Why? They want a promo code
Why? They think your price is too high
Why? We didn't do market research
Why? We're understaffed
Why? I haven't filled the position
Magic, right?
Well, almost.
7/ The 6th Why
Do you notice what happens as we move through the Whys?
💡 They get specific -> We progress from what happened to what caused it.
💡 And more personal -> Groups narrow to individuals.
There's one more Why & it's uncomfortable.
But that's where the growth is.
8/ Back to our example
Why haven't you filled the position?
❌ Maybe you designed an unattractive role
❌ Perhaps you didn't see the demand coming
❌ Or you are losing people faster than you can hire
These answers are raw & imply something about YOU is causing the issue.
9/ This isn't just about work
I can't get in shape
Why? No time to workout
Why? Day is packed with work
Why? My boss keeps piling on more
Why? B/c I haven't told her no
Why? B/c I can't disappoint her
Why? B/c I need the money
Wait, it's a money issue not a fitness problem?
10/ Now what?
Don't overreact to one mistake. We all make them.
Do watch for patterns of mistakes. These tend to reveal true weaknesses.
The top performers all follow the same 5-step oversight system that drives results without micromanaging their teams.
Here's exactly how they do it:
1. Create Clarity
Establish 5 parameters upfront:
• Outcome: What success looks like
• Quality: What signals done
• Method: Agree on how the work gets done
• Timeline: Set clear milestones and deadlines
• Risk: The boundaries for autonomy
2. Preview Your Approach
Calibrate oversight based on:
• How critical the work is
• Their confidence in the person
Then communicate the plan:
• "I'll check in at these specific points..."
• "Here's how I'll measure progress..."
Every company has a North Star metric:
• SaaS: Net Revenue Retention
• Consumer: Monthly Active Users
• Retail: Revenue Per Square Foot
• Manufacturing: Margin Per Unit