Thread by @GrayDotCo

Successful #SEO requires both hard and soft skills. Follow along for 13 SEO Tips! 🧵

#SeoTips #SeoTipsandTricks

1) If you are a small site/brand, it's *often* more important to focus on content creation than to worry about technical SEO. *Caveat: if your site is an SPA or PWA, more tech SEO will be required!*

2) Know what your customers search for - find them "where they are", and help them understand how your products or services are good solutions for that. Too many brands try and focus on keywords about where the brand is at, instead of where the customer is at.

3) Be very careful when using robots meta and canonical tags together. It's REALLY easy to send conflicting messages. 🤖

4) Good SEO QA will save you a lot of heartbreak. 💔

5) If you are learning SEO, find yourself a community where you can ask questions & grow. We highly recommend #WomenInTechSEO!

"6) Don't be afraid to ask questions - especially when you want to better understand the problem, so you can propose the right solution.🙋‍♀️

7) Don't forget your old, existing content! Site quality is a moving finish line, and unless you are improving old content... you are falling behind. 🏁

8) Work to develop a good relationship with your IT, data and development teams. You're going to need their skills, insights, and expertise! 🤓

9) Learn to pick your battles; not getting every item on your SEO roadmap done to perfection is the norm. ✨

👊Fight for the features that matter - that will move the
needle - and let the rest go.

Perfection is the enemy of progress!

10) When prioritizing #International #SEO, try to eliminate same-language duplication across different countries (when it's not a business requirement.) Google is quite good at serving appropriate international content to new audiences in other countries.

12) Remember to communicate the "why" in addition to the "what" when requesting new #SEO features.

The more informed your team is, the more equipped they are to make good micro-decisions that will add up to help SEO, without you having to micro-manage the details. 🙌

13) A robots.txt Disallow does not mean the page(s) can't be indexed! It simply stops the *crawling* of the page.

Have any more questions? Reach out to us today at the Gray Dot Company! 👑