“Positioning” is one of the most important books I’ve read.
“The basic idea is not to create something new and different, but to manipulate what’s already in the mind, to retie the connections that already exist.”
E.g. this is how we came up with the term “Custom Indexing”
“The basic idea is not to create something new and different, but to manipulate what’s already in the mind, to retie the connections that already exist.”
E.g. this is how we came up with the term “Custom Indexing”
As we tried to name the category for our Canvas platform (since it was first of its kind), we literally spent a year trying category names until Custom Indexing landed.
Here’s my message to the team back in 2019. Funny that I was wrong and we used “indexing”
Here’s my message to the team back in 2019. Funny that I was wrong and we used “indexing”
One other thought after reviewing my old slack messages this morning: it is very, very fun to create a platform vs an app.
We’ve seen Canvas used for so many creative applications in past year that we could never have imagined or predicted.
Platforms are thrilling to create
We’ve seen Canvas used for so many creative applications in past year that we could never have imagined or predicted.
Platforms are thrilling to create
One more set of suggestions for naming our category. Funny to think back on how hard it was cc @InvestorAmnesia @ChrisMeredith23
• • •
Missing some Tweet in this thread? You can try to
force a refresh
