Why? They want a promo code
Why? They think your price is too high
Why? We didn't do market research
Why? We're understaffed
Why? I haven't filled the position
Magic, right?
Well, almost.
7/ The 6th Why
Do you notice what happens as we move through the Whys?
💡 They get specific -> We progress from what happened to what caused it.
💡 And more personal -> Groups narrow to individuals.
There's one more Why & it's uncomfortable.
But that's where the growth is.
8/ Back to our example
Why haven't you filled the position?
❌ Maybe you designed an unattractive role
❌ Perhaps you didn't see the demand coming
❌ Or you are losing people faster than you can hire
These answers are raw & imply something about YOU is causing the issue.
9/ This isn't just about work
I can't get in shape
Why? No time to workout
Why? Day is packed with work
Why? My boss keeps piling on more
Why? B/c I haven't told her no
Why? B/c I can't disappoint her
Why? B/c I need the money
Wait, it's a money issue not a fitness problem?
10/ Now what?
Don't overreact to one mistake. We all make them.
Do watch for patterns of mistakes. These tend to reveal true weaknesses.
- Acknowledge your mistake proactively
- Take full responsibility (no excuses)
- Make amends where possible
- Commit to specific behavior changes
- Ask for the chance to earn it back
You can't erase mistakes.
You can earn back trust.
The "Broken Windows Theory" of Trust
Small violations predict larger ones. Missing deadlines. Showing up late to meetings. Forgetting commitments. These aren't minor issues. They're the first sign of trust erosion. Fix them immediately or watch your credibility fade away.
The top performers all follow the same 5-step oversight system that drives results without micromanaging their teams.
Here's exactly how they do it:
1. Create Clarity
Establish 5 parameters upfront:
• Outcome: What success looks like
• Quality: What signals done
• Method: Agree on how the work gets done
• Timeline: Set clear milestones and deadlines
• Risk: The boundaries for autonomy
2. Preview Your Approach
Calibrate oversight based on:
• How critical the work is
• Their confidence in the person
Then communicate the plan:
• "I'll check in at these specific points..."
• "Here's how I'll measure progress..."
Every company has a North Star metric:
• SaaS: Net Revenue Retention
• Consumer: Monthly Active Users
• Retail: Revenue Per Square Foot
• Manufacturing: Margin Per Unit