Brian Feroldi Profile picture
Jan 5, 2022 14 tweets 5 min read Read on X
Expensify did something HIGHLY unusual when it came public.

It paid out ~50% of its IPO proceeds as a cash bonus to its employees.

This company is fascinating.

Here's an overview of the business in 10 slides:
The ticker is $EXFY
Expensify is focused on expense reports.

Its software simplifies reporting & data capture

It recently launched a card that requires NO documentation (which sounds awesome)

Its mission statement is great:
The company uses a SaaS business model

It targets end-users first.

Once they use it and like it, they convince their company to try it.

This leads to low customer acquisition costs, which is rare in SaaS.
Moat sources:

▪️Switching costs
▪️Brand
2020 was a slow growth year, which isn't surprising given the state of business travel.

The company's overall financial picture looks good:
▪️Founder-led
▪️Great glassdoor rating
▪️High inside ownership
▪️TAM is large
▪️Signs of optionality
▪️Profitable with room for margin expansion
▪️Growth is 100% organic
The stock hasn't done much since coming public

Not surprising given that it IPO'd in late 2021

The company is in growth mode, so its not returning capital to shareholders
Major risks:
▪️Competition
▪️Business travel environment
▪️Valuation (~22x sales)
3 things for investors to watch moving forward:
It got a decent score on my checklist. (The score will improve over time if the business executes)

It did better on @Brian_Stoffel_

Want a copy of our investing checklists?
brianferoldi.gumroad.com/l/zWXye
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More from @BrianFeroldi

Sep 6
Tangible vs Intangible Assets.

What's the difference?

Here's everything you need to know: Image
They confused me until I discovered an easy way to distinguish them:

𝗧𝗮𝗻𝗴𝗶𝗯𝗹𝗲 𝗔𝘀𝘀𝗲𝘁𝘀 𝗖𝗮𝗻 𝗕𝗲 𝗧𝗼𝘂𝗰𝗵𝗲𝗱

𝗜𝗻𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲 𝗔𝘀𝘀𝗲𝘁𝘀 𝗖𝗮𝗻'𝘁 Image
Another major difference.

- Tangible assets are depreciated

- Intangible assets are amortized Image
Read 6 tweets
Aug 31
How to analyze an Income Statement, FAST.

Warren Buffett’s 8 Income Statement 'Rules of Thumb': Image
1: Gross Margin

🧮 Equation: Gross Profit / Revenue

👍 Rule of Thumb: 40% or higher

🤔 Buffett's Logic: A consistently high gross margin signals that the company isn’t competing exclusively on price. Image
2: SG&A Margin

🧮 Equation: SG&A Expense / Gross Profit

👍 Rule of Thumb: 30% or lower

🤔 Buffett's Logic: Wide-moat companies don’t need to spend a lot on overhead to operate & convince consumers to buy. Image
Read 11 tweets
Aug 30
Some stocks are STRONG BUYS when they fall

Other stocks are SELLS when they fall

How can you tell the difference?

Watch for these 5 financial yellow flags: Image
1) GOODWILL WRITEDOWN

This represents the premium a company pays for an acquisition above its fair market value.

If there’s a major goodwill write-down on the Income Statement, it means management has wasted a TON of capital. Image
2) GROSS MARGIN DECLINING

1: The competition is forcing me to lower prices
2: Demand is weak
3: My suppliers are raising prices

Either way, it can be a thesis-busting development Image
Read 9 tweets
Aug 29
Capitalism is brutal.

If you invest, you MUST know how to identify a moat.

Here are 9 financial “rules of thumb” that Warren Buffett uses to tell if a company has one: Image
1: Gross Margin

Found: Income Statement

Formula: Gross Profit / Revenue

Moat: Consistently above 40%

No Moat: Under 40% & volatile Image
Buffett’s logic:

A consistently high gross margin signals that the company isn’t competing exclusively on price.

A high gross margin also provides ample gross profit to pay expenses and leaves money for shareholders.
Read 22 tweets
Aug 27
How to analyze an income statement in less than 2 minutes: Image
The income sheet is one of the three major financial statements.

It shows a company’s:
▪️Revenue (Sales)
▪️Expenditures (Costs / Expenses)
▪️Net Income (Earnings, Profits)

Over a period of time. Image
Management teams have leeway in categorizing their income statement.

This means that not all income statements look the same.

Here is a typical layout and the meaning of the most commonly used terms: Image
Read 11 tweets
Aug 26
Financial Statements For Beginners

Want to learn accounting?

Study these 9 simple infographics (a visual thread) ↓ Image
Image
Financial Statements DO NOT have a universal layout

Here are some other balance sheet terms you might see: Image
Read 9 tweets

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