A NASA engineer lost Silicon Valley $500 million while searching for oil with Soviet fighter jets.
Here's the wild story you have probably never heard 🧵
Erlend Olson spent 14 years working at the NASA Jet Propulsion Laboratory before cofounding his first company in 1998.
Pivotal Technologies made chips for small electronics and in the dot-com era, they were able to sell out for $605 million after two short years.
After selling, Olson got back together with a couple of his JPL buddies to tinker around with some tech.
Using satellite data and remote-sensing technology, they had one mission:
Find subsurface water.
While testing the tech, the team became frustrated because they kept encountering oilfields instead of water.
But as the discovery of oil kept occurring, they realized something:
There were no pumpjacks — oil companies weren't producing these fields.
Olson then starts studying the oil and gas industry to learn everything he can.
That's when Terralliance was born.
He puts up his own capital to fund the company and spends years developing a model to predict oil trends.
With the tech ready to go, Olson locked down $45 million from Kleiner Perkins and Goldman Sachs to start finding oil in 2004.
Through those firms, he was introduced to oil executive and founder of Newfield Exploration, Joe Foster.
Foster thought it was too good to be true, but took a meeting with Olson.
"He sort of knocked my socks off. It didn't make sense to me that you could acquire that kind of data with a satellite. But I left the meeting saying, 'Shit, I'd better think about this." - Joe Foster
Foster joined Terralliance's board in 2004.
The company then set out to drill some test wells with relative success in oil-rich locations such as Oklahoma and Alberta.
This set the stage for the company to raise an additional $248 million in 2006 to pursue bigger projects.
Olson claimed to have exploration rights across 4 different continents including 8 African countries.
But after a couple of dry holes and big losses, Olson went back to the drawing board.
He didn't want to rely on purchasing satellite data any longer and wanted Terralliance to produce its own maps.
To do this, they needed survey equipment.
So Olson spent $22 million buying two surplus Sukhoi SU-27 fighter jets from the Ukrainian government.
"It was like a NASA platform but better. I got the blue-collar version of the U2." - Erlend Olson
Despite the company's claim that they had 500 million acres in "oily places" under its control, more than Exxon Mobil, the company hit financial trouble in 2007.
With Olson at the helm, a $150 million bridge loan was secured from Passport Capital.
Soon, Terralliance's spending became a topic of focus.
Howard Selzer, formerly at Enron, was hired as Chief Accounting Officer.
Accounting for travel expenses was weak.
It was discovered that Olson the company $4.4 million in travel expenses
Auditors also found potentially illegal payments to government representatives in the Congo.
At this point, the board had enough of Olson and demoted him to Chief Scientist.
In 2008, with the company in turmoil and oil falling to $60 a barrel, interest from investors faded away.
Olson was fired and Kleiner Perkins attempted to salvage their biggest investment to date.
They raised an additional $54 million in 2009 and famed partner, John Doerr, took a more active role.
But it wasn't enough.
The wildcattin dreams of Terralliance were over.
It's still unknown if the technology was valid.
But people believed.
Let this be a lesson for venture capitalists moving into the energy space.
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Doesn’t matter what you think or what messaging you try to project, the world is reliant on hydrocarbons and it will make up the majority of energy production for the next few decades.
Random thoughts ahead:
1) If you’re in oil and gas: climate change is real.
Denying it doesn’t change people’s mind about the O&G industry.
It’s pretty easy to understand that carbon in the atmosphere traps heat and warms the planet.
From the other side, it’s also easy to understand that climate models can be wrong as most models are.
Alright here’s some idea development around the world’s largest pizza party:
1) We should run it as a fundraiser and give all proceeds to the Barstool Fund. Maybe if we all tweet @stoolpresidente he can join us and lead us with the largest “one bite everyone knows the rules”
2) @DeadCaitBounce can give us ingredients for a cocktail of the night and walk us through making it.
Sounds like @Chilis might be down as well to hook up with some margarita kits?
3) @scottspizzatour should make some badass content with us for entertainment.
I’ve been creating content for 4-5 years and didn’t start getting traction until the last ~2 years.
It’s a a game of compounding, have to build it brick-by-brick.
Everyone looks to go viral for growth and that’s rarely ever the way.
Mr. Beast has been creating YouTube videos for 9 years and most of his audience has grown in the last couple of years.
Dave Portnoy has been running Barstool Sports for nearly 20 years.
It’s a long game of consistency.
We’ve been doing our podcast for 2 years, an episode every week. That’s a lot of time and effort to stay committed to something when you don’t know if it will lead to anything.
One of the people I’m most impressed by is Scott McClelland, president of H-E-B.
If you aren’t familiar with H-E-B, they are a local Texas grocery chain that does $31 billion in annual revenue making them a top 10 private company in the U.S.
There are two things that amaze me about Scott and H-E-B
1) Their logistics and supply chain during crisis response.
2) Their branding and customer loyalty.
Their logistics during Hurricane Harvey and the beginning of Covid-19 were nothing short of flawless.
Shelves at H-E-B were always stocked during both events.
They were gearing up for Covid months before it became an issue in the U.S.
We recently had one of the most impressive people and founders I've ever met on the podcast.
She grew up in poverty in Israel, served in a combat unit, earned 6 degrees, is fluent in 5 languages, invested in startups and is now an energy startup founder herself.
Check it out👇
Shoshi Kaganovsky was born in Russia where her family faced persecution for being Jewish.
Her father passed away before she was born and at 5 years old her mother made the decision to move their family back to Isreal.
Once in Isreal, her family fell into deep poverty.
Despite her mother having multiple PhD's, she wasn't able to find work due to the fact she couldn't speak Hebrew.
This forced Shoshi to start working at the age of 9 and start managing her family's finances.