Have you heard about February 2024 Google (and Yahoo) Crackdown? 😵‍💫

If you're in B2B and doing cold emailing, you'd better start taking measures today or your most budget-friendly marketing channel will die in about a week.

What you need to know 👇 It's easy to see why cold emailing is under attack.

Users hate these emails for a reason:
— they are irrelevant
— they are salesly
— they are deceiving (which is always the case when you become salesly: to sound convincing you start exegerating)

Social media marketing dilemma: First 🧵

You believe that social media are essential. So you've created branded pages on 3 platforms. The question is: do you copy-paste and publish the same stuff on all 3?

I went over high-performing profiles and here's what I found: 👇 First, some stats
— all founders believe that branded page is essential for the business
— 80% say that content should be educational
— 90% vote for the same content across the platforms

Let's presume your product = your personal brand (if you're a consultant or info-preneur)

This is the only content framework you will ever need to know to create social media content with high virality potential and grow faster on any social media 👇

Despite what some of the influencers say, there are not 4 but 6 types of content: — Educational content

E.g.
"How to create variants in Figma",
"How to price your product properly — a Twitter thread",
"5 mistakes founders do".

I had a wonderful experience with Marketing Playbook launch on Twitter yesterday

Why should you care?

Lets' face it — not evey founder has a +50K audience to launch their product to.
I was curious how far Twitter launch might take me with my 1K followers.

Lessons learnt 👇 1. First, results:
Sales
Twitter — 25
Medium — 3
I still include Medium-related sales bacause I share pieces I write for Medium on Twitter.
Revenue: $459 Twitter, $87 Medium = $546
76% of Twitter sales were with coupon, all Medium sales - full price

How I totally messed up my SEO strategy or never do like @NotechAna

5 years ago I started an e-comm project and hired an agency to help me with SEO. They analysed our business case and offered not just the keywords stuff but the whole content strategy. They insisted that my Asian gourmet online grocery should contain a huge section with recipes: text, photo and video. The presumption was that if we get traffic on recipes and link them with the goods people would place orders.

Sounds plausible? It did to me. Fastforward 2 y

What made me a person I am today?
Sunday cartoons.

To be precise, the fact that I could only watch them on Sundays.

This fact is non-existent for children, and therefore they are about to change the world. Here is why👇 When I was little, my parents used to buy these TV Guides (have no idea if they still even exist) every weekend.

The guides were for the upcomming week, and I still remember my hands trenblng when I opended them up to check what was planned to be aired next Sunday. Which toon

When I was 27 years old I closed €6M deal with Cyprus government. I had no negotiating experience prior to it (aside from 8 years in India where you have to fight for a better deal at every street market😅)

That's what helped me and might help you as well with smaller deals👇 1. Record every meeting to listen to it again
We operated in a small team. I was in charge of making visuals, presenting them, plus helped with the translations.

During the meeting I was constantly focused on what I was supposed to say next.

I rarely tweet about my boring wholesale business but here it goes.

I NEVER do Black Friday sales.
And I'll tell you why you should not do them either. 👇 1. You know those pics with with shoppers hitting stores to get access to Black Friday deals? Well, they are THE KEY to the whole story.

Your x2 price reduction makes economical sense ONLY if you know that you can get this crowd to your point of sales (website, app, whatever)

In my 6 months on Twitter I’ve seen several threads exposing “evil marketers” who create campaigns aimed at getting better access to customers' wallets.

But not all campaigns are evil.

Here are 3 examples of marketers changing the world for better. 1. Douglas Smith was close to a panic attack. He’s just bought this company that sold a promising product but the problem was — it turned out, nobody wanted it. It was used by only 5% of Americans.