Adobe gets 7.5 million/month organic traffic for a SINGLE product using a unique SEO strategy 🤯
SEO is key to any startup's marketing plans, and Adobe's approach is a masterclass in SEO!
Let's break it down 🧵
SEO is key to any startup's marketing plans, and Adobe's approach is a masterclass in SEO!
Let's break it down 🧵
Here's how we'll cover it:
1) What problem(s) did Adobe identify?
2) So, what did Adobe do about it?
2) And what was the impact?
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1) What problem(s) did Adobe identify?
2) So, what did Adobe do about it?
2) And what was the impact?
Thread continues below 👇
Get handcrafted articles in your inbox:
buildd.co/marketing/adob…
1/ What problem(s) did Adobe identify?
Product: CC Express ⇒ 30+ key features
Product page:
- crowded with features
- ranking only for 'brand keywords' i.e. "Adobe" + "CC Express"
- great keywords for features (ex. "resize image" ⇒ 500K/mo), but page not ranking for them
Product: CC Express ⇒ 30+ key features
Product page:
- crowded with features
- ranking only for 'brand keywords' i.e. "Adobe" + "CC Express"
- great keywords for features (ex. "resize image" ⇒ 500K/mo), but page not ranking for them
2/ So, what did Adobe do about it?
2.A) One page for one feature
Feature pages look like this:
a) It starts with a brief intro about the feature, including a link to the product i.e. CTA or call-to-action.
b) This is followed by steps on how to use the feature.
2.A) One page for one feature
Feature pages look like this:
a) It starts with a brief intro about the feature, including a link to the product i.e. CTA or call-to-action.
b) This is followed by steps on how to use the feature.
c) Three or more sections describing what you can do with the feature, peppered with CTAs.
d) Finally, a section just having the CTA OR linking to the product.
Of course all through the text, Adobe has smartly infused the keyword along with CTAs.
d) Finally, a section just having the CTA OR linking to the product.
Of course all through the text, Adobe has smartly infused the keyword along with CTAs.
2.B) Uniform URL structure
All features pages have the same URL structure — /<<product>>/feature/<<feature-name>>.
Examples:
/express/feature/video/crop
/express/feature/video/trim
Why, you ask?
(contd.)
All features pages have the same URL structure — /<<product>>/feature/<<feature-name>>.
Examples:
/express/feature/video/crop
/express/feature/video/trim
Why, you ask?
(contd.)
1) Easy for Google to travel through all of these pages, and make sense that they are linked to the original product page i.e. /express.
2) Easy to interlink all of these related pages.
3) If the feature pages rank well, the top-level page i.e. /express also benefits from it.
2) Easy to interlink all of these related pages.
3) If the feature pages rank well, the top-level page i.e. /express also benefits from it.
2.C) Common template
As we saw above, Adobe used the same template for each of its feature pages.
Why?
1) Helps Google figure out that these feature pages are related since they have the same theme.
2) Makes it easy for Adobe to keep creating new feature pages.
As we saw above, Adobe used the same template for each of its feature pages.
Why?
1) Helps Google figure out that these feature pages are related since they have the same theme.
2) Makes it easy for Adobe to keep creating new feature pages.
3/ And what was the impact?
Ahrefs shows combined monthly traffic for all CC Express pages ('/express') as 15.6M.
And feature pages ('/express/feature/') alone bring in 7.5M monthly traffic!
Impressive to see ~50% of traffic coming in from a simple yet smart SEO strategy 😎
Ahrefs shows combined monthly traffic for all CC Express pages ('/express') as 15.6M.
And feature pages ('/express/feature/') alone bring in 7.5M monthly traffic!
Impressive to see ~50% of traffic coming in from a simple yet smart SEO strategy 😎
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