How did 1,000+ internet strangers come together to work on web3 education?
I want to share 5 community building lessons that I learned from this journey...
I want to share 5 community building lessons that I learned from this journey...
1/ Lesson 1:
Have a clear mission
Our mission is simple:
Help 1 million people transition to web3.
From the tweet below, I knew that people needed great education to understand this space:
Have a clear mission
Our mission is simple:
Help 1 million people transition to web3.
From the tweet below, I knew that people needed great education to understand this space:
https://twitter.com/petergyang/status/1449777456320114693?s=20
2/ Lesson 2:
It's a lonely road early
I created a new community and grew it to 1,500 members in a week.
Yet, 95% of the people who joined were lurkers. It felt like talking to an empty room.
In hindsight, I should have grown the community slower with proper onboarding.
It's a lonely road early
I created a new community and grew it to 1,500 members in a week.
Yet, 95% of the people who joined were lurkers. It felt like talking to an empty room.
In hindsight, I should have grown the community slower with proper onboarding.
3/ Lesson 3:
Make onboarding a priority
Onboarding is VERY important - nobody likes joining a Discord server with 20+ random channels.
Here are some baby steps that we took to improve onboarding (learning from @patel0phone)...
Make onboarding a priority
Onboarding is VERY important - nobody likes joining a Discord server with 20+ random channels.
Here are some baby steps that we took to improve onboarding (learning from @patel0phone)...
4/ Community onboarding tips:
1. Show only a few channels to newbies (e.g., start-here, intros, how-to-help)
2. In how-to-help, explain how a new member can help if they have:
0-5 hours/week
5-9 hours
10+ hours
3. Focus on activating the few people who care, which leads to..
1. Show only a few channels to newbies (e.g., start-here, intros, how-to-help)
2. In how-to-help, explain how a new member can help if they have:
0-5 hours/week
5-9 hours
10+ hours
3. Focus on activating the few people who care, which leads to..
5/ Lesson 4:
Find core contributors
Don't focus on how many members your community has.
Focus on activating core contributors who care and can get shit done:
Find core contributors
Don't focus on how many members your community has.
Focus on activating core contributors who care and can get shit done:
https://twitter.com/petergyang/status/1466598423717548036?s=20
6/ For example, I somehow got to work with five amazing designers:
@wendalewis
@mattjss
@haegeez
@rach3llee
@donnyguy
+ 1 dev (@louiesakoda) who built our entire website.
They even made community emojis...
@wendalewis
@mattjss
@haegeez
@rach3llee
@donnyguy
+ 1 dev (@louiesakoda) who built our entire website.
They even made community emojis...
7/ If you find people who are competent AND care about the mission, do everything that you can to help them:
1. Use a gratitude channel
2. Amplify their tweets
3. Make them co-owners
Whether you're building a company or a DAO - talent matters.
1. Use a gratitude channel
2. Amplify their tweets
3. Make them co-owners
Whether you're building a company or a DAO - talent matters.
8/ Lesson 5:
Kindle small fires
A token won't magically help 1K+ people work together.
Instead, a community should have many small, empowered teams.
If you see a small team forming organically, stoke the fire:
Kindle small fires
A token won't magically help 1K+ people work together.
Instead, a community should have many small, empowered teams.
If you see a small team forming organically, stoke the fire:
https://twitter.com/petergyang/status/1462823965315854338?s=20
9/ To recap, here are 5 lessons from building a community:
1. Have a mission
2. It's a lonely road early
3. Make onboarding a priority
4. Find core contributors
5. Kindle small fires
1. Have a mission
2. It's a lonely road early
3. Make onboarding a priority
4. Find core contributors
5. Kindle small fires
10/ Our community-built web3 education portal is launching this week.
Follow me at @petergyang to know when it's live.
Follow me at @petergyang to know when it's live.
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