Sitelinks are an important feature for SEO. They can make your result stand out + help with navigation.
But did you know there's 4 different types? Each is distinct from the other & is important for your strategy.
Here's how to identify each Google Sitelink type 🧵👇
1/ Internal Sitelinks (Branded)
Triggered: algorithmically + internal linking
The first type takes up the most space & appears for branded queries in the vast majority of cases. There was a point where these Sitelinks could be influenced in GSC, but that's no longer.
2. Internal Sitelinks (Standard)
Triggered: algorithmically + internal linking
The other Internal Sitelink variation involves a standard treatment, which doesn't take up as much space. This type is the most used by Google and is commonly used for non-branded queries.
Glimpse is a new chrome extension that every SEO professional should test out. Enable the extension to see an overlay of the data, including search volume, a topic map + more.
Sitelinks are an important feature for SEO. They can make your result stand out + help with navigation.
But did you know there's 4 different types? Each is distinct from the other & is important for your strategy.
Here's how to identify each Google Sitelink type🧵👇
1/ Internal Sitelinks (Branded)
Triggered: algorithmically + internal linking
The first type takes up the most space and appears for branded queries in the vast majority of cases. There was a point where these Sitelinks could be influenced in GSC, but that's no longer the case.
2. Internal Sitelinks (Standard)
Triggered: algorithmically + internal linking
The other Internal Sitelink variation involves a standard treatment, which doesn't take up as much space. This sitelink type is the most used by Google and is commonly used for non-branded queries.
If you work in eCommerce SEO, there have been some recent Google updates that can impact your CTR.
In particular, there are new rich result types (beyond pricing, 'in stock' etc.) that can appear automatically for your pages.
Here's 4 little-known types that can appear 🧵👇
1/ Price Drop Rich Results
Price drop rich results can appear when Google's systems identifies that when the average price has dropped for a product. Identified through the word 'typically' appearing in the snippet.
Received an impression spike in Google Search Console with barely any clicks? 🤔
There's a good chance that a URL from your site has been included in a SERP feature that you're unaware of.
Here's 5 SERP features that can cause a big uptick in impression (with low clicks) 🧵👇
1/ Internal Sitelinks
Frequency: high
Difference: medium
Description: when internal sitelinks appear for a page (for both branded & non-branded queries), an uptick in impressions with low clicks can appear in GSC. This is very common situation for websites
2/ Images in Image Packs
Frequency: medium
Difference: high
Description: when an image appears in an image pack in web search, this data is recorded in GSC. Impressions are generally quite high with very few clicks. Use average position in GSC as a hint for this SERP feature