Sitelinks are an important feature for SEO. They can make your result stand out + help with navigation.

But did you know there's 4 different types? Each is distinct from the other & is important for your strategy.

Here's how to identify each Google Sitelink type 🧵👇 1/ Internal Sitelinks (Branded)

Triggered: algorithmically + internal linking

The first type takes up the most space & appears for branded queries in the vast majority of cases. There was a point where these Sitelinks could be influenced in GSC, but that's no longer.

The past year was a big one for development of tools to help us do a better job at SEO.

I tested out a ton of new SEO tools. Here's my top 10 (both free & paid) to use in 2023:

Test & share with others🧵👇 1/ Google Trends extension by @meetglimpse

Glimpse is a new chrome extension that every SEO professional should test out. Enable the extension to see an overlay of the data, including search volume, a topic map + more.

Install: chrome.google.com/webstore/detai…

Sitelinks are an important feature for SEO. They can make your result stand out + help with navigation.

But did you know there's 4 different types? Each is distinct from the other & is important for your strategy.

Here's how to identify each Google Sitelink type🧵👇 1/ Internal Sitelinks (Branded)

Triggered: algorithmically + internal linking

The first type takes up the most space and appears for branded queries in the vast majority of cases. There was a point where these Sitelinks could be influenced in GSC, but that's no longer the case.

If you work in eCommerce SEO, there have been some recent Google updates that can impact your CTR.

In particular, there are new rich result types (beyond pricing, 'in stock' etc.) that can appear automatically for your pages.

Here's 4 little-known types that can appear 🧵👇 1/ Price Drop Rich Results

Price drop rich results can appear when Google's systems identifies that when the average price has dropped for a product. Identified through the word 'typically' appearing in the snippet.

More info: brodieclark.com/googles-price-…

Manage an eCommerce store & interested in SEO? This feature on Google could have a big impact on CTR:

Image thumbnails. Specifically when multiple images show, which can influence if users click or not.

I've solved this issue for several websites. Here's my biggest findings🧵👇 When it comes to image thumbnails, it's important to first understand the different types:

1. Multi-image thumbnails
2. Single image thumbnail
3. No image thumbnail(s)

In this thread, I'll focus on the multi-image treatment, which makes your search result stand out the most

1/

Received an impression spike in Google Search Console with barely any clicks? 🤔

There's a good chance that a URL from your site has been included in a SERP feature that you're unaware of.

Here's 5 SERP features that can cause a big uptick in impression (with low clicks) 🧵👇 1/ Internal Sitelinks

Frequency: high

Difference: medium

Description: when internal sitelinks appear for a page (for both branded & non-branded queries), an uptick in impressions with low clicks can appear in GSC. This is very common situation for websites

A story of rags to riches in Google Discover.

The site is a news publisher in Australia. The SEO consulting project was split into 2 components:

1/ In-depth review/report

2/ Follow-up consulting

Here's how my client went from 100 clicks to almost 100,000 clicks in a day 👇 1/ When it comes to Google Discover, there are several components that are important to focus on.

Much like optimising for Search, there is plenty of task focus overlap: the topics being written about, technical aspects, and the content itself.

Each are crucial for Discover.

The past year was a big one for development of tools to help us do a better job at SEO.

I tested out a ton of new SEO tools. Here's my top 10 (both free & paid) to use in 2022:

Test & share with others👇 1/ Keywords by Intent via @semrush

Starting with a massive release, 'Keywords by Intent' is now baked into a bunch of different Semrush reports.

Plug in a URL & you can now see a breakdown by intent of all queries. An incredibly fast + effective approach to keyword research.

Interested in using How-to Schema in your content?

I've been tracking this feature closely since rich result support on Google first started in May of 2019.

Here's 4 little-known facts about How-to Schema rich results with relation to SEO 👇 #1 When FAQ and How-to rich results first launched, How-to rich results would only show on mobile. It was only in Oct of 2020 where desktop support started: brodieclark.com/google-how-to-… – but Google still hasn't updated their guidelines (so not officially: developers.google.com/search/docs/ad…).

Google SERP Feature Update: there's been a net decline (only minor so far) in title tag length. Unlike previous updates, it doesn't look to be about pixel limit, but instead from Google re-writing titles in their search results. Related: seroundtable.com/google-header-… As an example, here's a page that mentions various locations within the <title>. After this update, Google has refined to a single location, plus added the brand name with a hyphen. Using a "site" operator (without a query), the title snippet remains as the altered variation.

Google Search Console reports can get complicated. Especially when it comes to news-related reports.

There are two distinct reports in GSC that sound the same, but measure completely different traffic types: the News search type & the Google News tab.

Here's the difference: Report #1 integration started tracking in GSC on June 30th 2020. This traffic is from the 'news' tab in Search. A user types a query into the search bar, results are returned within the news tab. Data in GSC shows a sampled version of these queries.