Our new ProPublica/Wash Post investigation reveals public Facebook groups swelled with at least 650,000 posts attacking the legitimacy of Joe Biden’s victory between Election Day and Jan. 6, with many calling for executions or other political violence. 🧵
propublica.org/article/facebo…
Through interviews, data & internal docs, we reveal how FB/Meta relaxed its oversight of groups after election day, and belatedly rushed to try and police them once the Capitol attack was underway.

But by then, groups had become a hotbed of election misinfo and threats.
The seeds of groups dysfunction were planted when Zuckerberg made them a priority in 2017. Groups became more central to FB’s bottom line, but enforcement efforts were weak, inconsistent and heavily reliant on the work of unpaid group admins.
Groups focused on U.S. politics became so toxic, say former employees, that FB established a groups task force, whose existence was not previously reported, to police them ahead of Election 2020. Soon after the vote, it was disbanded — and enforcement fell off.
“Facebook took its eye off the ball in the interim time between Election Day and Jan. 6,” said a former integrity team employee who worked on the task force. “There was a lot of violating content that did appear on the platform that wouldn’t otherwise have.”
FB spox Drew Pusateri denied that the company had pulled back on efforts to combat violent and false postings about the election after the vote. He said the company is not to blame for Jan. 6.
Facebook has revealed little about the amount of election misinfo & threats on its platform between election day & Jan. 6. Using data from @uscounteraction, we analyzed 18 million posts in 27,000 public FB groups — and IDd 10,000 posts a day attacking the legitimacy of the vote.
@uscounteraction False claims about the election mixed with death threats, violent imagery, and calls for civil war. A sampling of posts from public groups that were later removed from the platform:
One post, featuring an avatar of a woman smiling with arms raised, said: “WE ARE AMERICANS!!! WE FOUGHT AND DIED TO START OUR COUNTRY! WE ARE GOING TO FIGHT...FIGHT LIKE HELL. WE WILL SAVE HER❤ THEN WERE GOING TO SHOOT THE TRAITORS!!!!!!!!!!!” (I blocked out the face)
One popular meme showed a photo of Trump winking, with the text “Not Only Can Martial Law Guarantee a Trump Victory, It Also Allows Trump To Arrest Anyone He Wants!”

It was posted at least 70 times across public groups, generating more than 2,400 total likes.
In the absence of more disclosure from the company, this story (w/ @craigtimberg @jeffykao @jeremybmerrill) provides the clearest evidence yet that Facebook played a critical role in the spread of false narratives that fomented the violence of Jan. 6. washingtonpost.com/technology/202…

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More from @CraigSilverman

4 Oct 21
The Ozy Media meltdown has a lot of lessons. As the reporter who caught them buying junk traffic in 2017, I'm biased. But I see it as a perfect, cautionary illustration of Paid versus Earned media. So: a 🧵 on why Ozy failed as a paid media company — and why it matters.
Definitions:

PAID media is advertising. Spend money to get an audience. In today's world that could be display ads, FB ads ppl click on, YouTube ads for your video.

EARNED media is when people choose to watch/read/listen to your content or the media chooses to cover you.
Ozy's strategy has been to buy audience, influence and the trappings of success. It appears to have worked until money from investors started to dry up. Ozy's problem is that all its paid media never turned into earned media aka real audience success. So they had to keep buying.
Read 32 tweets
22 Sep 21
NEW: FB Marketplace has 1 billion users and is one of the company’s most promising sources of $$. But growth comes at a cost: our investigation reveals how FB fails to protect buyers and sellers from scam listings, fake accounts & violent crime. Thread... propublica.org/article/facebo…
Internal documents, interviews with Marketplace workers, and law enforcement records show how the product has become a favorite of cybercriminals who come from around the world to find victims. There’s a staggering array of scams being perpetrated on Marketplace:
Facebook says Marketplace “lets you see what real people in your own community are selling,” and that viewing a profile is a great way to see who you’re dealing with. But workers say hacked and fake accounts are a huge issue, and are used by fraudsters to rip off people at scale
Read 17 tweets
14 Sep 21
The WSJ's revelation of internal reports that showed the harm of Facebook's VIP profile program and the negative effect of Instagram on teens reveal a core truth about FB: people inside the company document and articulate the problems but they really struggle to affect change
What we can read of these reports shows the quality of work done internally to try and quantify harm and issues. Yes, insiders are the only ones with access to data to do this work. But ppl at FB take these challenges on because they care and want to see the company do better
@RMac18 and I saw this time and again last year in internal threads and reports. Lots of ppl at FB want to fix this stuff. So they put in the work to make the case internally. The problem is they end up hitting a wall when fixes conflict with growth/revenue/public image
Read 8 tweets
22 Apr 21
Exclusive: An internal report reveals how Facebook failed to prevent the "Stop the Steal" movement from using the platform to "spread conspiracy, and help incite the Capitol insurrection.” This new evidence contradicts public statements from Zuck/Sandberg: buzzfeednews.com/article/craigs…
The report shows FB didn't know the "Stop the Steal" movement was building for months before Nov 3. On election day it exploded in a viral FB group that “normalized delegitimization and hate in a way that resulted in offline harm and harm to the norms underpinning democracy.”
The report (“Stop the Steal and Patriot Party: The Growth And Mitigation Of An Adversarial Harmful Movement”) provides yet another case study of how relatively small but coordinated groups of people can wreak havoc and spread misinformation on the world’s dominant social network.
Read 7 tweets
6 Mar 21
BREAKING: David Brooks has resigned from his position at the Aspen Institute following our reporting — and new revelations — about conflicts of interest between the star NYT columnist and funders of a program he led for the think tank: buzzfeednews.com/article/craigs…
Something new we discovered: On March 15 of last year Brooks appeared on Meet The Press and said: "I think people should get on Nextdoor, this sort of ‘Facebook for neighbors.’”

Left unsaid: Nextdoor, a social network for neighborhoods, had donated $25,000 to Weave, his project.
A day before his appearance on the nationally televised NBC program, Brooks also tweeted to his nearly 250,000 followers, “If you know someone who lives alone, ask them to join NextDoor.”
Read 10 tweets
6 Mar 21
NEW: On @pbsnewshour David Brooks addressed our reporting about Weave, its funding & lack of disclosure. He made at least two false statements incl. claiming Facebook funding was publicly disclosed. It wasn’t until we reported it. I’ll explain, you watch:
@pbsnewshour When asked about him taking funding from FB he says: "Yeah first we totally did disclose it because everything is public.”

False. Aspen’s 2018 funding report for Weave does not include FB: aspeninstitute.org/transparency/

He never mentioned FB funding in any columns or publicly.
The Facebook funding of Weave was made public in our report about Brooks writing a blog post for FB's corporate website. He never disclosed, nor did Aspen. Our first story revealing FB funding for Weave: buzzfeednews.com/article/craigs…
Read 9 tweets

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