It's interesting to see 2021 outpace 2020 on Black Friday gun sales.
Black Friday 2021 was the 10th-best day ever for NICS checks. 2021 now holds 7 of the top 10, including the top day of March 17th 2021. It also has 6 of the best weeks ever. thereload.com/black-friday-g…
These are raw numbers instead of the usual NSSF-adjusted numbers. So, they include things like checks and re-checks for gun-carry permits. But, it's still an interesting comparative measure.
For instance, Black Friday 2017 and 2019 did better than 2020 or 2021. The week of Black Friday also doesn't crack the top 10 in NICS weeks for any year. That's despite there being 687,788 for the week this year.
I try to avoid using the raw NICS numbers anymore because a lot of big states re-check their gun-carry permit holders every single month. That disconnects the raw numbers from accurately representing gun sales more than ever before. That's why I like to use NSSF-adjusted numbers.
The FBI doesn't provide the necessary breakdowns for single days for NSSF to do the adjusted numbers and I wouldn't think it would have a big impact on a single day, though. So, I think the Black Friday numbers are still relevant.
It's interesting how little 2020 shows up in the single-day or single-week rankings. I don't think anyone expects 2020's record gun sales numbers to be surpassed by 2021. That suggests the demand in 2020 was more spread out and consistent than 2021.
There are more details in the piece. You should read the whole thing: thereload.com/black-friday-g…
If you appreciate this kind of informed, independent reporting, you should consider subscribing to our FREE weekly newsletter too! thereload.com/free-newslette…

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More from @StephenGutowski

30 Nov
Are we ever going to learn the reason why this monster committed that massacre? He wasn't being actively chased and it wouldn't make any sense to run over a bunch of people in a parade even if he was.
Is this going to end up like the Vegas shooting where we just never get an answer for why this man decided to murder all those people?
His history of mental illness and violent crime, including domestic violence, does mirror other mass killers. nypost.com/2021/11/25/dar…
Read 5 tweets
28 Nov
There's more going on under the surface with DC's decision to back down from Heller's latest legal threat.
DC usually puts up a fight against Heller and anyone else who sues it over its gun laws. They've always been willing to defend restrictions that are outliers--even all the way up to the Supreme Court.

Not this time, though. So, why is that?

thereload.com/analysis-why-d…
It's a strategy of legal minimization, and you're about to see a lot more of it.

I explain what it is, and why it matters in this member-exclusive piece.

thereload.com/analysis-why-d…
Read 4 tweets
22 Nov
I often criticize the way most media outlets turn to generalist talking heads who give uninformed takes on complex news stories. So, instead of just complaining, I had an actual Wisconsin self-defense lawyer on to talk about the Kyle Rittenhouse acquittal.
Firearms lawyer John Monroe explains why the Rittenhouse prosecution's arguments that he forfeited the right to claim self-defense by bringing a gun to town that night and that he should've used his fists during the first encounter don't hold water.
He also explains why Rittenhouse crossing state lines did not play a role in the case. And, he describes why a poorly written statute played a role in the judge dismissing the weapons charge against him.
Read 5 tweets
21 Nov
I had a self-defense lawyer who actually practices in Wisconsin on the podcast this week to talk about the Kyle Rittenhouse verdict. He responds to a lot of the myths and misinformation out there. You'll understand what happened in the case better by listening to this.
If you want more culture war hot takes, you can get that literally everywhere. If you want to hear an actual expert explainhow the law applies to Rittenhouse's shootings and why he was acquitted, this is one of the only places you can find that. thereload.com/podcast-legal-…
Why was the weapons charge against Rittenhouse dropped? How does Wisconsin law deal with self-defense claims? What were the key indicators Rittenhouse "reasonably" feared for his life? Why was responding with deadly force "reasonable"? thereload.com/podcast-legal-…
Read 4 tweets
19 Nov
Many of the gun-control groups have moved to be liberal identity groups, just like some gun-rights groups have moved more towards being conservative identity groups. These tactics appeal to many in their base while alienating those who only agree on the gun issue.
Want to join March For Our Lives? Well, I hope you're very into intersectionalism and a whole host of leftwing activist priorities. Want to join the NRA? Well, I hope you're very into country music and the right-wing culture war.
These groups will happily take your donations if you support their core mission and don't fit the mold they're casting. But, good luck feeling welcome there.
Read 4 tweets
19 Nov
Several NRA staff who've had their social security numbers and bank account information exposed in the hack tell me they have not been contacted by the gun group about the situation.
The NRA did not respond to questions about what, if anything, it's doing for staff members who've had their personal information exposed in the security breach. It did not respond to questions on whether or not it's confident the hack has been contained.
thereload.com/russian-hacker…
The hack has affected NRA staff up and down the line. From its top leadership to its teenaged seasonal hourly workers. It appears sensitive information for many people hired or rehired this year was part of the leak. thereload.com/russian-hacker…
Read 9 tweets

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