Your startup needs a brand story.
But where do you even start?
Quick thread that might help... 🧵
But where do you even start?
Quick thread that might help... 🧵
Tell a story from the perspective of your users or your customers. Tell their stories.
Tell stories in an authentic tone that aligns with the way your customers speak and evokes emotion.
The audience you communicate with is more important than what you communicate.
Use visuals. A picture truly does tell 1000 words.
Understand that as a founder, it is your job to create the brand story but is also everyone's business.
Stories are how we make sense of the world and how startups can elevate above others in the crowded market we're in today.
Compete on brand, race to the top.
Compete on price, race to the bottom.
Compete on price, race to the bottom.
Frame your startup's story against the old way.
Don't chase the perfect story, just be authentic.
To build a great brand, tell your stories in an authentic tone that aligns with the way your customers speak.
Now you just need to get started.
Happy storytelling!
To build a great brand, tell your stories in an authentic tone that aligns with the way your customers speak.
Now you just need to get started.
Happy storytelling!
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