Nathan Barry Profile picture
Dec 21, 2021 7 tweets 3 min read Read on X
My top 5 most underrated @ConvertKit features:

💻🖌️🎨
#1 — Thank you pages

After someone subscribes to your landing page you can use a thank you page to show them any custom content.

Follow on social, check your email to confirm, etc

My favorite use is an up-sell with ConvertKit Commerce to turn it into a full funnel. Example:
#2 — Split paths

In most automation tools if you want to branch an automation based on more than a couple conditions you need to nest if statements. It's messy.

In ConvertKit you can use split paths to do it in a super clean way.
#3 — Changing a link after an email is sent

Ever made a mistake with a link that you only caught AFTER hitting send? In every other email tool you'd have to send a correction.

In ConvertKit you can just hit edit and change the link.

It's magic.
#4 — Snippets

With snippets you can define custom blocks of content or liquid code that you can call from anywhere in your broadcasts, sequences, or email templates.

Use it for: calls to action to change everywhere at once, testimonials, upsells, and more.
#5 — Embed rich content

ConvertKit supports playing video natively in an email. Try it. The engagement from subscribers is so much higher.

You can also embed songs and podcasts from Spotify, tweets, galleries, and so much more rich media.
Have you used all of these?

What would you put on your own underrated or favorite features list?

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More from @nathanbarry

Jun 6
Big news: We’re rebranding!

ConvertKit is becoming Kit.

Read on for why it’s more than just a name change…
The creator economy has evolved a lot since ConvertKit began 11 years ago. And we’ve evolved with it.

Our platform has grown far beyond helping creators convert audience members into customers.

We now help you connect, grow, automate, launch, create, earn and so much more.
As Kit, our product philosophy is all about scalability and giving you actionable insights to grow your business.

Each creator business is unique, so the features in your Kit can be tailored just for you.

Besides making improvements to the features you love, we’re doing more…
Read 14 tweets
Apr 18
In the last 7 years, we’ve paid $6.9 million in profit sharing to the ConvertKit team.

While most companies hope to return money to shareholders in a moonshot acquisition, we’ve created a unique model to help our team think like owners.

Here’s how our compensation model works:
Our mission is to help creators earn a living. That’s why ConvertKit exists.

My personal mission extends beyond that—I want everyone in my life to have the opportunity to become financially independent.

That means everyone at ConvertKit should have a path to financial freedom.
VC-backed startups tend to go all in on equity and an exit as the path to financial freedom.

Bootstrapped companies (e.g. MailChimp, Basecamp) don’t give out equity and instead focus on paying high salaries.

Neither model is ideal for team members.
Read 20 tweets
Oct 11, 2023
In 2021, Spotify reached out to buy @ConvertKit for hundreds of millions.

I said no.

Instead we came up with an innovative way to get liquidity for our team:
ConvertKit is an email marketing platform for creators.

I started it in 2013 with a goal to solve my frustrations with other email tools.

When it grew, I figured I’d sell it after a year or two.

Then I fell in love with our product, team, & customers.

I never wanted to sell.
Founders like DHH and Jason from Basecamp said that equity in a private company doesn’t have value if you aren’t going to sell.

I’d learned so much from them and that logic made sense, so once I decided not to sell I didn’t issue equity to the team.
Read 18 tweets
Jul 21, 2023
Becoming a creator will change your life.

Here are 13 tips to make the switch from a consumer to a creator:
Set a Daily “Make Something” Goal

Grab a sticky note and write “make something today--stick it to your computer monitor.

Your goal is simply to make something--anything--every single day.

Set the bar low and make it achievable.

Creation will start to become a habit.
Document What You Make

Start documenting your daily creation.

Post it online with a few sentences about what it means to you.

Was it an idea floating around in your head for months? A mini essay you've been meaning to write? Code that you finally figured out?

Document it.
Read 15 tweets
Jun 23, 2023
I made $37,000 in the first month of selling my ebook.

But I almost made a $10,000+ mistake.

Here’s a lesson on pricing that’ll make you thousands:
In 2012, I launched my first product, The App Design Handbook.

But in a hurry to get the product out the door, I almost made a costly mistake…

It’s a mistake I see entrepreneurs make every single day.
It’s not charging too little for your product.

(Although this is a common mistake as well)

It’s only having one price for your product!
Read 17 tweets
Jun 9, 2023
I’m excited to announce we just acquired @SparkLoopHQ which is going to allow creators to make a living in a totally new way.

Here’s why this acquisition is a game changer for the creator economy: Image
SparkLoop’s Partner Network is the #1 newsletter growth platform.

After building a deep integration, we got so excited about the potential, we decided to bring them into the ConvertKit family to build the largest advertising network for creators.

Here’s why this is so exciting: Image
Traditionally, creators spend money on advertising to grow faster.

But this is inefficient and expensive. You try to get people to click an ad to go to a landing page. Only a few subscribe, and only some subscribers become engaged.

There are two big problems with this: Image
Read 10 tweets

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