A Mega Thread on one of the country's fastest-growing personal care brands: Mama Earth
@mamaearthindia
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@mamaearthindia
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1) Ghazal Alagh and Varun Alagh, the founders of Mamaearth, came up with the idea while they were preparing for the birth of their first child.
2) Like any other parent, they wanted to ensure that they only purchased healthy, chemical-free things for their children.
2) Like any other parent, they wanted to ensure that they only purchased healthy, chemical-free things for their children.
3) They gave up all of life's adventures and decided to devote their entire lives to be wonderful parents.
4) Mamaearth began as a baby care product company and has become one of the country's most trusted personal care product companies.
4) Mamaearth began as a baby care product company and has become one of the country's most trusted personal care product companies.
5) They began with just six products and have now expanded to include more than 80 skin and men's and women's hair care products. They also make goods exclusively for pregnant women.
6) Mama Earth products are accessible in over 500 cities across India.
6) Mama Earth products are accessible in over 500 cities across India.
7) They currently have 1.5 million committed consumers.
8) The emphasis on health distinguishes Mamaearth from the other companies in the industry.
9) The first MadeSafe certified personal care line in Asia offers only healthy products.
8) The emphasis on health distinguishes Mamaearth from the other companies in the industry.
9) The first MadeSafe certified personal care line in Asia offers only healthy products.
10) They only contain natural ingredients that have been thoroughly studied for safety and adverse effects.
11) Ghazal and Varun educated themselves on every aspect of baby care. The couple began searching for safe baby care products online but were surprised by the results.
11) Ghazal and Varun educated themselves on every aspect of baby care. The couple began searching for safe baby care products online but were surprised by the results.
12) They all included one or more harmful substances that could endanger the baby's life.
13) Ghazal and Varun knew they needed to get the best items for their baby as soon as they were born.
13) Ghazal and Varun knew they needed to get the best items for their baby as soon as they were born.
14) They began ordering from the US when they couldn't locate any healthy baby care products on the market.
15) Even though it was costly and complex, they couldn't give up on their child's health.
16) They felt the same way about their friends and family members' newborns.
15) Even though it was costly and complex, they couldn't give up on their child's health.
16) They felt the same way about their friends and family members' newborns.
17)Following extensive research into newborn care, the couple decided to establish an R&D department and begin working on product certification.
18) Finally, Mamaearth was launched in 2016 under the parent business Honasa Consumer Pvt Ltd.
18) Finally, Mamaearth was launched in 2016 under the parent business Honasa Consumer Pvt Ltd.
19) They began their business in Gurugram, Haryana, and shipped their products.
20) Later, they made their products accessible on online buying platforms like Amazon, Flipkart, Nykaa, etc.
20) Later, they made their products accessible on online buying platforms like Amazon, Flipkart, Nykaa, etc.
21) Mama Earth's products are currently available in over 2000 outlets scattered over 40 locations in India.
22)Mama Earth provides goods that care for a baby's entire body, from head to toe.
22)Mama Earth provides goods that care for a baby's entire body, from head to toe.
23) Mamaearth strives to make personal care a pleasurable experience for all by using substances that match worldwide standards.
24) This simple goal is what has brought them so much success in just four years.
24) This simple goal is what has brought them so much success in just four years.
25) Mama Earth's group is constantly learning about people's problems and discovering answers to them.
26) For example, they have invented one-of-a-kind items such as bye-bye dark circles under eye cream, onion hair oil, and others that perform wonderfully for everyone.
26) For example, they have invented one-of-a-kind items such as bye-bye dark circles under eye cream, onion hair oil, and others that perform wonderfully for everyone.
27) These are manufactured with plant-based ingredients that are safe for the body.
28) They are constantly committed to assisting all mothers in providing the most excellent care for their babies.
28) They are constantly committed to assisting all mothers in providing the most excellent care for their babies.
29) Mama Earth also started a campaign called 'Let's Recycle,' which raises awareness about environmental issues by allowing consumers to join the cause.
30) Shilpa Shetty has invested in Mamaearth after being quite satisfied with their products.
30) Shilpa Shetty has invested in Mamaearth after being quite satisfied with their products.
31) Mamaearth received a seed round of funding in December 2016, headed by Fireside Ventures. Later, in 2017, they raised one million dollars.
32) The company has grown tremendously during the last few years. Only a handful of organizations in India have surpassed the 100-crore barrier in less than four years.
33) Mamaearth intends to increase its client base from one million to 10 million by 2025.
33) Mamaearth intends to increase its client base from one million to 10 million by 2025.
34) They strive to stay loyal to their commitment to Mother Earth by using as little plastic as feasible and recycles as much as possible.
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