Thread by @TaylorLagace

1/ How to Set Up & Run TikTok Spark Ads via Influencers

Step-By-Step Guide To Follow

(THREAD)

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2/ Step 1: The Influencer/Creator Must Enable Ad Authorization:

Enabling Ad authorization will allow your to feature the Influencer's video in TikTok advertisements on behalf of your brand!

Here's how to enable ad authorization:

3/ Influencers will take the steps laid out below in order to grant ad authorization:

✅ Tap on "Me" and tap the three dots at the top-right corner

✅ From the "Settings and Privacy" page, click "Privacy"

✅ Turn on the “Ad authorization” toggle

4/ Step 2: The Influencer Must Authorize the Video for Promotional Use:

👉 Open the TikTok video that you want to use

👉 Tap the three dots

👉 Tap "Add settings"

5/ Step 2 (Continued):

👉 The Influencer needs to agree to the “Advertising Terms of Service” to authorize the video for ads

6/ Step 3: The Influencer Will Generate a Video Code:

✅ Once you open the video, click the three dots, then tap the "Ad settings"

✅ From the video's "Ad settings," tap "Generate Code," then select the number of days advertisers will use the video.

7/ Step 3 (Continued):

✅ Creators can choose from seven, thirty, or sixty days.

✅ Tap the “Copy Code” and share the code with the brand.

8/ Step 4: The Brand Owner Will Enter the Video Code in Tiktok Ads Manager

👉 Go to the “Creative” tab

👉 Open the "Spark Ads" list, click the "Apply for Authorization" button

👉 Paste the video code in the "Search Bar" then click "Search"

👉 Review post & click "Confirm"

9/ Worth noting...

If you collaborated with influencers through TikTok Creator Marketplace, you won't need to manually generate and apply the video code

10/ Instead, you can directly synchronize the video from the TikTok Creator Marketplace to TikTok Ads Manager

11/ You'll just need to check a box on the collaboration workflow before posting and synchronizing the videos.

12/ Let's get back on track here though...

After adding video codes successfully, you can now start creating your Spark Ads!

13/ Step 5: Create and Publish Spark Ads

✅ Create a campaign, then set up an Ad group

✅ Select the Spark Ads format at the "Ad level"

✅ Under "Upload creatives," click the "Select Posts

14/ Step 5 (Continued):

✅ Choose the authorized post or video you want to use

✅ Finish creating your ad

✅ Click Submit

15/ You've now launched your very own TikTok Spark Ads Campaign 🚀🚀🚀🚀

16/ Hope this was helpful in getting everything set up...

If you're still not sold on Spark Ads stay tuned for my next thread!

17/ If you want other tips like this within your inbox, Kendrick from Kynship writes these weekly emails, and they’re great.

You’ll love them. Sign up here.

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