnover ratio (like in retail)?

If you're in SaaS business (or any software) the answer is NO to all these questions

Meaning, BF Sales make no sense for you

4. Most often, founders do BF sales because it's smth that is expected from them.
But wait, WHO expects it from you? Is there anyone who is not YOU and who is pushing you to sell your product for almost free?

I only make BF Sales for goods supplied to marketplaces and retail

5. They invest tons of $$ to bring in shoppers during the sales days. It ensures that my products will get in front of more customers.

Can you find the way to jump on an increased traffic without investing a dime?
Fine, then do your sales.

No?

6.
You have to spend your own $ to grow this traffic too?

Then don't fall for this false "expectations" myth.
Better talk to your customers and ask them how you can make your product better.

Not cheaper.