Codie Sanchez Profile picture
Dec 28, 2021 23 tweets 4 min read Read on X
I have a friend who is 40 and damn near a billionaire.

I asked him what his one key to investing well is... here's what he told me:
We have a habit of late nights, good wine, and tough questions about the world around us.

One night I was candid asking how he made his fortune. I was looking for things to replicate...

The simplicity of his reply surprised me.
“I train my brain to perform one task incredibly well.

One task alone... to never conform.”

Here's how he explained it:
The Funnel to Nonconformity:

+Become a funnel for ideas
+Let ideas fight based on merit, not emotion
+Find courage to act in nonconformity
= Opportunities others never see, or are too scared to act upon

An uncrowded market leads to outsized returns in life, and wealth.
#1 Don’t Believe In Anger

Anger is useful in physical fights but a killer of logic.

It’s a trick of the mind pushing you into a fight or flight. Let me tell you what you can’t do well when you’re fighting or flighting... think.

Remove your anger.
#2 The Controversy & Conformity Conundrum

There is a spectrum where controversies and conformity sit on two ends of the line. More conformity = less controversial

And yet, most of the wins in life land on the edge of controversy

Choose your controversy wisely, but choose it
#3 Reading As A Diet

Be careful what you read, it becomes the way you think.

Words are heard, then internalized, then repeated, and then habituated.

Curate what you let into your brain as you do with your body.
#4 Ideas Strongly Stated & Loosely Held

Having a strong opinion is the mark of intellect but having the ability to change it is the mark of true intelligence.

Only politicians hold one stance forever for fear of flip-flopping, we mortals do better to constantly experiment.
#5 Share Your MVP’s

Every time you produce a product or idea, more come back ten-fold.

So don’t make it perfect, make it done. Then let the market decide.
#6 Warren Buffet Doesn’t Optimize

Wake up at 5 am, meditate, work out, drink 72 ounces of chloride water and stand upside down.

Ok.

Or do none of those things and instead focus on thinking clearly, intently, and strategically before you pull any triggers.
#7 Boredom As a Superpower

The best ideas need breathing room. They’re a flower stretching for the sun. Clutter them with meetings, and watch them die.

Instead, he clears his schedule every morning with no calls prior to 10am

I do the same, paired w/ 2 no-call days a week
#8 Numbers > Narrative

Anytime something is common practice, check if it’s common sense.

Return to the very first principle there is: 1+1 = 2.

Numbers are often terrible liars.
#9 Can You Explain it to Grandma?

Take that shiny new idea in your head and go explain it to your grandma.

Can you take the complex and make it simple? If not, you don’t know enough.

Strong beliefs paired with little knowledge is a dangerous spot to operate.
#10 Every New Learning Is A Little Death

Your skin regenerates itself every 72 days completely.

Your ideas need an equal level of velocity and regeneration. Challenge the old ideas and let them be reborn into something better.
#11 The Toleration Challenge

What if your intellect is measured by how much truth you can tolerate?

Can you be told you’re wrong, and that dress makes you look fat, and you’re getting older, and he’s smarter than you, and take them all in stride?
#12 Trust the Process there are no Shortcuts.

Shortcuts and get-rich-quick schemes will get you lost.

Forget the outcome, focus on the process and watch your destination appear.
#13 Never Forget Failures

He keeps a collection of old failures on a wall for all to see.

Most people hang medals, he reminds himself of scars gotten and mistakes mishandled. It keeps you honest.
#14 The Gift of Dissent

Sycophants (yes men) will kill you faster than dissent.

Surround yourself with unruly individuals who make you stand your ground or berate you for not.
#15 Speak Truth, Even When It Hurts

You don’t really hold an idea in your head until you can say it with your lips.

Idea, Word, Action.
#16 Fluid intelligence Acceleration

Fluid intelligence is the capacity to reason, make connections, solve problems, and consider abstract concepts.

The fastest way to grow it? Read widely, voraciously and continuously.
As we come into the New Year, as personal sovereignty becomes more important... we have to realize, it starts with us

It is not the tactics of money making that matter

The most important thing you can do is train your brain to seek the ideas that stand on their own 2 feet.
Finally, I'll leave you with this:

“A contrarian isn’t one who always objects — that’s a conformist of a different sort. A contrarian reasons independently, from the ground up, and resists pressure to conform.”

- Naval
If you like this I’m doing a bigger breakdown on him on our free newsletter

contrarianthinking.co

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More from @Codie_Sanchez

Jun 5
I asked a former Green Beret how to raise a family in 2025.

7 lessons from Nick Freitas every father should hear about raising strong men: Image
Dads Should Be Dangerous

One of the core duties of dads is to protect.

That’s why Nick believes the world needs more fathers who are kind, but never weak.

If you can’t be violent in the service of your family, you aren’t peaceful.

You are harmless.
Women Have More Influence Over Men Than They Realize

A man will change his path, raise his standards, or chase greatness for his partner.

History is filled with men who literally went to war for their women.

And that’s a fraction of the power women have over their men:
Read 9 tweets
Jun 4
If you follow where rich people put their money, you’ll never go broke.

Here's the unsexy asset class private equity billionaires & millionaires are flocking to:
For decades, PE meant massive funds buying massive companies:

• KKR buys RJR Nabisco for $25B
• Blackstone acquires Hilton for $26B
• Apollo takes Harrah's private for $27.8B

The formula was simple: Big money buys big companies, adds big debt, cuts costs. Image
But now? These same Wall Street sharks are swimming downstream - raiding Main Street and buying...

• Your local car wash chain
• Boring IT providers with 20 employees
• That HVAC company with the annoying radio ads

And they're not being quiet about it…
Read 17 tweets
Jun 3
5 businesses I'm investing in that don't give a damn about interest rates, market crashes, or tariffs.

Here they are:
July 2024, I became a co-owner in Resibrands.

It’s one of the fastest-growing home services franchise businesses in the US right now and we’re not slowing down any time soon.

Here's exactly which industries we're building in and why…
#1. Painting

@realsjmonty is now the founder & CEO of ResiBrands.

But back in 2011… He started That 1 Painter with $12 a paint brush.

Now it's the largest painting company by territory in the US with 427 signed units across 34 states.

Such a f*cking awesome story.
Read 14 tweets
May 31
The cheat code to becoming a millionaire:

Sell things to rich people.

I met someone who made multiple millions from an $8,000 jet business. Here's how: Image
The wealthy operate differently.

You can get 1000x the reward with the same effort when selling to them.

That's why the richest salespeople in the world sell planes, yachts, and luxury cars.

But here's what most people don't realize about breaking into this world…
You don't need to be rich to sell to the rich.

Richard Branson started Virgin Atlantic in 1984 with no money and zero aviation experience.

He just leased a secondhand Boeing 747.

If you think this won't work in 2025, I met someone who copied the blueprint...
Read 15 tweets
May 28
Harsh truth:

Running a company is simply a game of prioritizing problems.

Here’s how to become the Chief Problem Solver in your business:
Want to know Elon Musk's "secret" to running Tesla, SpaceX, and 3+ other billion-dollar companies?

According to Marc Andreessen, it's simple:

"He shows up every week, identifies the biggest problem, fixes it, and does that 52 weeks in a row."
Most companies hide from problems:

• They reframe them as "challenges"
• They create layers of abstraction
• They delegate them into oblivion

But problems aren't biohazards—they're your biggest opportunities.

Bigger the problem? Bigger the potential. Image
Read 13 tweets
May 7
Opportunity nobody talks about:

Buying unwanted land.

With $10K and 7 days of work, I was under contract for 10 acres in West Texas.

Here’s how I did it (and why): Image
Step 1: Set clear “make or break” criteria

I wanted:

• 10+ acres
• Located in West Texas (near Marfa/tourist spots)
• No restrictions on land use
• Under $10K budget
• Close in ONE week
Step 2: Start searching

I focused my search on land(dot)com looking specifically for:

• Mountain views
• Seller financing options
• Level property (easier to build on)
• Proximity to Marfa (artsy tourist destination)
Read 15 tweets

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