Every interesting outcome in my life was unpredictable and was the result of good habits, strictly practiced.

This is the opposite of “vision” “big, hairy, audacious goals” and “accomplishments.”

The best kind of success is continuous, every day, not occasional.
BHAGs are incredibly inspiring, and they have a place in the world. But my experience is that those chasing them sacrifice everything, often including their families. Read “Boyd” for a perfect example.

And most BHAGs never come to be. A focus on habits allows for daily success.
Over the years I’ve gone deeper and deeper into habit construction.

Continual success is ultimately about how your days are constructed.

Most people don’t control their days. Their schedules are controlled by others.

Great habits require taking back control of your day.
The most common objection I hear is “easy for you to say, I have a boss and need to build a career”

But this is backwards. The best people I’ve ever worked with have come with ideas for improving something and asked for permission to go do it. This beats “doing what you are told
The best bosses in the world would relish someone with that sort of initiative.

If a boss doesn’t like proactive initiative, ideas, and execution, you may want to consider finding a new boss.

The best bosses put their team members into positive feedback loops.
Back to habits. The best ones are both good for you and good for others.

I’ve found Maslow’s pyramid to be a good place to be inspired for habit creation.

I’ve also found that the best habits naturally create something external as a byproduct. Learn, BUILD, share, repeat.
An example: the podcasts.

When I started I had zero goals other than to do the podcasts themselves. They are their own reward.

BUT, without them: there’d be no @psumvc, no @joincolossus. Our playbook for Canvas came from podcast guests.
In my experience, when you focus on growth without goals, defined as daily success rather than occasional success, you get tremendous pleasure and enjoyment out of life

You are also in the drivers seat. You reduce the odds of “failure” b/c habits are totally under your control
With huge, distant goals, variance is your enemy. Things are so random and hard to predict over the long term.

You can work forever and never get what you were after. I prefer then constant success of great, healthy habits and the incredible serendipity they allow for
There’s a simply way for you to test this out and not take my word for it.

Commit to something daily and protect it with your life. Each day, enjoy whatever the thing is for its own sake and realize your whole life could be filled with this thing, whatever it is.
One final suggestion: consider that the best habits likely involve interactions with other people.

When you involve others, that’s when the most interesting and unexpected things happen.

Happy habit hunting

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More from @patrick_oshag

5 Nov
Ongoing thread on category creation

1. You want to fill in this phrase:

[your company], the global leader in x

x, the category name, should be 2-3 words. Make one deeply familiar to the audience. Make the others pique curiosity

You want people to feel both safe and interested
2. Frustrate older competitors because your product has something in common.

The best messaging has one foot in the known and one in the unknown / new.

Make competitors explain their product through lens of your category, specifically the new element you’ve introduced.
3. Tie the category to inexorable trends. Describe how the category is being enabled by external trends (technological, social, or otherwise) to explain why the category will grow and win.
Read 5 tweets
6 Oct
If you DM me your choice for the most interesting company in the world with <$5m of revenue, I’ll collect them all and share them here.
@TryMetafy
kernel.com
supabase.com
gradio.app
Infinite Canvas
Third Wave Automation
Gateway X
Wavve.co
Bidstack
OneSoft Solutions
Emergencymcg.com
CloudNC
Xeal
Soulup
Abaxx technologies
faberinfinite.com
Caba
Rito
@HelloShopUp
theforage.com
Tekion
edly.co
apolloagriculture.com
Gabriel
cdi.bio
@botanixpharma
LTSE
OTMO
Hamlet Pharma
Evaxion Biotech
Dunroe.io
goodmeetings.ai
arlene.io
Intermap Technologies
Read 6 tweets
13 Sep
Today is a special day for me: the 5-year anniversary of the podcast.

No one is luckier than me. It has been such an honor to learn from more than 300 guests and reach 30 million people.

It is also fun to reflect on what the guests and the process itself have taught me...
1. Growth without goals

Habits trump goals

At the start, I had no idea where this podcast would take me. Its led to 5 companies, investments, new products, and many of my closest friends

I didn't predict (or control) those outcomes. I did control the weekly habit.
I don't know what the next 5 years will hold, but I'm confident if I keep meeting and learning from these exceptional people, great things will happen.

For me, this philosophy has become a faith.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
Read 8 tweets
20 Aug
Have been lucky to meet with or study hundreds of companies in 2021.

Here's an ongoing list of company attributes that I find interesting...
1. Operations Focus

“Amateurs talk strategy, professionals talk logistics.” A grand vision is great, but the best companies are often focused on challenging but tangible near term goals. If a founder can’t move from vision to on the ground details quickly...bad sign
2. Life’s work

To borrow a concept from @nikiscevak, it is thrilling to find someone doing their “life’s work.” When someone's personal path lines and formative experiences line up with the problem a company is solving, I get excited. "Life's work" is a source of perseverance
Read 21 tweets
29 May
“Positioning” is one of the most important books I’ve read.

“The basic idea is not to create something new and different, but to manipulate what’s already in the mind, to retie the connections that already exist.”

E.g. this is how we came up with the term “Custom Indexing”
As we tried to name the category for our Canvas platform (since it was first of its kind), we literally spent a year trying category names until Custom Indexing landed.

Here’s my message to the team back in 2019. Funny that I was wrong and we used “indexing”
One other thought after reviewing my old slack messages this morning: it is very, very fun to create a platform vs an app.

We’ve seen Canvas used for so many creative applications in past year that we could never have imagined or predicted.

Platforms are thrilling to create
Read 4 tweets
15 Apr
36 today...weird age! One of the only ages where you feel simultaneously very old and very young.

I’m insanely fortunate to do what I love with people I admire. Seems a good opportunity to share some things that have helped me along the way...
Early in your career, work on “full stack” projects. A full stack project is one which 1) is your idea 2) is your sole responsibility and 3) requires sales (meaning you have to convince someone of something -internal or external-to complete the project). After, all else pales.
Schedule creative output. Pick some work product that you can do well (piece of content, small software tool, unique zoom meetings, whatever) and force yourself to produce one every [week, month, quarter].
Read 15 tweets

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