Thread by @_nitman

💜 Google Discover Growth Hacks 💜

SEO if great, but it's always clever to sneak in to other Google estates to proliferate your reach. Here are some practical tips to crush on Google Discover & increase the traffic to your website 🚀

#GoogleDiscover #SEO #GrowthHacks

It's a 🧵

1. E-A-T Optimized Content

👉 Sites that don't have expertise & credentials to write about YMYL topics are struggling to rank in Google Discover too; proving that G would restrict visibility of content that isn't compliant with E-A-T.

2. Robots Meta Tag

👉 It has been largely observed that web pages that are using

MAX-IMAGE-PREVIEW:LARGE, MAX-SNIPPET:-1, MAX-VIDEO-PREVIEW:-1

are getting more visibility of Discover and that is because Discover wants to display large images for context and aesthetics

3. Entity Optimization

👉 Entity Optimization in SEO is all the rage right now, it's been turning out that optimizing for topics instead of keywords is paying off well & that is also the case with Google Discover more so, because following topic is actually a feature on Discover

4. Publish Content on Popular Topics

👉 Discover has a list of popular topics, which they even display if your site caters to that niche then covering content over that can help greatly

👉 You can dig deeper into these topics to see what's working and gaining traction

5. Leverage Web Stories

👉 Web Stories are helping brands generate insane traffic and guess where Web Stories are displayed?

On Google Discover & that is another reason reason to generate Web Stories

@realarbabusmani is crushing it with Web Stories for his clients 📈

6. Create Catchy Title

👉 Catchy titles are found to generate higher CTR, in the above example they have accepted 702px title snippet with 78 characters

Anything else you've seen working on Google Discover? Please do share your secrets here 👇