Codie Sanchez Profile picture
Dec 28, 2021 23 tweets 4 min read Read on X
I have a friend who is 40 and damn near a billionaire.

I asked him what his one key to investing well is... here's what he told me:
We have a habit of late nights, good wine, and tough questions about the world around us.

One night I was candid asking how he made his fortune. I was looking for things to replicate...

The simplicity of his reply surprised me.
“I train my brain to perform one task incredibly well.

One task alone... to never conform.”

Here's how he explained it:
The Funnel to Nonconformity:

+Become a funnel for ideas
+Let ideas fight based on merit, not emotion
+Find courage to act in nonconformity
= Opportunities others never see, or are too scared to act upon

An uncrowded market leads to outsized returns in life, and wealth.
#1 Don’t Believe In Anger

Anger is useful in physical fights but a killer of logic.

It’s a trick of the mind pushing you into a fight or flight. Let me tell you what you can’t do well when you’re fighting or flighting... think.

Remove your anger.
#2 The Controversy & Conformity Conundrum

There is a spectrum where controversies and conformity sit on two ends of the line. More conformity = less controversial

And yet, most of the wins in life land on the edge of controversy

Choose your controversy wisely, but choose it
#3 Reading As A Diet

Be careful what you read, it becomes the way you think.

Words are heard, then internalized, then repeated, and then habituated.

Curate what you let into your brain as you do with your body.
#4 Ideas Strongly Stated & Loosely Held

Having a strong opinion is the mark of intellect but having the ability to change it is the mark of true intelligence.

Only politicians hold one stance forever for fear of flip-flopping, we mortals do better to constantly experiment.
#5 Share Your MVP’s

Every time you produce a product or idea, more come back ten-fold.

So don’t make it perfect, make it done. Then let the market decide.
#6 Warren Buffet Doesn’t Optimize

Wake up at 5 am, meditate, work out, drink 72 ounces of chloride water and stand upside down.

Ok.

Or do none of those things and instead focus on thinking clearly, intently, and strategically before you pull any triggers.
#7 Boredom As a Superpower

The best ideas need breathing room. They’re a flower stretching for the sun. Clutter them with meetings, and watch them die.

Instead, he clears his schedule every morning with no calls prior to 10am

I do the same, paired w/ 2 no-call days a week
#8 Numbers > Narrative

Anytime something is common practice, check if it’s common sense.

Return to the very first principle there is: 1+1 = 2.

Numbers are often terrible liars.
#9 Can You Explain it to Grandma?

Take that shiny new idea in your head and go explain it to your grandma.

Can you take the complex and make it simple? If not, you don’t know enough.

Strong beliefs paired with little knowledge is a dangerous spot to operate.
#10 Every New Learning Is A Little Death

Your skin regenerates itself every 72 days completely.

Your ideas need an equal level of velocity and regeneration. Challenge the old ideas and let them be reborn into something better.
#11 The Toleration Challenge

What if your intellect is measured by how much truth you can tolerate?

Can you be told you’re wrong, and that dress makes you look fat, and you’re getting older, and he’s smarter than you, and take them all in stride?
#12 Trust the Process there are no Shortcuts.

Shortcuts and get-rich-quick schemes will get you lost.

Forget the outcome, focus on the process and watch your destination appear.
#13 Never Forget Failures

He keeps a collection of old failures on a wall for all to see.

Most people hang medals, he reminds himself of scars gotten and mistakes mishandled. It keeps you honest.
#14 The Gift of Dissent

Sycophants (yes men) will kill you faster than dissent.

Surround yourself with unruly individuals who make you stand your ground or berate you for not.
#15 Speak Truth, Even When It Hurts

You don’t really hold an idea in your head until you can say it with your lips.

Idea, Word, Action.
#16 Fluid intelligence Acceleration

Fluid intelligence is the capacity to reason, make connections, solve problems, and consider abstract concepts.

The fastest way to grow it? Read widely, voraciously and continuously.
As we come into the New Year, as personal sovereignty becomes more important... we have to realize, it starts with us

It is not the tactics of money making that matter

The most important thing you can do is train your brain to seek the ideas that stand on their own 2 feet.
Finally, I'll leave you with this:

“A contrarian isn’t one who always objects — that’s a conformist of a different sort. A contrarian reasons independently, from the ground up, and resists pressure to conform.”

- Naval
If you like this I’m doing a bigger breakdown on him on our free newsletter

contrarianthinking.co

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More from @Codie_Sanchez

Nov 25
Owning a small business is the best tax deal in America.

Here's everything you need to know about how to leverage it (in 3 minutes):
Quick heads up:

Don’t take candy from strangers, don’t take tax advice from them either.

Please get a tax professional, and then talk to them before doing anything wild.

Now, let’s get into 7 tax strategies business owners can take advantage of:
1. The Write-Off Advantage

Your W-2 friends can't deduct their phone bills. For you? You have the opportunity to write off a lot.

Internet, phone, software, travel, conferences, you name it.

That said, don’t think you can write of EVERYTHING.

Make sure you can always point to a genuine business purpose.
Read 11 tweets
Oct 9
The richest business owners I know all have one thing in common:

They built their business to sell it from Day 1.

Here are the 14 ingredients that turn any business into an asset someone will gladly pay millions for:
1. Exit-based goals

The first step to building a sellable biz - start with the end in mind.

Most founders think they’ll run their biz forever, then burn out and sell under pressure. Instead, plan the exit early so you sell on your terms.

My own framework for Contrarian Thinking:
Once you’ve set your goals, the next step is knowing what your biz is worth.

Most small businesses sell for a multiple of revenue or profit - think 2-3X profit for a laundromat or car wash… versus 10X+ for a tech company.

Your job is to nail down three numbers:

1. What your biz is worth today
2. What you want it to be worth
3. The plan to close that gap

The rest of these steps will help you do that…
Read 17 tweets
Oct 1
The most underrated superpower in business:

Attention.

I recently broke down how anyone can break into content on Jon Youshaei’s podcast.

9 nuggets everyone who wants to build a personal brand should steal: Image
The Rule of Thirds

Most people think creating content is a dream job. But the reality is:

- 1/3 of your time will be exceptional (you'll love what you do)
- 1/3 will be neutral (manageable, but unremarkable)
- 1/3 will be challenging (demanding, exhausting, overwhelming)

It's a continuous cycle.

When you're in the difficult phase, remember the next phase is coming.
The 3x3 Rule

The creators who burn out are those without systems.

They have to reinvent the wheel with every piece of content they create.

If you want sustainable output, use the 3x3 Rule:

If something has more than 3 steps AND you do it more than 3 times, document it as an SOP.
Read 5 tweets
Sep 27
Every week, we do live deal reviews in our business buying community.

And recently, we dissected a $2.6M offer for an accounting firm.

Here’s the breakdown (and how we determined whether it was a winner or a loser):
Here’s what the deal looked like:

- 3 locations
- $1.7M revenue
- $730K SDE
- Recent roll-up with zero integration

The seller had been busy buying up smaller practices but never actually combined them.

That means they’d be buying 3 separate entities, not 1 unified business. Image
I should mention that this isn't some first-time buyer gambling their life savings.

The buyer already runs a multi-site accounting operation and has closed 5 acquisitions in the space. They know exactly how to fold in offices and implement systems.

More importantly, they see the geographic play:Image
Read 11 tweets
Sep 17
I recently turned 39.

Here are 39 brutal truths I wish I knew at 20:
1. Choose your hard. If you don't choose your hard, hard will choose you.

2. Ask more questions. As Socrates said: “Smart people learn from everything and everyone. Average people learn from their experiences. Stupid people already have all the answers.”
3. Do whatever it takes

4. Chase purpose. A friend once told me: “I wish you not one penny over $299 million. Reality gets lost somewhere after that.”

5. Not every moment has to be productive. Silence is not your enemy.

6. Be bored more often
Read 17 tweets
Sep 16
The smartest youth are losing faith in traditional education.

And I don’t blame them.

Here’s why MBAs are rapidly declining in value:

(*and a breakdown of the “DOJO” model that’s replacing $100k+ degrees) Image
When Stanford GSB students say things like this, you know we've hit rock bottom.

That's one of the top business schools in the world being criticized by its own students.

If elite institutions are failing, what does that say about the rest?
Everyone loves to cite networking as the value of traditional education.

"It's all about the connections."

But technology has enabled new distributed networks that don't cost $250k.

The network effect is now a diminishing value proposition.
Read 16 tweets

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