I’ve been around the block more than a few times. I’ve worked with multiple ministers of education. I have never seen spin the way I do from this Minister.
I can imagine the conversation when writing the ‘guidance’ memo to boards:
/1
I can imagine the conversation when writing the ‘guidance’ memo to boards:
/1
Let’s use the word guidance as often as possible so people think it actually provides some.
Make it confusing and add in lots of verbiage so people don’t see the actual message which is keep schools open no matter what so parents can go to work.
/2
Make it confusing and add in lots of verbiage so people don’t see the actual message which is keep schools open no matter what so parents can go to work.
/2
Staff and students might get sick. That’s OK. Businesses will be open and that is more important. Work over health!
Once the memo was sent the social strategy was then discussed.
Let’s use the hash tag #SaferSchools everywhere. If we say it enough people will believe it.
/3
Once the memo was sent the social strategy was then discussed.
Let’s use the hash tag #SaferSchools everywhere. If we say it enough people will believe it.
/3
Let’s talk about those 3000 new HEPA filters. No one will ever realize it isn’t enough and that they probably won’t arrive until June.
Mention the N95s a lot. No one will ever realize that we can’t order them in time.
/4
Mention the N95s a lot. No one will ever realize that we can’t order them in time.
/4
Oh yes, delete the memo from the website where we directed school boards to not allow staff to wear their own N95 masks. We don’t want anyone remembering that.
Use the word robust a lot. People like a robust safe plan.
/5
Use the word robust a lot. People like a robust safe plan.
/5
Retweet those who agree with us. It isn’t a lot but retweet the heck out of them.
Direct all MPPs to retweet those messages as well.
Have Stephen deliver another case of ‘Lecce masks’ to rich seniors who obviously can afford better ones.
/6
Direct all MPPs to retweet those messages as well.
Have Stephen deliver another case of ‘Lecce masks’ to rich seniors who obviously can afford better ones.
/6
Take a bunch of selfies. Stephen needs to wear the blue sweater vest. polling says that is calming.
If there are any nonnas who aren’t self isolating because of COVID exposure bring them a Tim Hortons coffee and a Shoppers Drug Mart gift pack. Take sweater vest selfies.
/7
If there are any nonnas who aren’t self isolating because of COVID exposure bring them a Tim Hortons coffee and a Shoppers Drug Mart gift pack. Take sweater vest selfies.
/7
See if Brian will write another supportive column.
Retweet the heck out of that column.
This is unprecedented spin.
It is designed to hide the fact that the plan is less than what stakeholders & experts told them needed to happen in the spring of 2020.
We won’t let them win.
Retweet the heck out of that column.
This is unprecedented spin.
It is designed to hide the fact that the plan is less than what stakeholders & experts told them needed to happen in the spring of 2020.
We won’t let them win.
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