A quick thread on why listening to NFT influencers can lose you a LOT of money.
If you’re new please read.
If you like this, please RT.
1/ Let’s explore 👇
If you’re new please read.
If you like this, please RT.
1/ Let’s explore 👇
2/ The NFT industry was mostly a handful of people building/collecting/buying projects they genuinely liked.
Now it’s a lot of “who’s buying what” and speculating on hype potential.
Now it’s a lot of “who’s buying what” and speculating on hype potential.
3/ Signalling is part of business so to some degree “it’s just business” but the reality is this can create enormous hype that gets newbies rekt if they’re new to the space.
Double that with the illiquidity of new NFT projects and it can get ugly.
Double that with the illiquidity of new NFT projects and it can get ugly.
4/ When influencers tweet, let's simplify it to,
- Intent, (unknown)
- Immediate effect, (known)
- Long term effect, (unknown)
- Intent, (unknown)
- Immediate effect, (known)
- Long term effect, (unknown)
5/ Let’s also dive deeper and expand into some of these points.
Again, a reminder to share this thread if you find it valuable. I think there’s a lot of content newbies need to know/be aware of since there’s real money at risk.
Again, a reminder to share this thread if you find it valuable. I think there’s a lot of content newbies need to know/be aware of since there’s real money at risk.
6/ But Matty aren't you an "InflUenCeR"?
I hate being referred to as one but I guess I am. My tweets DO have some influence so apply everything you read here to me and my tweets.
I hate being referred to as one but I guess I am. My tweets DO have some influence so apply everything you read here to me and my tweets.
6/ Firstly, I think Titter is OP.
The fact that you can tweet a few sentences and it can reach millions of people is incredible.
BUT Twitter algo is designed to distribute “hyped content”. This is where the danger lies.
The fact that you can tweet a few sentences and it can reach millions of people is incredible.
BUT Twitter algo is designed to distribute “hyped content”. This is where the danger lies.
7/ If you had to pay for the amount of impressions my Twitter has generated last month alone it would be ~$50k.
Think about the power of that. Some people have 10-20x the influence of me, maybe more.
So they're getting for free what companies/people would pay $5M/yr for 😳.
Think about the power of that. Some people have 10-20x the influence of me, maybe more.
So they're getting for free what companies/people would pay $5M/yr for 😳.
9/ A simple tweet can take a new NFT project to the moon but if there's no underlying building, community, value, etc, then the below graph plays out. 
10/ BUT if there's collective influence that has build value that sustains and underlying strength, this graph plays out
11/ Which one will make you money?
Both have the potential to actually.
The first is where some influencers take advantage. They buy very early, hype the project, sell at the top and move on.
The problem is whether they do this KNOWING the project is garbage.
Both have the potential to actually.
The first is where some influencers take advantage. They buy very early, hype the project, sell at the top and move on.
The problem is whether they do this KNOWING the project is garbage.
12/ There is a huge incentive to do this. It's so damn easy.
Spend 10 ETH very early when no one knows the projects.
Make a few tweets, convince others to join, tell 10s of thousands of people about how it's going to be epic. Sell at 10x.
Repeat.
Spend 10 ETH very early when no one knows the projects.
Make a few tweets, convince others to join, tell 10s of thousands of people about how it's going to be epic. Sell at 10x.
Repeat.
13/ The good thing is now the NFT community as a whole are more experienced.
SO we can smell BS. STILL with newbies entering all the time, I feel like it's just something everyone has to go through.
SO we can smell BS. STILL with newbies entering all the time, I feel like it's just something everyone has to go through.
14/ Most influencers never intended to become influencers, they just started off tweeting frequently, sharing, shit posting, creating and before they knew it they had 10k+ followers, some 100k+.
Suddenly "just sharing" becomes a signal to potentially millions of people.
Suddenly "just sharing" becomes a signal to potentially millions of people.
15/ So at some point you think.
"Holy shit my tweets have so much influence" 😱
OR
"Holy shit my tweets have so much influence" 😈
"Holy shit my tweets have so much influence" 😱
OR
"Holy shit my tweets have so much influence" 😈
16/ So are they now obligated to think better of their influence when sharing projects? Or should they do whatever they want?
Regardless, what they tweet has an effect and it’s THAT effect that should be known and understood by everyone.
Regardless, what they tweet has an effect and it’s THAT effect that should be known and understood by everyone.
16/ I think the biggest part of it comes down to 'intent' which is a big unknown.
Do they flip or hodl?
Both are fine BUT flipping shows intent to play the hype.
Which if YOU want to participate in, have to be aware of risks.
Do they flip or hodl?
Both are fine BUT flipping shows intent to play the hype.
Which if YOU want to participate in, have to be aware of risks.
17/ This thread isn't to say "influencers are bad", it's more to bring awareness of how it effects what you invest in and how to navigate around.
Basically influence creates high volume, which creates a peak, then a drop.
Basically influence creates high volume, which creates a peak, then a drop.
18/ The onus is on YOU to be diligent in looking for MORE than just hype, (if long term investor), OR know how to trade/derisk if needed.
The onus is also on us collectively to educate others on the market when you see patterns.
The onus is also on us collectively to educate others on the market when you see patterns.
19/ The reality is, everyone in crypto is incentivised to talk about projects they’ve invested in. This is by design.
If you’re playing a game, blogging, using a platform, you can purchase tokens and be incentivised to help.
If you’re playing a game, blogging, using a platform, you can purchase tokens and be incentivised to help.
20/ Again, once experienced and hard lessons are learned, the control is really only in your hands. So it's up to YOU to Do Your Own Research.
21/ Some things I look at,
Founding team
Funding model
Product fit
Community strength
Co-investors
Moat
Digital marketing ability
Partnerships
Potential growth
If you JUST look at “Network/influence”, you can see how people can get rekt.
Founding team
Funding model
Product fit
Community strength
Co-investors
Moat
Digital marketing ability
Partnerships
Potential growth
If you JUST look at “Network/influence”, you can see how people can get rekt.
22/ Anyway, none of the above is investment advice, just my 2 cents on the topic on protecting yourself and newbies you're onboarding.
Stay well.
Stay well.
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