Charlie Munger said "show me the incentive and I will show you the outcome."
A great way to learn this lessons: look at poorly-designed rules (AKA bad incentives) that had unintended consequences.
Here are 10 examples 🧵
For years, Domino's Pizza had this famous promotion: delivery within 30 mins OR the pizza was FREE.
Delivery drivers often sped to make the deadline and caused a number of accidents.
One crash victim sued Domino's and was awarded $79m. The chain shut the promotion down.
English law in Wales set the death penalty for stealing a sheep.
Beastiality was a lesser penalty, so Welshmen caught stealing sheep claimed they planned to make love to the animals.
As a result, Welshmen were given the nickname "sheep shaggers".
In Athens (late 80s), the government tried to limit pollution by having odd-numbered and even-numbered license plates drive on alternating days.
Result: rich folk bought a second (shittier + worse emission) car as a backup. Streets stayed clogged, pollution got worse.
Employees at one company were getting a bit liberal with lunch time, so their boss made everyone text when they started and ended lunch.
One dude started texting every detail: start time, order, price, address, end time, random emotions.
They cancelled the policy.
Alcohol bans at college football games led to increased intoxication problems because fans were getting really really drunk before entering the stadium.
In Alberta, strip club patrons must keep a 2m buffer from dancers. The only currency that travel that far are metal $1/$2 coins ("loonie","two-onie"):
"The goal was to protect the safety & dignity of dancers but they were reduced to fleshy coin targets”
In the Soviet Union, steel producers were rewarded by the total weight output of the factory.
This led to production of oversized and un-usable strips of steels. End users had no choice but to take the impractical strip sizes and machine them down, thus wasting steel.
Windsor, Ontario switched to LED lights for traffic signals to save on electricity.
LED's burn cool so -- in the winter -- snow and ice don't melt off like it does on electric lights.
This led to car accidents and additional expenses for work crews to clean the lights.
Classic example from "Freakanomics":
An after-school centre started fining parents that picked their kids up too late.
More parents started picking their kids up late as the fine was now seen as a "fee for services".
The entire genre of "rules that had unintended consequences" is known as "The Cobra Effect".
Under colonial rule, villagers in India were paid a bounty to capture cobras. People started breeding cobras so they could kill them and collect rewards.
I write threads breaking down tech and business 1-2x a week.
Boston Consulting Group (BCG) trained an AI slideshow maker called “Decker” on 900 templates and apparently gotten so popular that “some of its consultants are fretting about job security.”
Sorry, called “Deckster”. That excerpt was from this BI piece that also looked at McKinsey and Deloitte AI uses: businessinsider.com/consulting-ai-…
The Mckinsey chatbot is used by 70% of firm but same anonymous job board said it’s "functional enough" and best for "very low stakes issues." x.com/bearlyai/statu…
Here’s a r/consulting thread based on Computer World last year. Deckster was launched internally March 2024…some think it’s BS…some think it helps with cold start (B- quality): reddit.com/r/consulting/s…
never forget that episode of “Nathan For You” when he launched a fire detector product and tried to avoid import tariffs by turning it into a music device
One company that has been very good at navigating international food tariffs/regulations is Trader Joe’s. Built its dairy and wine businesses by finding workarounds.
If you are the person that did the un-aligned letters for the previous eBay logo, please contact the research app team. We are huge fans of how un-aligned the “e” is with the “y”.Bearly.AI
This article offers up reasons for popularity of simple font logos (mostly Sans Serif):
— Easier to standardize ads across mediums
— Improves readability (especially on mobile)
— The “brand” matters more than the logo velvetshark.com/why-do-brands-…