They suck at it.
It's weird... I know. But it's the truth.
So remember my promise?
You need two skills and one book to do this:
The skills:
1. Copywriting. 2. Cold outreach.
The book:
$100M by Alex Hormozi.
That's all you need.
And if you already have those?
You can literally send 50 cold emails today and land a $10,000 client.
But beware of one thing when you get on the call with them:
Your knowledge far exceeds their VP marketing guy or girl.
So you pose yourself as a threat.
And if the VP says you're full of crap?
The CEO will probably go with them.
So here's what you do:
Lower your ego.
Boost the VP's ego.
How?
Keep telling him that you're just a little a small part of a big machine which he controls.
"I only help with acquisition".
"I don't understand team management and task management and the big picture and investors etc".
"I'm only here to give you a boost with your acquisition".
The moment you've disarmed the VP?
It's smooth sailing.
They can't say no.
You're literally Christmas that came early.
A gift from heaven.
I hope this makes sense.
And even more than that? I hope at least 1% of the people reading this will implement.
Now...
One last thought:
If you do this and you get resistance?
You might...
You need to show them a case-study.
One.
If you don't have one or can't create one?
FIND ONE.
Find a B2B SaaS that has a non-B2By landing or sales page.
Find one that has a page like you wanna build.
And trust me.
There are some in the market :)
I know because I'm currently working with some.
Obviously signed killer NDAs with them so I can't share...
But you can find some.
Try first without.
If you hit a brick wall?
Find some.
Lets recap:
• Learn copywriting + conversions + offer creation
• Find startups who have raised money and are currently running
• Offer a risk-free way to hire you with "if I don't do X - don't pay me"
• Disarm the VP marketing guy
• Provide result
• Keep them on retainer
Remember what I asked you in the beginning?
Please retweet this thread.
It’s going down in exactly 24 hours.