Thread by @OdiaKagan

I can feel something inside me say
I really don't think (your legitimate interest) is strong enough now
- says @Datatilsynet to Shinigami Eyes browser extension. (Thread while you hum the Cher song in your head) 1/6

#dataprivacy #dataprotection #legitimateinterest

The data subjects’ interests, rights and freedoms precedes Shinigami Eyes’ interest in providing their marking-application 2/6

The individuals had no knowledge of the processing and no way to expect that their messages or behavior on certain social media pages will be processed on the extension or communicated to all who download it 3/6

Being marked by the extension may entail negative consequences for the individual; an effect which is particularly intensive in light of the individualized nature of the marking and the fact that there is no information to understand how the marking was received. 4/6

The creation of such applications may cause a chilling effect on the ability and willingness of individuals to participate in online discourse, through fear of receiving a marking and subsequently suffering negative consequences because of this 5/6

The main element of Shinigami Eyes is that the application removes the need for the individual to make their own assessment. While useful in certain situations, such a collective decision-making and categorization could strengthen the echo chambers found online.