Trung Phan Profile picture
Jan 3, 2022 7 tweets 3 min read Read on X
Tim Cook has been Apple's CEO since Aug. 24, 2011. Over this span, Apple's market cap has jumped from $340B to -- just today -- $3T.

Despite this massive gain, Cook is only worth $1.5B.

LESSON: You don't get rich being an employee. Image
For more timeless business lessons, check out my Saturday email: trungphan.substack.com

Side Note: when Jobs approached Cook to join Apple in 1998, many thought he should have stayed at Compaq. Apple was in a bad place.

His starting salary: $400k + $500k signing bonus (CNBC). Image
People, the Cook tweet was a joke. Let's talk about the actual biggest $AAPL winner: in absolute dollar terms, Buffett.

Between 2016-2018, Berkshire bought ~1B shares (adjusted for 4-1 stock split) for $36B.

That's now worth $150B+: Image
T/F: In absolute public market dollar terms, mostly tech-phobic Buffett — led by his PMs Todd Combs and Ted Weschler — made the most profitable tech trade ever?
This is great, thank you Ho! Wild re: the VC angle.
People, we did it: shitposting is now newsworthy content ImageImageImage
Tim Cook tweet the gift that keeps on giving (h/t @amlewis4 )

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More from @TrungTPhan

Apr 29
Boston Consulting Group (BCG) trained an AI slideshow maker called “Decker” on 900 templates and apparently gotten so popular that “some of its consultants are fretting about job security.” Image
Sorry, called “Deckster”. That excerpt was from this BI piece that also looked at McKinsey and Deloitte AI uses: businessinsider.com/consulting-ai-…

The Mckinsey chatbot is used by 70% of firm but same anonymous job board said it’s "functional enough" and best for "very low stakes issues." x.com/bearlyai/statu…
Here’s a r/consulting thread based on Computer World last year. Deckster was launched internally March 2024…some think it’s BS…some think it helps with cold start (B- quality): reddit.com/r/consulting/s…Image
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Read 4 tweets
Feb 4
Norway discovered off-shore oil in 1969. It launched its sovereign wealth fund with $300m in 1996.

It’s since grown 6,000x to $1.8T or $327,000 per Norwegian (5.5m people).

The fund owns 1.5% of all global equities but, most impressively, had a UX designer put a real-time fund value tracker on its website landing page.
Norway’s SWF roughly is 65% equity, 25% bond, 10% real estate/infra (all global).

Unsurprisingly, its largest holding is Apple ($47B, or 1.4% of the entire company).

On a related note, here is my deep dive podcast on Steve Jobs and making of the iPhone: podcasts.apple.com/us/podcast/caf…
Norway spared no expense on its SWF website. Look at that carousel!
Read 4 tweets
Feb 4
never forget that episode of “Nathan For You” when he launched a fire detector product and tried to avoid import tariffs by turning it into a music device
One company that has been very good at navigating international food tariffs/regulations is Trader Joe’s. Built its dairy and wine businesses by finding workarounds.

I explain in this deep dive podcast on Trader Joe’s business history and strategy: podcasts.apple.com/us/podcast/caf…
Nathan’s “Blues” Smoke Detector Instrument lololol:

— “concert quality”
— “pre-tuned to F-sharp”
— “9 battery lets you jam for hours” Image
Read 4 tweets
Jan 29
wow, found a rare interview of a DeepSeek co-founder talking about his first AI startup exit a few years ago
Jian Yang is my 2nd fave Asian founder who created a food-related product.

The 1st is David Tran, who built Sriracha (great on hot dogs) into a $1B brand using $20k of gold bars he snuck out of Vietnam in milk cans.

I tell the full story in this podcast: podcasts.apple.com/us/podcast/caf…
sold for $15m, what’s your excuse anon? Image
Read 4 tweets
Jan 17
Bookmarked a bunch of great David Lynch posts in past 24 hours (RIP to a legend):

1/ Martin Scorsese Tribute Image
Read 23 tweets
Sep 19, 2024
PayPal’s bland logo redesign was inevitable
Image
If you are the person that did the un-aligned letters for the previous eBay logo, please contact the research app team. We are huge fans of how un-aligned the “e” is with the “y”.Bearly.AI
This article offers up reasons for popularity of simple font logos (mostly Sans Serif):

— Easier to standardize ads across mediums
— Improves readability (especially on mobile)
— The “brand” matters more than the logo velvetshark.com/why-do-brands-…
Read 4 tweets

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