The most burning question at the moment:

Should you buy a new car now,

or wait for the market to cool a bit?

Here is my response:

(1/5)
I’m no economist, but it’s highly unlikely the market will cool anytime soon.

Reason?

The supply/demand imbalance is just too extreme at the moment.

(2/5)
No one predicted used car prices rising 32% in 2021,

And surely, no one knows what will happen to prices in the coming year.

What we do know, is that OEMs are still struggling with chip shortages,

And new car dealers don't have any new cars.

(3/5)
If we’ve learned anything over the last year, it’s that supply chains are extremely fragile.

The market won’t just miraculously get back to equilibrium overnight.

So let's stop speculating,

And do what you would do if the market was functioning normally.

(4/5)
That's a wrap!

If you enjoyed this thread, retweet, like, and follow me @GuyDealership for many more!

Or, check out cardealershipguy.org for all of my content - 100% free.

Let me know what tricks or tips you want me to tweet about next.

(5/5)

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More from @GuyDealership

6 Jan
Car dealerships are money-printing machines.

Or are they?

Let's quickly dig in:

(1/7)
Average margin on a used car used to be around 6-8%.

But 2021 was bonkers.

Some dealers got as high as 10-12%.

And that doesn't include any ancillary product sales.

(2/7)
Now let's put some real numbers to that:

Assume a dealer's average vehicle sales price is $25K.

8% of that is $2,000.

Let's also assume that this dealer does sells some ancillary products:

(3/7)
Read 7 tweets
28 Dec 21
How to get a great deal at a car dealership (without getting lucky)

A thread (inspired by Naval):

(1/n)
First, context: I have been a car dealer for over a decade. I've been a part of many negotiations.

Important to remember that markets are dynamic, dealers can be emotional, and life is nuanced.

With that said, I hope you enjoy this thread!

(2/n)
1. Start online. Research the car you want.

Edmunds, Cargurus, TrueCar, etc. There is a never-ending amount of information available online.

Most customers come into the dealership knowing more about a specific car than the salespeople do.

(3/n)
Read 13 tweets
27 Dec 21
Great question. This is a heavily-debated topic in the car dealer world.

The short answer is dealers absolutely *hate* them.

Reasons: (1/n)
1. Marketplaces have the worst pricing algorithms. They are inefficient and don't reflect reality. This causes a race-to-the-bottom which hurts everyone.
2. Unethical dealers intentionally misprice vehicles in order to appear at the top. This hurts the consumer who is misled, the dealer who damages their own reputation, and the honest dealer who advertises the true, all-in price.
Read 5 tweets

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