I pine for the day when UX research is no longer sold as a way to “validate” the designs of products or services.
This thinking limits what teams deliver.
Going down this path just to get a foot in the door creates so much extra work later on to break away from it.
This thinking limits what teams deliver.
Going down this path just to get a foot in the door creates so much extra work later on to break away from it.
Put another way:
If “validation” is the first time any team members are getting direct exposure to users and their problems, you’re doing it wrong.
If “validation” is the first time any team members are getting direct exposure to users and their problems, you’re doing it wrong.
https://twitter.com/jaffoneh/status/1465531772293189645
I spend most of my time these days helping extremely frustrated UX leaders try desperately to push past the “research=validation” boundary with their leadership.
It’s really a dangerous mindset to let grow.
There are better ways to position research. We’re much smarter now.
It’s really a dangerous mindset to let grow.
There are better ways to position research. We’re much smarter now.
User research ≠ usability testing.
Teams using usability testing as their only research method limit their value.
(If I accomplish anything in this lifetime, it will be to get people to stop saying “user testing.” We’re not testing users. We’re testing designs.)
Teams using usability testing as their only research method limit their value.
(If I accomplish anything in this lifetime, it will be to get people to stop saying “user testing.” We’re not testing users. We’re testing designs.)
https://twitter.com/commoner_reyes/status/1465648348057247748
User research, to be effective, has to move upstream.
As @jencardello says, we need to not only ensure that our designs are the right solutions, built right, but that we’re solving the right problems.
“Validation” is the wrong approach.
As @jencardello says, we need to not only ensure that our designs are the right solutions, built right, but that we’re solving the right problems.
“Validation” is the wrong approach.
https://twitter.com/peterk12/status/1465717318483427328
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