The Icarus Paradox offers a critical lesson on business, investing, and life.

Here’s a simple breakdown:
The story of Icarus is a famous tale from Greek mythology.

Icarus is the son of a craftsman—Daedalus.

To help the pair escape from Crete, Daedalus uses feathers and wax to create two sets of wings.

Prior to the attempt, Daedalus warns his son to avoid complacency and hubris.
Daedalus instructs Icarus to avoid flying too low or too high—cautioning that the sea's moisture or the sun's heat could cause the wings to malfunction.

But Icarus becomes amazed by his flight and soars away.

The sun melts the wax on his wings and Icarus falls to his death.
The tale of Icarus offers a poignant lesson:

Avoid complacency and hubris at all times.

What makes you successful initially may eventually lead to your downfall.

This is often referred to as "The Icarus Paradox”—it shows up constantly in business, investing, and life:
In business, how many incumbents have we seen achieve success with one product, only to be disrupted when the market shifts under their feet?

Overconfidence and success blinds incumbents to the coming wave of disruption.

60+ companies from the 1966 Fortune 100 no longer exist!
In investing, how many successful investors have blown up spectacularly when they refused to adapt to new information?

Success with one strategy blinds the investor to market change or tail risk.

Look no further than the demise of LTCM...

Everyone is a genius in a bull market!
The Icarus Paradox is a cautionary tale for incumbents—for anyone experiencing success.

Remember: You're only as good as your last pitch...

It's also a rallying cry for the disruptors—the incumbent's tendency towards complacency and hubris is on your side in the battle.
What are some of your favorite examples of the Icarus Paradox in action?

Follow me @SahilBloom for more writing on business, finance, and life.

I write about these topics weekly in my newsletter. Join 60K+ others and subscribe today! sahilbloom.substack.com

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More from @SahilBloom

11 Jan
New Episode: Forecasting the Future of Tech with @scottbelsky

This was an insane episode:
• 5-year predictions for the future
• 3+ game-changing new business ideas
• Lessons for entrepreneurs & investors

If you're looking to place bets on the future—start here. Links below!
Want to go deeper and find partners to build some of these business ideas?

Join our Discord community of 3,500+ hustlers and entrepreneurs. Free alpha with the friends! discord.gg/yAhhWAgu
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8 Jan
First principles thinking is a powerful framework for deconstructing complex problems and driving non-linear outcomes.

Here's a breakdown of what it is and how it works:
Aristotle defined a first principle as "the first basis from which a thing is known."

A first principle is a basic, foundational assumption—one that cannot be deduced or broken down any further.

First principles are foundational truths.
"First principles thinking”—or "reasoning from first principles”—is a problem-solving and innovation framework that requires you to break down a complex problem into its most foundational elements.

The aim: to ground yourself in the foundational truths and build up from there.
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“If you are grateful for what you have, instead of envious for what you don’t have, you will always win.” — @garyvee

In the latest episode of Where It Happens, we dive in with the legend himself on earned conviction, NFTs, web3, life lessons, and a process for spotting trends.
Join the Discord community of 3,000+ entrepreneurs, hustlers, and builders to go deeper on the conversation, learn, and grow.

Free alpha with the friends! discord.gg/yAhhWAgu
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Disney is gearing up for another epic copyright fight over a cartoon icon: Mickey Mouse.

If they lose, @mschf and others are ready to pounce…

Here’s a breakdown of the fascinating situation:
1/ Since first appearing in a 1928 animated short called Steamboat Willie, Mickey Mouse has become the most famous fictional character in the world.

Mickey has worldwide brand awareness of 97%—higher than Santa Claus—and generates ~$6 billion of annual revenue for Disney.
2/ Mickey Mouse is Disney's most beloved IP.

After creating—and then losing the rights to—an animated character named Oswald the Rabbit, Walt Disney realized the importance of owning the rights to his creations.

Mickey Mouse was his next creation—one he would refuse to lose.
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The Goal Setting Guide—how to set (& actually achieve) your goals for 2022:
I'm very goal-oriented.

But I've set—and then failed to achieve—a lot of goals over the years.

I would start the year with an ambitious set of goals and then slowly fall short on most of them.

So I started reading more on the art & science of goal setting to understand why...
What I've learned: there is a clear framework for successful goal setting—a better way.

Consistent goal achievement is never an accident.

This thread shares my new framework for goal setting:
Read 22 tweets
30 Dec 21
In 2021, I shared 85 threads on Twitter.

On business, finance, growth, writing, startups, frameworks, & more.

Here are my top threads of 2021 (and TLDRs of each):
The Most Powerful Paradoxes of Life

A paradox is a seemingly absurd or self-contradictory statement that, when investigated, may prove to be true.

Life is full of paradoxes.

Once you become aware of them, you will find yourself empowered to use them to your advantage.
How to Win (Without Talent or Luck)

We all want to win.

Our definitions of “winning” vary—happiness and fulfillment to some, money and fame to others—but we all want to win.

You've been told that you can’t win without incredible talent (or sensational luck).

This is wrong...
Read 23 tweets

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