I think a lot of NFT x Music folks only see the potential positives of a campaign and may not be considering a lot of the drawbacks it may form in the fan / artist dynamic...
This head5.io campaign is still sitting around halfway minted and the vibe on the @discord can be strange sometimes.
@discord Some users (fans?) are pondering if the mint was a failure because it didn't sellout immediately. I believe their definition of failure is connected to the perceived worth of their NFT.
@discord Because of this, these /holders/ feel the need to question the marketing and integration support the head5 team is providing to a) sellout the NFTs and b) potentially increase the value of their purchases.
@discord They really do come off like mini stock holders wondering what the fuck the board is up to. Aren't we all supposed to make money together?That is a very strange fan / artist / artist team dynamic.
@discord I have also seen a lot of holders realizing that the $700 purchase they made was out of their financial range and are trying to offload their purchases to uhh.. pay to live?
@discord So you've got this weird dynamic of a poorly? received NFT campaign, incessant value naggers, and likely fans who have overspent to participate.
@discord This is a lot of the @discord conversation, as users count down the minting process one NFT at a time.
@discord I truly believe the @head5 team will meet the promises they've made. Increasing the value of NFT ownership was not one of them.
@discord @head5 Sadly, I do think a lot of the folks participating in this world (at the moment) are doing so with a financial motivation. Again, the language around all this stuff needs to change so true fan experiences can be created.
@discord @head5 @Deadmau5 is dealing with this negativity and he has put many many resources behind this play. What happens when another major artist makes a similar promise but doesn't have the resources to back it?
@discord @head5 @deadmau5 Perhaps a simple recalibration of "why we are doing this" would need to precede a non-financially motivated artist x fan NFT campaign.
@discord @head5 @deadmau5 Alternately, if meeting the expectations of all of your "stock holders" isn't your cup of tea, I would not charge $700 for your NFT and instead offer it up much cheaper or for free.
@discord @head5 @deadmau5 Sorry, another weird thing... someone is minting hundreds of these @head5 NFTs and "sweeping the floor" as they call it.
@discord @head5 @deadmau5 Rather than the heads being spread out across interested fans, they are being gobbled up by someone who is crypto rich. Could be a super fan... but I think it greatly affects the community aspect of this already potentially small community of owners.
@discord @head5 @deadmau5 Meaning... I wish I had 5000 individual fans participating vs. 1000 owners of 5 NFTs.
@discord @head5 @deadmau5 Anyway, I think you change the behavior of an actual fan when you drop them in a @discord with financially driven users.
@discord @head5 @deadmau5 So, I guess, be very careful. Ask, how you can turn those "stock holders" into fans or your art rather than your actual fucking fans into "stock holders?"
@discord @head5 @deadmau5 Or this is all going to really suck.
@discord @head5 @deadmau5 This seems to be resonating thanks to nudges from other thinkers in this space I really respect, like @cheriehu42. If you'd like more of my perspective on web3 and music, check out my original @viamirror post on the matter. mirror.xyz/leemartin.eth/…
@discord @head5 @deadmau5 @cheriehu42 @viamirror And the process of minting my first NFT. Featuring @deadmau5 and @head5 mirror.xyz/leemartin.eth/…
@discord @head5 @deadmau5 @cheriehu42 @viamirror And (surprisingly) the NFT integrated web app I ended up building for the community. head5.camera *Dev blog coming soon.*
Dev blog will be published here: leemartin.dev
And here's the dev blog on how the NFT powered @deadmau5 @head5 Web AR camera came together leemartin.dev/building-an-nf…

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More from @leemartin

4 Dec
Here's my latest London travel scenarios. My lady and I are triple 💉 and are currently required to take three tests: 48hr Pre-departure, Day 2 arrival (isolate until negative,) and Fit to fly 24 hrs before return to US.
Scenario 1: We test negative on all tests, enjoy the UK, and return home (New Orleans) in time for Christmas.
Scenario 2: We test positive on our pre-departure flight and shift trip until after Christmas.
Read 6 tweets
8 Oct 20
Here's the case study for yesterday's @FutureIslands "As Long As You Are" global album premiere web app! This one is full of interesting solutions. #alayalisteningparty medium.com/@leemartin/how…
For one, I share how @maxmind, @mapbox, and @wikidata were used to not only locate where users were but also define a dynamic visitor threshold for each location. (Used in the unlocking of the album stream.)
I also share a bit of my @goserverless, @dynamodb, @dynamodb stream, and @pusher setup which was used to both store and share all the visitor and chat message data in real-time. Special props to @pusher for allowing us to dynamically spin up location specific channels on the fly.
Read 9 tweets
7 Oct 20
Alright, brand new web app for the lovely fellows @FutureIslands and their incredible new release "As Long As You Are." Invite people close to you to unlock a stream of the new record and listen together. aslongasyouare.com #alayalisteningparty
I knew from the beginning that I wanted to create a frictionless global album premiere so the only requirement of the app is to simply visit the link. Upon arrival, we use @maxmind to turn your ip address into a pair of coordinates.
Those coordinates are then used to query the @Mapbox Geocoding API so we know where in the world you are and in what region (state, province, prefecture.)
Read 14 tweets
15 Jun 20
I took a break last week and had some time to think about the music industry and in particular the issues which touring artists are currently facing. Thinking about possible "solutions" and things to do in the interim until concerts return. Here's a random thought...
Now is as good a time as any for artists to compile (and own) the gigography of concerts they have performed in the past and the setlists for those shows.
I've written about the data around live music as part of a @FooFighters project before. I believe that every concert performed is an amazing set of data to further engage fans and power other goals, including streaming. medium.com/@leemartin/rew…
Read 25 tweets

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