So many content marketers tweet about the basics of content marketing:

🗣 "Talking to customers"
🧐 "Analyzing the right metrics"
🗺 "Mapping the funnel"

Here are 5 marketers who will take your content marketing knowledge to the next level:
1. @amandanat

Amanda is @sparktoro's Marketing Architect. She's done content marketing for Fitbit and Growth Machine.

Follow for her actionable threads on marketing, audience research, writing, and more.
Amanda's threads empower me with tactics I can execute instantly:

On great marketing messaging:

On writing prompts to beat imposter syndrome:

On finding the right customers and audience to reach:
2. @TheCoolestCool
Ross is the CEO of @FoundationIncCo.

Follow to understand everything you need to know about content promotion and distribution.
Ross's threads + videos are some of my favorite in my TL.

His Ultimate Distribution Thread:

On Airtable's content and growth strategy:

On content that attracts backlinks:
3. @iamalexbirkett

Alex is a co-founder @beomniscient_. He was formerly at Hubspot and CXL.

Follow for his unique perspective on content that goes beyond traffic and focuses on conversions.
Alex doesn't do threads, but his tweets are like espresso shots for my brain.

On comparing content marketing to gardening:

On what small content teams should prioritize:

And finally:
@beomniscient_'s podcast, The Long Game, deserves a shout out here.

It's one of the best content marketing podcasts releasing episodes consistently.

Their recent episode with @tommyismyname is a must-listen.…
4. @JHTScherck
John-Henry runs Growth Plays, a content and SEO consultancy.

Follow to uplevel your content strategy frameworks, SEO planning, and your content production workflows.
John-Henry doesn't tweet as often as I'd like him to.

I always pay attention when he does.

On how hero images can be detrimental for SEO content:

On how @fellowapp & @QuaestorTech use templates to rank in SERPs:
I've learned about tools like @contentking, @sitebulb and @keywordinsights thanks to John-Henry.

I've also learned how I can leverage Notion for content & SEO:
5. @iammarcthomas

Marc is the Head of Growth @poweredbysearch.

Follow to understand how content and growth overlap and intersect in the demand gen journey.
Look no further than Marc's recent thread on content that aligns to different stages of awareness:

Or check out his actionable podcast, "SaaS Marketing Bites":
tldr, the 5 content marketers who elevate my content marketing knowledge on Twitter regularly are:
1. @amandanat
2. @TheCoolestCool
3. @iamalexbirkett
4. @JHTScherck
5. @iammarcthomas

Who does the same for you?

Tag them here + tell me why. I'd love to give them a follow!

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More from @realictionboy

28 Aug 20
1/ Takeaways from the @fortelabs x @nateliason @RoamResearch webinar, a quick thread 👇

@nateliason writes a popular weekly newsletter called 'Monday Medley'. He's written it for 224 weeks (4.3 years) and it goes out to 25,000 subs.
@fortelabs @nateliason @RoamResearch 2/ How does @nateliason consistently deliver a newsletter with robust research and a diverse surface area of topics?

He showed us a typical newsletter writing session on @RoamResearch.
@fortelabs @nateliason @RoamResearch 3/ First, Nat goes to his Roam page for the week's newsletter.

Typically, the page already has some linked references of articles and tweets he wants to mention.

He creates sections for them in his draft.
Read 12 tweets
25 Aug 20
Just watched a really insightful chat between @lennysan
and @david_perell.

@lennysan was part of the PM/Growth team at Airbnb for 7 years. His newsletter has 28,000 subscribers + 1,400 paid subs, netting him around $500,000 annually (by my napkin math)

- a few highlights 👇
"I have no idea what I'm doing" is literally what @lennysan
said at the start of his webinar.

But he has several actionable insights that are well worth taking note of and following:
@lennysan saw a proof of concept of his insights by posting on Medium first - his post on his lessons from Airbnb is one of the top 300 most clapped posts.…
Read 19 tweets

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