Charlie Munger said "show me the incentive and I will show you the outcome."
A great way to learn this lessons: look at poorly-designed rules (AKA bad incentives) that had unintended consequences.
Here are 10 examples 🧵
For years, Domino's Pizza had this famous promotion: delivery within 30 mins OR the pizza was FREE.
Delivery drivers often sped to make the deadline and caused a number of accidents.
One crash victim sued Domino's and was awarded $79m. The chain shut the promotion down.
English law in Wales set the death penalty for stealing a sheep.
Beastiality was a lesser penalty, so Welshmen caught stealing sheep claimed they planned to make love to the animals.
As a result, Welshmen were given the nickname "sheep shaggers".
In Athens (late 80s), the government tried to limit pollution by having odd-numbered and even-numbered license plates drive on alternating days.
Result: rich folk bought a second (shittier + worse emission) car as a backup. Streets stayed clogged, pollution got worse.
Employees at one company were getting a bit liberal with lunch time, so their boss made everyone text when they started and ended lunch.
One dude started texting every detail: start time, order, price, address, end time, random emotions.
They cancelled the policy.
Alcohol bans at college football games led to increased intoxication problems because fans were getting really really drunk before entering the stadium.
In Alberta, strip club patrons must keep a 2m buffer from dancers. The only currency that travel that far are metal $1/$2 coins ("loonie","two-onie"):
"The goal was to protect the safety & dignity of dancers but they were reduced to fleshy coin targets”
In the Soviet Union, steel producers were rewarded by the total weight output of the factory.
This led to production of oversized and un-usable strips of steels. End users had no choice but to take the impractical strip sizes and machine them down, thus wasting steel.
Windsor, Ontario switched to LED lights for traffic signals to save on electricity.
LED's burn cool so -- in the winter -- snow and ice don't melt off like it does on electric lights.
This led to car accidents and additional expenses for work crews to clean the lights.
Classic example from "Freakanomics":
An after-school centre started fining parents that picked their kids up too late.
More parents started picking their kids up late as the fine was now seen as a "fee for services".
The entire genre of "rules that had unintended consequences" is known as "The Cobra Effect".
Under colonial rule, villagers in India were paid a bounty to capture cobras. People started breeding cobras so they could kill them and collect rewards.
I write threads breaking down tech and business 1-2x a week.
The invention of bánh mì is a combination of climate, trade and urban layout of Saigon in late-19th century designed by French colonist.
When the French captured the area in 1859, most economic activity in the region took place along the Saigon river.
The population built makeshift homes tightly bundled by the river banks. Outgrowth from this eventually lead to narrow alleyways between many buildings that is trademark of the city (the Khmer named the region Prey Nokor then French renamed it Saigon and then it was renamed to Ho Chi Minh City in 1976 after end of Vietnam War).
Over decades, the French created European street grids and built wide Paris-type boulevards in the city to funnel commerce to larger markets (also make the city easier to administer).
It was at these markets that French baguettes were introduced and traded.
Bánh mì bread is known for being flaky and crispy on the outside while fluffier on inside (so god damn good).
Two features of Saigon helped create this texture:
▫️Climate: The heat and humidity in Southeast Asia leads dough to ferment faster, which creates air pockets in bread (light and fluffy).
▫️Ingredient: Wide availability of rice meant locals added rice flour to wheat flour imports (which were quite expensive). Rice flour is more resistant to moisture and creates a drier, crispier crust.
Fast forward to the 1930s: the French-designed street layout is largely complete. Now, the city centre has wide boulevards intersected by countless narrow alleyways.
The design was ideal for street vendor carts. These businesses were inspired by shophosue of colonial architecture to sell all types of goods as chaotic traffic rushed by.
Vietnam has some of the most slapping rice and soup dishes, but many people on the move in the mornings wanted something more portable and edible by hand.
Bánh mì was traditionally upper class fare but it met the need for on-the-go food.
Just fill the bread with some Vietnamese ingredients (braised pork, pickled vegetable, Vietnamese coriander, chilies) along with French goodies (pate).
Pair it with cà phê sữa đá (aka coffee with condensed milk aka caffeinated crack) and you’re laughing.
Haven’t lived in Saigon for 10+ years but ate a banh mi every other day when I did.
While there, I also sold a comedy script to Fox (pitch: “The Fugitive meets Harold & Kumar set in Southeast Asia”).
reminder that no “asian guy and stripper” story will ever top Enron Lou Pai’s “asian guy and stripper” story
Totally forgot Lou Pai got the stripper pregnant.
If this story was transplanted to 2020s, Pai would probably have been a whale on OnlyFans and gotten got…anyways, I wrote about the economics of OF here: readtrung.com/p/onlyfans-sti…
Boston Consulting Group (BCG) trained an AI slideshow maker called “Decker” on 900 templates and apparently gotten so popular that “some of its consultants are fretting about job security.”
Sorry, called “Deckster”. That excerpt was from this BI piece that also looked at McKinsey and Deloitte AI uses: businessinsider.com/consulting-ai-…
The Mckinsey chatbot is used by 70% of firm but same anonymous job board said it’s "functional enough" and best for "very low stakes issues." x.com/bearlyai/statu…
Here’s a r/consulting thread based on Computer World last year. Deckster was launched internally March 2024…some think it’s BS…some think it helps with cold start (B- quality): reddit.com/r/consulting/s…