It would have been so easy to write off 2020 & 2021 with everything thatโs been going on in the world.
But itโs so amazing to see the many financial strides & wins people have been getting ๐๐พ๐๐พ
2022, here we come!
๐ช๐พ๐๐
>>2
Here are some of the most resilient achievements of the year; among many others from our "Abojani Hidden Gem" community members.
Case 1: Joan (below) hit her December 2021 goals last month ๐
>>3
Case 2: Sam had only 350K in his @CICGroupPLC MMF account in February 2021. Sheer determination, living on less & finding extra income did it all. Our 12th member to claim the #1MillionChallenge ๐
>>4
If you thought all our members are not "kawaida" people, you are wrong! Here's James who joined our monthly masterclass last year & didn't take immediate action on his wealth goals.
He started & his eyes are set on the prize, Ksh 100K by mid next year!
>>5
What are you waiting for?
Claim your wealth goal in 2022. Subscribe to our "Hidden Gem" community & begin with what you have.
>>6
To be a member, it all starts at our flagship entry level program, the Abojani Personal Finance & Investments Masterclass. Join our #January class. We have a Ksh 1000/- discount valid up to 29/12/21. Pay Ksh 3500 to: Lipa na MPESA
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CORPORATE BONDS 1O1๐งต๐งต
A case study of Safaricom Medium Term Note.
Kenyaโs investment landscape is changing quietly but powerfully.
For years, retail investors have leaned heavily toward money markets and infrastructure bonds since they are safe, familiar, even predictable.
But something interesting is happening, corporate bonds are slowly returning to the conversation, and Safaricom just became the newest signal that this market deserves another look.....
What is a corporate Bond??
The textbook definition of a corporate bond says it is a fixed income instrument issued by a company in order to raise capital.
In simple terms, it is simply a loan from the public to a company.
โ๏ธ You lend your money
โ๏ธ The company pays you interest (a coupon)
โ๏ธ You get your principal back at maturity
โ๏ธ The bond is tradable on the NSE
Government bonds operate the same way. The only difference here is, youโre lending to a company, not the State.
Why do companies issue Corporate Bonds?
Businesses often get to a point where they need extra funding to undertake some of their biggest growth projects. At that point they have 3 options they can consider:
1โฃBorrow from banks (Fast but expensive, interest rates are unpredictable, large amounts could strain bank balance sheets.)
2โฃ Issue new shares (Dilutes existing shareholders and may not ideal for a big profitable company)
3โฃRaise debt through a corporate bond (Could be cheaper than bank borrowing, predictable interest payments, no loss of ownership and allows you to match long-term projects with long-term funding)
When choosing assets for retirement, it's crucial to consider several factors to ensure that your investment strategy aligns with your financial goals and needs.
Here are four key factors to keep in mind:๐
1โฃRisk Tolerance:
Assessing your risk tolerance is essential to determine how comfortable you are with the possibility of losing money on your investments.
Generally, younger investors may have a higher risk tolerance as they have more time to recover from market downturns, while those nearing retirement may prefer more conservative investments to protect their savings.
2โฃTime Horizon:
Your time horizon refers to how long you expect to be in retirement. The longer your time horizon, the more flexibility you have to invest in assets with higher growth potential, such as stocks.
Conversely, if you're approaching retirement, you may opt for more stable investments with less volatility to preserve your capital.
By the time you hit your forties, the noise settles. You are no longer competing, rushing, or trying to impress. Your financial choices slow down, not because you lack ambition, but because you understand that life is a long-term game.
These are the years you begin to pivot from consuming to preserving...
Your children might be teenagers.
Your parents might need more care. Your career might be at its peak or starting to bend into something softer... consultancy, leadership, mentorship. Planning now means balancing three generations without losing yourself in the process.
This is the stage where estate planning matters. Knowing where your money goes if youโre not here tomorrow. Understanding your investment mix. Reducing debt. Strengthening passive income. Protecting your health. Recognizing that wealth is not just numbers; itโs peace, continuity, and legacy.
Each decade in your life presents unique opportunities and challengesโฆ.๐งต๐งต
โ Your 20s = Time to Lay the Foundation
Time to invest in education, gain valuable skills and experience, and explore different career paths. Focus on building a solid resume, networking, and finding mentors who can guide you along the way. Establishing good financial habits such as budgeting, saving, and investing early on will set you up for long-term success...
โ Your 30s = Time to Grow and Expand
As you enter your 30s, it's time to grow and expand upon the foundation you've built in your 20s. This may involve advancing in your career, pursuing higher education or professional certifications, and taking on more responsibilities.
It's also a time to focus on growing your income, building wealth through investments, and possibly starting a family. Balancing career aspirations with personal and financial goals becomes increasingly important during this decade.
โ Your 40s = Time to Consolidate and Plan
In your 40s, you're likely at the peak of your career and earning potential. This is the time to consolidate your achievements, reassess your long-term goals, and make any necessary adjustments to your career and financial plans.
It's also a critical juncture to focus on financial stability, including paying down debt, maximizing retirement savings, and ensuring adequate insurance coverage. Planning for the future becomes paramount, whether it's saving for your children's education or preparing for retirement.
A couple in their 50s wants to send their son abroad to study Business Management at the University of Toronto.
The first-year tuition alone is $61,720 (KES 7.96M)
Theyโve worked hard all their lives and have what most people would consider wealth, but all of it is tied up in real estate.
When itโs time to pay, they only have two difficult options:
1) They could sell their entire property, but...
Selling takes time
There are transaction costs
Capital gains tax eats into the proceeds
And worst of all, because theyโre under pressure, they may end up selling at a throw-away price.
2) They can borrow using the property as collateral.
It solves the cash problem quickly but...
Interest payments begin immediately
Their debt burden rises in their 50s
They are exposed to market-rate fluctuations
It introduces financial stress at an age where stability matters most
@Davinedavid1 @mmnjug @cheruiyotkb This situation teaches a powerful truth:
Being asset-rich but cash-poor is a real risk. Having your wealth locked in illiquid assets creates problems when life presents time-sensitive opportunities or emergencies.
1โฃAbsa Bank Kenya was the first banking stock to be listed on the Nairobi Stock Exchange in 1986 through a successful Initial Public Offering (IPO) and has a market cap of Ksh 135 Bn as of 17th Nov 2025
2โฃThe bank is a subsidiary of South Africa-based Absa Group Limited and has grown to become one of the largest financial services institutions in Kenya....
#YourStoryMatters #EconomicEmpowermentKE #OwnershipEconomyKE
3โฃThe bank has an extensive operational network with over 87 branches and over 250 ATMs countrywide, supported by internet and mobile banking channels for customer convenience
4โฃ9 out of 10 Kenyans, recognize the brand and want to do business with the bank.
Absa has established itself as a trusted brand in the financial services sector by leveraging its strong value proposition strategy.