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1 Jan, 6 tweets, 4 min read
On January 4, VIP+ is releasing its latest special report exclusively for subscribers, “Fading Ratings,” which provides extensive analysis of viewership changes across broadcast and cable TV. Check out the following report excerpts in advance! 🧵 bit.ly/3pHoksz
The substantive increase in popularity in cable news highlights what viewers can expect in overall cable TV lineups heading into 2022 bit.ly/31N5GHd
Meanwhile, there are more original series than ever before, with streaming services new and old now leading the surge in content bit.ly/3FbgOwn
When assessing what the top 1,000 rated cable shows of 2021 were, the dominance of three genres of content is striking. Sports, cable news and reality shows account for 91% of the top 1,000 when looking at the data among 18-49s bit.ly/3yTPEYC
Major kids cable networks have seen total primetime audiences plunge in recent years due to three main factors that all relate to streaming bit.ly/3FHcwNr
To access the “Fading Ratings” report when it launches on January 4, become a VIP+ subscriber today! subscribe.variety.com/site/vip-subsc…

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31 Dec 21
Hollywood is remembering Betty White after her death at 99. "The world looks different now," Ryan Reynolds tweeted. bit.ly/31dErpk
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31 Dec 21
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31 Dec 21
With 2022 in the offing, VIP+ is here to forecast what will play out in media/tech — from all angles. First up: predictions for subscription video streaming, where incumbents like Netflix fought off upstarts including Paramount+ 🧵 bit.ly/3pYMizm
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30 Dec 21
On January 4, VIP+ is releasing its latest special report exclusively for subscribers, “Fading Ratings,” which provides extensive analysis of viewership changes across broadcast and cable TV. Check out the following report excerpts in advance! bit.ly/3pHoksz
The substantive increase in popularity in cable news highlights what viewers can expect in overall cable TV lineups heading into 2022 bit.ly/31N5GHd
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29 Dec 21
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