I have assisted clients in registering 7,000+ trademarks in the US and around the world.

The Washington Football Team has likely filed a trademark application for its new team name.

The question is where.

#WashingtonFootball #WFT #NFL #trademarks

[a thread]
There is a treaty called the Paris Convention.

178 countries signed this treaty.

If a company files a trademark in 1 of the 178 countries, it may then file the same mark in any of the other countries WITHIN 6 MONTHS and get the priority date from the original filing.

The Cleveland Guardians used the Paris Convention when securing the trademark for its new team name.

In March 2021, the team filed a trademark for "Cleveland Guardians" in the Republic of Mauritius.

The application went unnoticed until the new name was announced in July.

So how does a trademark application go unnoticed in today's world?

A number of the "Paris Convention" countries do not allow online searching of their trademark databases.

This makes it nearly impossible to find trademark filings made in those countries.

The strategy of "hiding trademark filings" in tiny remote countries has become very common in the past 10 years (especially with large companies trying to conceal information about product launches).

So at this time, in a tiny country's trademark office, there likely sits a trademark application for the Washington Football Team's new name. 🗃 👀

Thank you for all the interest in this tweet today!

I took a deep dive into this issue with ABC News tonight. Here is the full interview:


• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Josh Gerben

Josh Gerben Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @JoshGerben

27 Oct 21
The Cleveland Indians have been sued over the team’s planned name change to The Cleveland Guardians.

A roller derby team named the Cleveland Guardians filed the lawsuit earlier today.

The lawsuit makes some juicy claims.

[a thread]

#ClevelandGuardians #ClevelandIndians
The elbows begin flying immediately in the complaint.

In the second paragraph the roller derby team asserts that two sports teams cannot reside in the same city and have the same name.

After coming out of the gate strong, the roller derby team goes on to posit that it has common-law trademark rights in northeast Ohio, going back to late 2013.

Read 8 tweets
16 Aug 21
There is a trademark battle underway in Kentucky.

The University of Kentucky has opposed a trademark application for "TEAM KENTUCKY" filed by the Commonwealth of Kentucky.

The University claims that it owns the word KENTUCKY when it comes to clothing products.


You did not see this wrong.

The University of Kentucky and the Commonwealth of Kentucky are engaged in a trademark battle over who owns the trademark for KENTUCKY when it comes to clothing.

The University of Kentucky is claiming that consumers are likely to think any clothing products sold by the state government using the trademark "TEAM KENTUCKY" are actually products sold by the University.
Read 7 tweets
8 Aug 21
A roller derby team filed a trademark application for "Cleveland Guardians" on July 27.

The filing was made 4 days after the @Indians announced the team would be renamed the "Cleveland Guardians."

This is why the filing is significant.

[A thread]

The roller derby's trademark filing for "Cleveland Guardians" was focused on merchandise items.

These items overlap the items claimed in the @Indians' trademark filing for "Cleveland Guardians."

Specifically, class 16 (bumper stickers) and class 25 (clothing).

In its trademark application, the roller derby team also claimed that it has been using the Cleveland Guardians trademark to sell merchandise since 2014.

If true, this would give the roller derby team "common law" trademark rights extending back to 2014.
Read 17 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!


0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy


3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!