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Blake Burge 💡

@blakeaburge

28 Dec 21

Humans have a tendency to believe things that aren't true.

Especially upon repeated exposure.

It's called the "Illusory Truth Effect"

A thread on why it happens –– and how you can overcome it: 🧵

First, some background...

In 1977, researchers from Villanova and Temple were the first to coin the term.

Over a five-week period, separated into 3 sessions, participants were given a list of 60 statements.

Their task?

Determine what was true & what was false.

In each session, 40 statements were unique, while the remaining 20 were repeated from the previous rounds.

Over the course of the three meetings, researchers noticed an interesting trend...

Read 18 tweets

Blake Burge 💡

@blakeaburge

24 Dec 21

7 phrases smart people don't say: 🧵

"This is the way we've always done it."

So what?

Does that mean it can't be improved?

Whatever "it" is, there are always aspects that can be made more clear, efficient, and simple.

At best, it makes you sound lazy.

At worst, you'll be left behind.

Ideate, innovate, repeat.

"That's not in my job description"

No one ever got ahead by doing the bare minimum.

Yes –– maybe the task you've been asked to complete isn't technically part of your role.

Do it anyway.

Recognition may not come as soon as you would like, but it will come.

If not, move on.

Read 9 tweets

Blake Burge 💡

@blakeaburge

23 Dec 21

In 2005 we saw one of the greatest commencement speeches of all time.

No –– it wasn't at Stanford and it wasn't Steve Jobs.

9 Lessons we can learn from David Foster Wallace's "This is Water" 🧵

"The most obvious realities are the ones that are often the hardest to see."

Sometimes, we're so deeply entrenched in something –– shall we say –– "swimming" in it, we're unable to see clearly.

Other times, we simply haven't acquired enough knowledge.

Step back, give it time.

"A huge percentage of the stuff that I tend to be certain of is, it turns out, totally wrong."

At our core, our beliefs are heavily influenced by who we are, where we're from, & how we were raised.

This leads to a kind of "built-in" self-centeredness.

Step outside of yourself.

Read 12 tweets

Blake Burge 💡

@blakeaburge

19 Dec 21

TIME named it one of its "50 worst inventions" in 2010.

Daily Mail called it "the ugliest shoe ever invented."

Since 2009, Crocs has over 12.8 Billion in revenue and 300M pairs sold.

THREAD: How a foam boating clog became a global sensation.

1/ It's November 2002, and George Boedecker, Jr., Lyndon Hanson III, and Scott Seamans are headed to a boat show.

The Ft. Lauderdale international boat show to be specific.

Why? To market their new product.

A foam boating clog...

Sounds exciting right?

2/ Rewind to a few months earlier:

While on a sailing trip, Boedecker and Seamans had come across a new style of boating clog.

The shoe, then produced by a Canadian company called, "Foam Creations, Inc." had several advantages over current offerings.

Read 29 tweets

Blake Burge 💡

@blakeaburge

18 Dec 21

4.66 Billion internet users

Searching almost 2 billion sites.

Here are 10 of the best bar-none: 🧵

@TheMoth

The Moth: @TheMoth

Real-life stories.

Told by the people that lived them.

Astronauts, rock stars, Nobel Prize-winners, and more.

Stats for nerds:
US Rank - 58,655
Global Rank - 241,782
Monthly Visits - 183.80K

themoth.org

100,000 Stars:

Trust me, you'll want to see this.

A virtual tour begins at the Sun and travels through space until you reach the outer edges of the galaxy.

Fascinating stuff.

Stats for nerds:
US Rank - 9,048
Global Rank - 16,890
Monthly Visits - 3.0M
stars.chromeexperiments.com

Read 12 tweets

Blake Burge 💡

@blakeaburge

15 Dec 21

Your mind can be your worst enemy.

But it's not your fault.

Cognitive Distortions are to blame.

Here are 10 to be aware of, learn from, and overcome: 🧵

All or nothing thinking:

You see things in black & white. No shades of gray, no middle ground.

You focus on extremes:

Good or Bad
Success or Failure
Outstanding or Terrible

See the problem?

Reality lies in the middle.

Remember: Nothing is ever as good (or bad) as it seems.

Overgeneralization:

The belief that a single occurrence of an event correlates to future events playing out in a similar fashion.

I got fired -> I'll never keep a job

I failed a test -> I always get bad grades.

See how silly these sound?

One misstep ≠ a broad pattern.

Read 13 tweets

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