Product page:
- crowded with features
- ranking only for 'brand keywords' i.e. "Adobe" + "CC Express"
- great keywords for features (ex. "resize image" ⇒ 500K/mo), but page not ranking for them
2/ So, what did Adobe do about it?
2.A) One page for one feature
Feature pages look like this:
a) It starts with a brief intro about the feature, including a link to the product i.e. CTA or call-to-action.
b) This is followed by steps on how to use the feature.
c) Three or more sections describing what you can do with the feature, peppered with CTAs.
d) Finally, a section just having the CTA OR linking to the product.
Of course all through the text, Adobe has smartly infused the keyword along with CTAs.
2.B) Uniform URL structure
All features pages have the same URL structure — /<<product>>/feature/<<feature-name>>.
Apple's iPhone launch was iconic! As Steve Jobs said, they reinvented the phone in 2007.
Clearly, Apple is such a cult because of revolutionary products & marketing.
But Apple's future is NOT the iPhone, iPad or Mac. It's a SaaS business that makes 2x profits!
Let's find out🧵
Structure: 1. What are Apple Services? 2. Apple’s top SaaS 3. Services revenue 4. Vs iPhone 5. Vs Top SaaS companies 6. Why move from hardware to SaaS? 7. Will Apple no longer make hardware?
Is Kunal Shah a visionary "Not everyone gets" OR does his startup burn cash because...he can!
Sure, Dravid’s "Indira Nagar ka Gunda hoon main!" was iconic!
But are IPL ads worth it for CRED? After all, they spend 50-60% on marketing & still make huge losses 🤯
Let's find out🧵
Structure 1. What is CRED trying to do? 2. What’s the visionary move? 3. How does a “Trusted network” help? 4. CRED IPL Ads 5. IPL customer acquisition cost - The Math 6. Verdict
Time to become a Unicorn startup:
- PayTM & Flipkart: 5 years
- Ola: 4 years
- Udaan: 2 years
⇒ Mensa Brands: 6 MONTHS!
Best part ⇒ It is NOT an "original" idea — just great timing & execution!
Why are VCs going gaga about Mensa Brands? Let's uncover 🧵
Outline: 1. What are Thrasio-style startups? 2. Is the space heating up in India? 3. What's Mensa really about? 4. How did they raise such a big round? 5. Where does the money go? 6. Future for this space