🚨 Last thread of 2021! 🚨
Why @TheOfficialA7X, a global chart-topping metal band, is going all in with NFTs.
bit.ly/blockcrunch_sy…
Why @TheOfficialA7X, a global chart-topping metal band, is going all in with NFTs.
bit.ly/blockcrunch_sy…
1/ For those uninitiated, @TheOfficialA7X is...pretty big
8M albums sold, 6M streams monthly, Grammy nom...
Even if you're not into the genre, if you're one of the 30M people who played @CallofDuty you've likely heard their music
8M albums sold, 6M streams monthly, Grammy nom...
Even if you're not into the genre, if you're one of the 30M people who played @CallofDuty you've likely heard their music
2/ Interestingly, the metal community is similar to crypto:
> Niche sub-culture
> Ardent fans
> Anti-establishment
But like crypto maxis, the genre also has purists, which makes it hard for innovation to be accepted.
> Niche sub-culture
> Ardent fans
> Anti-establishment
But like crypto maxis, the genre also has purists, which makes it hard for innovation to be accepted.
3/ So as a 5-person act that's been topping charts for 20 years...
Why did @shadows_eth @SynysterGates + co take the leap to issue their own NFT?
The answer is simple: engaging fans
Why did @shadows_eth @SynysterGates + co take the leap to issue their own NFT?
The answer is simple: engaging fans
4/ @shadows_eth made the point that to reach out in a targeted way to the 15M fans they have on Facebook, they actually need to *pay* Facebook.
Now with Web 3, they can reach out directly.
The community is the platform.
Now with Web 3, they can reach out directly.
The community is the platform.
5/ To give an example:
Just YESTERDAY, people who owned a @DeathbatsClub NFT were airdropped free tickets to the band's next show.
No email signups, no strings attached, no take rates.
Just YESTERDAY, people who owned a @DeathbatsClub NFT were airdropped free tickets to the band's next show.
No email signups, no strings attached, no take rates.
https://twitter.com/mrjasonchoi/status/1475900600747687936?s=20
6/ With their new @DeathbatsClub NFT, the band expects much more than just free tickets - events, meet ups, lessons, giveaways.
Fandom is no longer regional.
It is onchain, virtual, and most importantly - borderless.
Fandom is no longer regional.
It is onchain, virtual, and most importantly - borderless.
7/ To take this idea further, the band is also a strategic partner to @TheSandboxGame.
Recently, they acquired premium land to create a space in the metaverse for fans to hang out in a time when borders are shutting down.
Recently, they acquired premium land to create a space in the metaverse for fans to hang out in a time when borders are shutting down.
8/ Besides improving fan engagement, Web 3 can also disrupt the music industry itself by dis-intermediating labels and streaming cos.
"With NFTs, bands in the future can raise from fans and distribute revenues to early believers"
- @SynysterGates
"With NFTs, bands in the future can raise from fans and distribute revenues to early believers"
- @SynysterGates
9/ I'm excited to chat with @SynysterGates about @TheOfficialA7X's path into crypto, trials as a metal band trying to push for innovation, and much more on @theBlockcrunch
By the looks of things, other metal legends are catching on too...
By the looks of things, other metal legends are catching on too...
fin/ This is the first time I've uploaded a video, but the full ep is available on your usual favorite places to listen to @theBlockcrunch.
Bonus Q for OG fans at the end!
Apple: apple.co/3ezifsM
Spotify: spoti.fi/3xdn8Pe
YouTube: bit.ly/blockcrunch_sy…
Bonus Q for OG fans at the end!
Apple: apple.co/3ezifsM
Spotify: spoti.fi/3xdn8Pe
YouTube: bit.ly/blockcrunch_sy…
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