Brodie Clark Profile picture
Jan 2, 2022 11 tweets 8 min read Read on X
The past year was a big one for development of tools to help us do a better job at SEO.

I tested out a ton of new SEO tools. Here's my top 10 (both free & paid) to use in 2022:

Test & share with others👇
1/ Keywords by Intent via @semrush

Starting with a massive release, 'Keywords by Intent' is now baked into a bunch of different Semrush reports.

Plug in a URL & you can now see a breakdown by intent of all queries. An incredibly fast + effective approach to keyword research.
2/ Compare estimated organic traffic via @ahrefs

There's now the ability to compare estimated organic traffic for sites in Ahrefs in 'Overview 2.0'.

Is super fast + works like a charm & you can compare a lot of sites at a time. Great one to be aware of.
3/ Analyse website title links via @ZyppySEO

If you're curious about how your title links appear on Google, this new SEO tool is for you.

Allows you to see your rewritten titles + what has changed. Free to use for up to 2 sites, test here: zyppy.com
4/ Compare page speed at keyword level via @Reddico

Quickly see the *potential* impact of Google's Page Experience Update in 3 easy steps:

1. Visit: reddico.co.uk/tools/serp-spe…

2. Pick an important keyword, location + URL

3. Review scores for top 10 results & avg. score
5/ Updated version of Google's PageSpeed Insights

Google recently launched an updated version of their PSI tool (and it's awesome): pagespeed.web.dev

Featuring a more intuitive UI, better communication of CWV, a Material Design + more.
6/ Perform keyword research at scale via @keywordinsights

Easily generate reports in Google Sheets in an instant, showing cluster groupings, keyword intent and more.

Test out Keyword Insights with a free trial here: keywordinsights.ai
7/ Google Sheets templates for SEO tasks via @bertiecharlton

Including templates for Link Building, Technical SEO, Competitor Analysis and lots more.

Add your email to get full access: keywordsinsheets.com
8/ Extract data from Google's People Also Ask (PAA) feature via @abhi_aneel

Understand your audience through the questions they ask – with filtering by keyword, domain or URL.

Test out the Beta here: SearchResponse.io
9/ Extract insights from Google's search results with #thruuu via @samuelschmitt

Easily extract SERP information such as performance metrics, Schema, word count & lots more.

Create an account & put your credits to good use: app.samuelschmitt.com/create-account
10/ The Content Brief Generator via @mertazizoglu

Use Google Sheets with SERP-API support to see related queries to use in content, top competitor titles/H1s, internal link recs & more.

Create your own copy here: docs.google.com/spreadsheets/d…

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More from @brodieseo

Aug 1, 2023
Sitelinks are an important feature for SEO. They can make your result stand out + help with navigation.

But did you know there's 4 different types? Each is distinct from the other & is important for your strategy.

Here's how to identify each Google Sitelink type 🧵👇 Image
1/ Internal Sitelinks (Branded)

Triggered: algorithmically + internal linking

The first type takes up the most space & appears for branded queries in the vast majority of cases. There was a point where these Sitelinks could be influenced in GSC, but that's no longer. Image
2. Internal Sitelinks (Standard)

Triggered: algorithmically + internal linking

The other Internal Sitelink variation involves a standard treatment, which doesn't take up as much space. This type is the most used by Google and is commonly used for non-branded queries. Image
Read 6 tweets
Nov 28, 2022
The past year was a big one for development of tools to help us do a better job at SEO.

I tested out a ton of new SEO tools. Here's my top 10 (both free & paid) to use in 2023:

Test & share with others🧵👇
1/ Google Trends extension by @meetglimpse

Glimpse is a new chrome extension that every SEO professional should test out. Enable the extension to see an overlay of the data, including search volume, a topic map + more.

Install: chrome.google.com/webstore/detai…
2/ SERP Similarity by @keywordinsights

A brand new tool that's perfect for keyword research fans. Complete a live lookup of search results to see how similar they are for those keywords.

Free & unlimited usages, test it out! keywordinsights.ai/serp-similarit…

Read 12 tweets
Nov 7, 2022
Sitelinks are an important feature for SEO. They can make your result stand out + help with navigation.

But did you know there's 4 different types? Each is distinct from the other & is important for your strategy.

Here's how to identify each Google Sitelink type🧵👇
1/ Internal Sitelinks (Branded)

Triggered: algorithmically + internal linking

The first type takes up the most space and appears for branded queries in the vast majority of cases. There was a point where these Sitelinks could be influenced in GSC, but that's no longer the case.
2. Internal Sitelinks (Standard)

Triggered: algorithmically + internal linking

The other Internal Sitelink variation involves a standard treatment, which doesn't take up as much space. This sitelink type is the most used by Google and is commonly used for non-branded queries.
Read 6 tweets
Oct 21, 2022
If you work in eCommerce SEO, there have been some recent Google updates that can impact your CTR.

In particular, there are new rich result types (beyond pricing, 'in stock' etc.) that can appear automatically for your pages.

Here's 4 little-known types that can appear 🧵👇
1/ Price Drop Rich Results

Price drop rich results can appear when Google's systems identifies that when the average price has dropped for a product. Identified through the word 'typically' appearing in the snippet.

More info: brodieclark.com/googles-price-…
2/ Approx. Price Ranges

Approximate price ranges generally appear on non-Ecommerce pages (such as listicles), where multiple products are shown in a list.

Impressively, Google develops a price range by identifying the lowest & highest product on the page shown in the HTML.
Read 6 tweets
Jul 13, 2022
Manage an eCommerce store & interested in SEO? This feature on Google could have a big impact on CTR:

Image thumbnails. Specifically when multiple images show, which can influence if users click or not.

I've solved this issue for several websites. Here's my biggest findings🧵👇
When it comes to image thumbnails, it's important to first understand the different types:

1. Multi-image thumbnails
2. Single image thumbnail
3. No image thumbnail(s)

In this thread, I'll focus on the multi-image treatment, which makes your search result stand out the most

1/
If you've identified that the multi-image treatment isn't showing, you'll then need to qualify the level of severity:

Level 1 (low): ranking issues
Level 2 (medium): preview issues
Level 3 (high): indexing issues

See explanation of each: brodieclark.com/google-image-t…

2/
Read 7 tweets
Jul 4, 2022
Received an impression spike in Google Search Console with barely any clicks? 🤔

There's a good chance that a URL from your site has been included in a SERP feature that you're unaware of.

Here's 5 SERP features that can cause a big uptick in impression (with low clicks) 🧵👇
1/ Internal Sitelinks

Frequency: high

Difference: medium

Description: when internal sitelinks appear for a page (for both branded & non-branded queries), an uptick in impressions with low clicks can appear in GSC. This is very common situation for websites
2/ Images in Image Packs

Frequency: medium

Difference: high

Description: when an image appears in an image pack in web search, this data is recorded in GSC. Impressions are generally quite high with very few clicks. Use average position in GSC as a hint for this SERP feature
Read 7 tweets

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