Discover and read the best of Twitter Threads about #SEO

Most recents (24)

All the #SEO related PPTs presented at @smx in one stop: #SMX
鉃★笍Future-Proof Your Site For Google Core Algorithm Updates by @lilyraynyc [bit.ly/2T9aD5i]
鉃★笍Google BERT - What SEOs and Marketers Need to Know by @dawnieando [bit.ly/2T81NVl] (1/5)
鉃★笍How to Find & Fix ecomm. Keyword Cannibalization Issues by @BrockbankJames [bit.ly/2VfarUx]
鉃★笍In-House SEO Strategy by @saksters [bit.ly/37QXfIb]
鉃★笍Leveraging Structured Data for Maximum Effect by @abbynhamilton [bit.ly/2PjLUKe] (2/5)
鉃★笍Nick Fury's Guide to Optimizing Google My Business by @GregGifford [bit.ly/38YEnIU]
鉃★笍Nofollow, UGC, and Sponsored Attributes by @patrickstox [bit.ly/2VgKggg]
鉃★笍Scalable Ecommerce SEO for Category Pages by @jillkocher [bit.ly/2vcd8eW] (3/5)
Read 5 tweets
馃敟Mejor que estar 1潞 en #Google, es estarlo con una posici贸n solida y te voy a contar como identificarla.馃敟

馃挕驴Como podemos identificar si nuestra 1潞 posici贸n en #Google es solida o no? [Abro Hilo]
馃 - La posici贸n 1潞 en Google, es la que en general se lleva la mayor cantidad de clics y por la que los #SEO trabajamos.

En la imagen podemos ver como en promedio la 1潞 posici贸n obtiene el doble de CTR que la posici贸n siguiente (2潞).

(Sigue)
Todo #SEO sabe que en Google, pocas cosas son estables y los resultados (la mayor铆a) viven en constante movimiento.

En la imagen se muestra la fluctuaci贸n de un cliente nuestro en una keyword determinada, donde en 90 d铆as se paseo entre la 4潞 y 1潞 posici贸n de Google.

(Sigue)
Read 11 tweets
[Thread] New details from @googlewmc on Mobile-first indexing best practices ! They added :
- Focus on having "same content" on Mobile VS Desktop
- Same meta robots
- No interaction based lazyload
- Resources must be crawlable
- Same structured data on both versions
1/4
- URLs in Mobile structured data must point out to mobile ones ! [馃槄]
- Same meta tags [title, description]
- High Quality images
- Persistant images URLs
- Same alt text for mobile/Desktop images
- Use supported video formats
- Don't put the video in the bottom of the page
2/4
Additional best practices for separate URLs (m dot) :
- Mobile version shouldn't give an error
- No fragment URLs for Mobile
- No one for many mobile URL
- Verify both versions on Search Console
- Same robots.txt file
- Correct Canonical and Hreflang implementation
3/4
Read 5 tweets
Otra posible estrategia #SEO:

Una de las cosas que aprecias cuando hablas con gente que est谩 empezando en el mundo del SEO es la escasa formaci贸n que tienen en estrategia de negocio.

Sigue...猬囷笍
Y es llamativo porque SEO y negocio van de la mano y es complicado conseguir un 贸ptimo rendimiento econ贸mico sin esas "herramientas conceptuales".

Y esto es tan v谩lido para alguien que trabaja en una agencia como para alguien con negocio propio.

Sigue... 猬囷笍
En ambos casos es fundamental entender los objetivos, recursos y capacidad competitiva de nuestros clientes o de nosotros mismos como negocio.

Solo a partir de ah铆, podremos entender el contexto competitivo al que nos enfrentamos y establecer una estrategia 贸ptima.

Sigue... 猬囷笍
Read 27 tweets
Thread : pourquoi consid茅rer que #Google n'est qu'un agr茅gateur de contenu est faux et dangereux pour la d茅mocratie. #CiviTech
R茅cemment, nous nous sommes fait l'echos des victoires successives obtenues, modifiant en profondeur des algorithmes de recherche @GoogleFR, permettant ainsi au mot #lesbienne de ne plus 锚tre exclusivement associ茅 脿 la pornographie.
@GoogleFR Ces modifications effectives en ao没t 2019 pour le moteur de recherche textuel / en octobre 2019 pour le moteur de recherche vid茅o, sont une immense avanc茅e pour la repr茅sentation des #lesbiennes sur internet & constituent surtout une juste correction d'une erreur #algorithmique.
Read 19 tweets
I recently had to deal with some robots.txt behaviour that "didn't make sense" and made me feel confused, until I discovered some things I didn't know, so I will share them here in case they're useful for anybody #SEO
The robots.txt file was something similar to this:
- A disallow for /directory/
- Two lines allowing Googlebot to crawl any .css or .js file

But, when testing it with the robots.txt tester, it allowed Googlebot to crawl /directory/
After several minutes trying to understand, I tried deleting the second set of rules (the ones allowing Googlebot to crawl css/js files), and after that, the first rule worked as I expected:
Read 15 tweets
19 #SaaSMarketing Strategies That #Bootstrapped @ahrefs To $40m ARR 馃馃殌馃搱
@ahrefs Strategy 1 鈥 Product Quality Driving Word Of Mouth

From @timsoulo, CMO:

"The product that @botsbreeder (Ahrefs鈥 CEO & Founder had built) was promoting itself like no other product I ever worked with."

It's a simple one and it's not sexy, but it is the most important 馃
@ahrefs @timsoulo @botsbreeder Strategy 2 鈥 Rejecting Conventional SaaS Marketing Wisdom

馃憠 No Google Analytics
馃憠 No Facebook Pixel
馃憠 No Email Nurturing

Why?

They focus JUST on marketing activities that move the needle 馃搱
Read 22 tweets
Top 5 Digital Service Product Reviews from Lilach Bullock

- Forbes top 20 Women Social Media Influencers
- Number #1 Digital influencer named by Career Experts
- Winner of Oracle's Social Influencers of Europe

@lilachbullock

lilachbullock.com
1. Premium.chat - The Ultimate Chat Platform to Make money on Social Media, and your Website

lilachbullock.com/premium-chat-p鈥

#premiumchat #chat #makemoney #makemoneyonline
2. Monday.com - How to become more organized and scale your business

lilachbullock.com/monday-review/

#monday #organization
Read 8 tweets
Did you know 14,800 people in the USA google "how to rotate video" EVERY month?!

Now that a lot of people shooting videos the wrong way around.
Yet, only a few find VEED.IO and we want to change that.

The challenge is:

How do we let each and every one of those lovely people know that can do it with just two clicks with us?

Get to the top of Google!

#SEO #MarketingDigital #SearchEngineOptimization
1. We create videos and post them on youtube explaining how to roate your video with VEED.IO - Like this
Read 6 tweets
Paying For Law Firm SEO & Not Seeing Results? - *THREAD* - There are a million shades of SEO techniques, ranging from standard to spammy. Algorithm updates hold us captive, success is for sale, and the page rank is the status symbol dujour for lawyers online. (1) #SEO #legal
We think the true benefit of SEO is typically enjoyed by law firm marketers with a balanced understanding of time, long-term & short-term strategy, and the strongest command of their brand. What do we mean by that? Take a look at an 18 mo. snapshot for an SEO client; (2)
馃憜Taken as a whole, the picture is good. However, experiencing those dips & rises as the algorithms changed, and then deploying corrections or fixes, and then waiting to see if it all took hold, is not for the faint of heart. With every Google Update, every piece of...(3)
Read 14 tweets
Hoy ense帽are un poquito m谩s sobre esta webs:

Tanto lo gastado, lo generado, el trafico esperado, la estrategia de enlaces, donde se est谩n comprando y cuanto en textos. Antes de nada se trata de una pagina con informaci贸n scrapeada, spineada y contenidos originales. #seo
Referente a los gastos, se han comprado un total de 18 rese帽as, 4 peri贸dicos entorno los 70e cada uno, 6 blogs tem谩ticos de unos 150e cada uno, 8 blogs de nivel bajo de entre 10/30 euros. los enlaces fueron comprados en @Publisuites y @Unancorcom
Actualmente en este proyecto ya no se van a comprar mas enlaces. Se han buscado rese帽as que tuvieran un alto trafico, obl bajo. Y una estructura bien realizada.
Read 9 tweets
There was a mention @Google might looking into scientific consensus to rank sites. I think it would be a terrible signal, but why? Look at these two links

The American Heart Assoc
heart.org/en/healthy-liv鈥

And Healthline
healthline.com/nutrition/poly鈥

They contradict - kind of.
#SEO
Polyunsaturated fats are highly present in the American diet.
Was only recently they tied the PUFA Omega 6s to serious incidence of disease.

So while the AHA is not wrong - Omegas (3) ARE good the high incidence of Omega 6 in the American Diet is highly inflammatory & not.
But the AHA site does not mention this, they do not even break down the difference. Why? Because the Omega 6 research is fairly new and you DO Need it, but in very small quantities in a 1:1 ratio w Omega 3s.

The American Diet? Usually as high as 13:1 Omega 6s to 3s
Read 10 tweets
馃憖 Ojo a este post de @CyrusShepard en @Moz para entender mejor c贸mo valora Google los enlaces: moz.com/blog/20-illust鈥 #SEO

Le ped铆 si pod铆a traducir las im谩genes (al castellano de mi tierra...) y me dio su visto bueno, as铆 que, 隆ah铆 van! (hilo)
drive.google.com/drive/folders/鈥
1. PageRank: Los Enlaces Desde P谩ginas M谩s Populares Emiten Votos M谩s Fuertes
2. Los Enlaces "Dentro" del Contenido Principal y 脷nico Pasan M谩s Valor que Los Patrones de Enlaces Repetidos en Cada P谩gina (boilerplate)
Read 22 tweets
1/ Today I鈥檓 nervously hitting the publish button on a big project. For the past month I鈥檝e been obsessively analyzing over 150,000 small business websites to find out what makes them tick. That鈥檚 roughly 1% of all small businesses in the US.
freshchalk.com/blog/150k-smal鈥
2/ I call it the 150k Small Business Website Teardown 2019. A lot of folks helped out with this gigantic project. Special thanks to @danaditomaso, @darrenshaw_, @davidmihm, @JoyanneHawkins, @lauratroyani, @randfish and @RobOusbey for putting up with my questions.
3/ To complement the crawl I ran hundreds of Google searches to see how these websites stack up in the rankings. I fetched #PageSpeed scores to see which sites were speedy and which were slow. Ultimately I collected over 300 data points for each website.
Read 13 tweets
The SEO community is pretty thrilled with the FAQ schema.

I wonder if the #ia #ux #contentstrategy (anti-FAQ) vs #seo (pro-FAQ) debate is really a zero sum game.

Can both approaches coexist?

semrush.com/blog/how-to-ad鈥
FAQs seem like a dimension of topic-based content. So, there's the content & then the question forms about the content. Who does a good job of coexisting well-organized topical content alongside Q&A variation? Without major UX probs?

Seems like the AWS docs team does this well.
"There鈥檚 No Right Answer for Users vs. Google bot"

... is another exploration of this same UX vs SEO question via @erinbschroeder
with @carriehd in a nicely framed article I just ran across -

slickplan.com/blog/website-a鈥
Read 3 tweets
The response from @LyricFind (lyricfind.com/index.php?id=3鈥) to the accusation of copying lyrics from Genius is odd in a lot of ways. #seo #lyricsgate
First, lyrics from Genius did wind up in a LyricsBox. That's been proven with the watermark that they used. So whether LyricFind and Google say this isn't the case is immaterial. It's a fact.
This paragraph is interesting because it makes it clear that lyrics are not a commodity. Many corrections are necessary to get the the lyrics right. So one site's lyrics might differ from another. There's added value in getting them right.
Read 12 tweets
Up at 5am to start my Blogging for Business course with @timsoulo and @ahrefs! Will be tweeting my takeaways from this course! Excited to start!

#GetAfterIt #Blogging #SEO
#1: Primary Goal for #BloggingforBusiness should be acquiring customers and growing business. Traffic is a vanity metric. No point going viral if no one buys anything. #AGREE!!
#2: Why blogs fail: If you rely solely on "spikes of hope", your blog will become a "flatline of nope" <- LOVE THIS @randfish!

Aim for the compound effect of #contentmarketing and build passive, consistent, targeted traffic that does not fade

#SEO #bloggingforbusiness @ahrefs
Read 28 tweets
Finding it hard to have a complete 3 square meal per day, here are some of the skills you can learn in 60days or less and start earning with it(if dedicated)....

#Thread
You can get started via
though note the best way to get better at writing is to always write either free or paid...
Writing: Writing is one of the most in-demand skills for job seekers and will increase your value immensely for almost any position. Writing skills are required for both external and internal communications, including reports, presentations, blogs, web content, white papers etc..
Read 11 tweets
Until now, the only SEO space where AMP was kind of "mandatory" was on news: if you want to appear on the "Top stories" box, you kind of need to have your articles to use AMP. You can appear there withouth AMP, but you don't get the same visual benefits #AMP #SEO .
Now Google is bringing "Stories" (like Instagram Stories, Snapchat Stories, etc.) to search results. They just announced it at #ampconf (see ) #AMP #SEO
This means that for certain kind of queries (by now: travel, and later also gaming, movies, tv and fashion) the first result will get another "special box" called "Visual Stories" where you can only appear using not only AMP, but AMP stories #AMP #SEO
Read 14 tweets
A few days behind this #SEO study written by @timsoulo: it's fairly short, so let's dive in!

ahrefs.com/blog/links-wit鈥

1/8
Good usage of highlighting the potential pitfalls of their data and noting why its important. Honestly appreciate studies that start off this way.

2/8
We see the common use of Spearman Correlation which is disappointing given the topic of analyzing very similar metrics, but what I like is that the correlation talk is relative to the other factors. It's not about what has a H/M/L correlation, but which is higher among them.

3/8
Read 8 tweets
Nouveau thread #Search du vendredi apr猫m :

Les facteurs visuels qui encouragent le CTR sur les r茅sultats de la SERP de Google. #SEO #Visibilit茅 #Acquisition

Avec des chiffres dedans ! 猬団瑖猬 1/10
Quel SEO n鈥檃 jamais eu de discussion du type 鈥渟i tu augmentes la meta description de 30 caract猫res, tu peux augmenter ton CTR de 10% !!鈥 ou autres joyeuset茅s ?

Ca peut faire sourir. Reste qu鈥檃u fond, la question est : quels crit猫res visuels dans les SERPs impactent le CTR ? 2/10
Une multitude de tests ind茅pendants ont 茅t茅 effectu茅s depuis des ann茅es, avec des m茅thodes allant du tr猫s hasardeux au solide ! :D
Je laisserai chacun se forger son opinion.

Mais j鈥檃imerais mettre en avant aujourd'hui deux chiffres qui viennent directement de Google :

3/10
Read 10 tweets
1/ 馃毃*DOMAIN NAMES 4 SALE*馃毃
~ Domain NAMES ONLY ~
I Can Transfer The Domains For Free To Your GoDaddy_com Account, will Transfer Immediately after Your Payment Clears!
Pay with * #Cryptocurrency (*PREFERRED* $BTC $LTC $ETH) Will Accept #PayPal , F.B. Pay or Bank Transfer..
2/ Open To Offers On Individual domains or Buy All Domains for a Discounted Price.

Don't be Shy and Send Me Offers ! I'm Fair and Worst I can say is no or give you a counter offer!

LET'S MAKE A DEAL TODAY!...
3/ Also Willing to Collaborate on Any of the domains as a partner / develop into a working site ( if it makes sense to me, both project or deal wise). If Partnering then I Will Ask an Upfront Investment on Your part to show Your Commitment...
Read 8 tweets
Hi friends, happy new year 馃コ馃檶馃 my New Year's resolution is to tweet about a person from an underrepresented group in science & technology every day, celebrating their contributions 馃グ if you know people that should be on my list, please let me know 鉂わ笍
First up is @anialdam 馃 Madlaina is an amazing game designer, software engineer and community organizer. I have the pleasure to work with her as @wtm_ch leads. I know few people that are as passionate about the community as she is. She is a true leader and a great friend 鈽猴笍鉂わ笍
Today, it's time to celebrate @salad_milk_soup 馃檶 she is an awesome software engineer, a great speaker and a true unicorn 馃 I feel so lucky to have her as a friend and mentor. I love her no-bs attitude and at the same time her kind heart 鉂わ笍
Read 44 tweets
#Thread!

THE JOURNEY OF #AfricaTweetChat

1. ATC, @AfricaTweetChat, was launched on 1st February 2018 by @janetmachuka_ & the co-founder, @barryonyango as a platform to bring African individual brands and start-ups to one #digitalmarketing learning space.
2. The second chat was led by @Ugaman01 on 8th February on "How can #Startups leverage on #socialmedia to cost effective #marketing." The chat was successful drawing in a new audience from Uganda. #AfricaTweetChat
3. Name: @Komana_MN from Zambia. She is a charming heart and as pretty as she is, she is a Digital Marketing specialist and founder of @IdeaBizDM. She handled the topic: "Why Building a #brand needs #Content."

#AfricaCareerChat
Read 41 tweets

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