The 5 best threads on "lessons learned" in 2021:
5. Nik shares insanely rich content on DTC marketing all year long.

His 2021 retrospective highlights characteristics I value: integrity, consistency and positive-sum people:

4. Jesse is a force-of-nature entrepreneur who’s taken to sharing his insights on bootstrapping successful companies.

These 21 lessons are about how to handle the hard things to grow a startup.

Each of them rings true and was earned through battle:

3. Dickie Bush studied math in college and yet is the most effective and prolific writer on twitter.

Here's his breakdown of 9 threads that helped him gain 124K followers in 12 months:

2. Sahil taught me how to twitter and his frameworks have influenced millions.

Here are 21 lessons we can all stand to learn from him:

1. Claire is an artist.

She's walked the hard path from poverty and obscurity to wealth as a digital artist.

Her heartfelt reflections on success, money and self-esteem show the struggles all creators face:

If you learned something from this, please retweet it because your friends might too.

“There are two mistakes one can make along the road to truth… not going all the way, and not starting.” –Buddha

Follow me at @bbourque for more on startups and marketing.

Happy New Year!

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More from @bbourque

31 Dec 21
I joined twitter in 2008 but rarely used it.

That changed this October.

Since then my threads on startups and marketing have been seen over 13 million times.

Here are my top 9 threads from 2021:
22 reflections on how to succeed within a startup, from my experience helping grow a unicorn:

22 recommendations to maximize your startup's performance in 2022:

Read 11 tweets
29 Dec 21
19 rules of conversion optimization:
1. There are no rules.

Blue doesn’t always convey a sense of security.

Short copy doesn’t always beat long copy.

Break rules.
2. Users don’t care about you.

Users care about what you can do for them.

Be explicit about the problems you solve and the benefits you deliver.
Read 22 tweets
29 Dec 21
22 ideas that can change your life - from the wisest man in Silicon Valley
“Sharks eat well but live a life surrounded by sharks.”
“You get rewarded by society for giving it what it wants and doesn’t know how to get elsewhere.”
Read 25 tweets
27 Dec 21
People buy stories, not products.

How to use the “Founder’s Story” to sell your product, service or startup:
The founder's story is intrinsic to entrepreneurship:

Every business has a founder.

Every successful business overcomes obstacles.

Founder + obstacles overcome = founder's story
The founder’s story is a version of the hero archetype.

Hero: a person admired or idealized for courage, outstanding achievements, or noble qualities.

Classic “hero” founders: Steve Jobs, Elon Musk

We may have different notions of what a hero is, but everyone loves heroes.
Read 13 tweets
24 Dec 21
22 startup principles to scale your company in 2022:
1) The obstacle is the way

Every hard problem you solve is a moat that others will shrink from.

Most people don’t have the stamina for hard work.

Challenges completed are insurance policies against competition.
2) Sell your story, not your product

Your company isn’t a product, it’s a story.

Great stories attract great employees and great customers.

Sell your story.
Read 24 tweets
21 Dec 21
There are 3.7 billion Google results for "marketing newsletters".

Most are a waste of your time.

Here are 5 free marketing newsletters that are pure gold:
1) Nik Sharma

Every Sunday @mrsharma sends a legit essay on DTC marketing that goes deep into learnings from brands he's working on.

His expertise shines on CRO, influencer marketing and social.

Great tips for how to advertise, learn and grow:

nik.co/email
2) Stand the F*ck Out

Written by @louisslices, who Seth Godin praises as "You're good at this..."

Louis's novel insights are about how to differentiate your product and brand. Immensely valuable amid an ocean of boring sameness.

everyonehatesmarketers.com
Read 7 tweets

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