An idea that the Benchmark partners taught me: in social networks, you want the celebrities to join at the end, not the beginning

New networks should mint new celebrities, not get built by existing ones

My interest in chain runners was low since it was (investor) celebrity led
Of course, it may be very different in the case of NFTs. But one of the things I loved about watching punks and BAYC is that celebs joined much later on and movements were mostly started by unknowns

Disclaimer: I’m an NFT amateur and own none. I’d welcome dissenting opinions!
Have really enjoyed some of these responses and enjoyed going through the chain runner discord. I’m consistently amazed how fast group dynamics spin up in crypto (even those in discord quickly saying my tweet was backwards!)

Someday I’ll buy an NFT…

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More from @patrick_oshag

5 Nov
Ongoing thread on category creation

1. You want to fill in this phrase:

[your company], the global leader in x

x, the category name, should be 2-3 words. Make one deeply familiar to the audience. Make the others pique curiosity

You want people to feel both safe and interested
2. Frustrate older competitors because your product has something in common.

The best messaging has one foot in the known and one in the unknown / new.

Make competitors explain their product through lens of your category, specifically the new element you’ve introduced.
3. Tie the category to inexorable trends. Describe how the category is being enabled by external trends (technological, social, or otherwise) to explain why the category will grow and win.
Read 5 tweets
6 Oct
If you DM me your choice for the most interesting company in the world with <$5m of revenue, I’ll collect them all and share them here.
Infinite Canvas
Third Wave Automation
Gateway X
OneSoft Solutions
Abaxx technologies
Hamlet Pharma
Evaxion Biotech
Intermap Technologies
Read 6 tweets
13 Sep
Today is a special day for me: the 5-year anniversary of the podcast.

No one is luckier than me. It has been such an honor to learn from more than 300 guests and reach 30 million people.

It is also fun to reflect on what the guests and the process itself have taught me...
1. Growth without goals

Habits trump goals

At the start, I had no idea where this podcast would take me. Its led to 5 companies, investments, new products, and many of my closest friends

I didn't predict (or control) those outcomes. I did control the weekly habit.
I don't know what the next 5 years will hold, but I'm confident if I keep meeting and learning from these exceptional people, great things will happen.

For me, this philosophy has become a faith.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
Read 8 tweets
20 Aug
Have been lucky to meet with or study hundreds of companies in 2021.

Here's an ongoing list of company attributes that I find interesting...
1. Operations Focus

“Amateurs talk strategy, professionals talk logistics.” A grand vision is great, but the best companies are often focused on challenging but tangible near term goals. If a founder can’t move from vision to on the ground details quickly...bad sign
2. Life’s work

To borrow a concept from @nikiscevak, it is thrilling to find someone doing their “life’s work.” When someone's personal path lines and formative experiences line up with the problem a company is solving, I get excited. "Life's work" is a source of perseverance
Read 21 tweets
29 May
“Positioning” is one of the most important books I’ve read.

“The basic idea is not to create something new and different, but to manipulate what’s already in the mind, to retie the connections that already exist.”

E.g. this is how we came up with the term “Custom Indexing”
As we tried to name the category for our Canvas platform (since it was first of its kind), we literally spent a year trying category names until Custom Indexing landed.

Here’s my message to the team back in 2019. Funny that I was wrong and we used “indexing”
One other thought after reviewing my old slack messages this morning: it is very, very fun to create a platform vs an app.

We’ve seen Canvas used for so many creative applications in past year that we could never have imagined or predicted.

Platforms are thrilling to create
Read 4 tweets
15 Apr
36 today...weird age! One of the only ages where you feel simultaneously very old and very young.

I’m insanely fortunate to do what I love with people I admire. Seems a good opportunity to share some things that have helped me along the way...
Early in your career, work on “full stack” projects. A full stack project is one which 1) is your idea 2) is your sole responsibility and 3) requires sales (meaning you have to convince someone of something -internal or external-to complete the project). After, all else pales.
Schedule creative output. Pick some work product that you can do well (piece of content, small software tool, unique zoom meetings, whatever) and force yourself to produce one every [week, month, quarter].
Read 15 tweets

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