One of the most reassuring things I’ve seen about humanity of late is an internal Amazon study that says they’re struggling to get people to use their Alexas. Not that people aren’t using them. A truly insane number of American households have at least one Alexa.
2/ But most people simply don’t want to use them for all the things Amazon wants people to use them for. For it to be a growing business it needs to keep getting more enmeshed in your daily activities. But Amazon has internal studies showing that the overwhelming …
3/ number of Alexa users never use it for any service they didn’t use in like the first three hours after they installed it. We have alexas in our home and like it’s freakin amazing for turning the lights on and off. Occasionally I’ll set a timer. maybe once a week I’ll …
4/ ask about the weather and when I’m woodworking ill have it play @BritishPodcast out loud while I’m working. But aside from that none of the kabillion other things alexas can do seem remotely useful. And apparently I’m not alone. So basically it’s disrupted the …
5/ clapper, clapper on clapper off industry. I should have realized this was an issue because have you noticed that recently when you say Alexa turn off the lights she’ll say ‘Did you know I can also recommend a good pair of socks?’ Or ‘Did you know I can also …
6/ remind you to listen to some music?’ Like what? One of the things they’ve really worked to do is to get you to make Amazon orders using alexa. But given how often it misunderstands a command how could that possibly make sense? Anyway I applaud all of you for not …
7/ getting sucked into all these useless data sponge services. You’ve restored my ebbing confidence in the good sense of the average American. Alexa is the killer app of household light management. Let’s not overdue it.
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